Social Outlier

We are a data agency built to re-ignite
the emotional connection
between brands and consumers.
We specialize in #CTV for #DTC

[Social Outlier @socialoutlier]

Wow. #humbled
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#Kantar #cleandata #CTV

[Social Outlier @socialoutlier]

@mrjordanbentley @JeromySonne Funny

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@JeromySonne Machine Learning creates rule system for AI to operate

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@SjamaanN @PlanetFitness Corp Headquarters Breakroom

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@therolandgal @chriscantino Bill discord automatically

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@TaylorHoliday Each touchpoint matters.

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@cmikulin And exclude all historic website visitors and engagements with ads

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@moenichedee Where did you end up going? - @datanick

[Barrett O'Neill @barrettjoneill]

10 tactics to grow your bootstrapped startup:

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@AdTechExplained Except use the Wi-Fi at the coffee shop.

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@benanxious @elonmusk @Twitter Should be at least 5,000

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@realSidhuJag +1 this

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@TaylorHoliday What is the value of this impression? This is a brand insertion natively into trendy topics to be relevant.

[Social Outlier @socialoutlier]

@TaylorHoliday @coinbase I know how to compute that from CTV and across different touch points to assign a truly assisted attribution problem + enriching the data about the customer to allow formation for new seed data for brands customer audiences

[Social Outlier @socialoutlier]

@amandanat You need to aggregate them. Look at @cloze

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@herrmanndigital Acros is taking crypto

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@thats_saad @thercwilliams They pushed the emphasis on the earnings call to the AR element

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@MattPRD @thercwilliams https://t.co/6qMpxu7QfN

[Social Outlier @socialoutlier]

@thercwilliams They lost Optics in to user behavior. Facebook has built an infrastructure on understanding user behavior. When the analytics of tracking where the conversion happened it made them harder to take credit on attribution. $snap also dropped when earnings released after apple

[Social Outlier @socialoutlier]

@Jeromy_Sonne That plays into a podcast ad and the ability to tell the story. Especially with a host read ad.

[Social Outlier @socialoutlier]

@Jeromy_Sonne But a website visit of 30 seconds is a still a website visit of 30 seconds.