Swiggy Instamart's category pages update copy in near real time. Most D2C category pages haven't been touched since launch day.
Stale category pages are the most underrated SEO leak in e-commerce right now.
#SEO#Ecommerce
CRED's ad copy never explains the product. It sells a feeling and assumes you'll figure out the app.
Copy that risky only works when the founder is in every review call — most agencies can't take that risk for a client, because it's not their brand on the line.
#Marketing
Big Indian consumer brands stopped doing SEO like small businesses do: pages built for intent (not products), Google Business Profile treated like a paid channel, and now tracking AI citations — not just rankings.
None of it needs a big-brand budget.
#SEO
Zomato's blog stopped being "best restaurants in [city]" a while back. It's built around hyper-specific intent now: "best biryani near [locality] open now."
Big brands stopped writing for readers. They write for the exact query someone types at 9pm hungry.
#SEO
Nykaa runs a separate landing page for almost every product-category + skin-concern combination. Most D2C brands still funnel everyone to one generic collection page.
That's not a design choice. That's SEO — one page can't rank for 40 different search intents.
#DigitalMarketing
I spent 1M💸 in a new Google Ads Account🔥
Here are the top 5 lessons I learnt!
1. Optimise for conversions
2. Social proof is very important
3. Speed of the landing page is crucial
4. Take actions on a weekly aggregated data
5. Do not use display ads to pitch a cold audience.