Dean Seddon

CEO @ MAVERRIK
Make winning clients predictable
For consulting, coaching & IT/MSP businesses
Build Beyond Referrals

[Dean Seddon @SocialSellDean]

I've got a crazy mission to help a million businesses grow.

Small businesses are key to the growth in an economy, social mobility and prosperity.

If you're committed to growing and building your business - subscribe

https://t.co/WqMxBQ2h0o

[Dean Seddon @SocialSellDean]

I can pretty much predict who will do it and who won't.
There are 4 parts to getting above $30k a month.

[Dean Seddon @SocialSellDean]

Effort only fully releases its reward after a person refuses to quit.

[Dean Seddon @SocialSellDean]

It is never too late to change direction.

[Dean Seddon @SocialSellDean]

You will not feel ready.

Nobody does.

Start anyway.

[Dean Seddon @SocialSellDean]

Say yes to opportunities that scare you.

[Dean Seddon @SocialSellDean]

Here's what to post: → The problem you solve → The outcome you deliver → The process you use → Proof you've done it before

[Dean Seddon @SocialSellDean]

The key to good follow up is adding value. Just chasing, people will ignore (but it's better than nothing)

→ Send them a useful article / case study.
→ Engage and interact with them online.
→ Send them a quick start guide.

[Dean Seddon @SocialSellDean]

I think we don't like following up because we don't want to look desperate or needy.

BUT...

75% of buyers expect/want a company to make between 2 and 4 follow-ups before giving up.

[Dean Seddon @SocialSellDean]

Despite me hating follow-up... I know that 80% of sales require 5 or more follow-up attempts.

[Dean Seddon @SocialSellDean]

ACTION: Go audit your profile and content - could a brand new visitor' get it'?

[Dean Seddon @SocialSellDean]

Educational content doesn't convert unless it creates demand for implementation.

[Dean Seddon @SocialSellDean]

Police will fine you for using air con to cool down....

[Dean Seddon @SocialSellDean]

All your content needs to revolve around the problem, process and the promise.

[Dean Seddon @SocialSellDean]

The desire for change is too weak They want better results, but not badly enough yet. Humans only act when the reward feels emotionally important.

[Dean Seddon @SocialSellDean]

Create discussion - if you comment, add to the discussion, ask questions, and share opinions (no shallow comments).

[Dean Seddon @SocialSellDean]

Focus on what helps you move forward.
What hurts you isn't as important as what you do next.

[Dean Seddon @SocialSellDean]

Do one thing really well.
I tried do many things, made the business impossible to grow and manage - I got from $200k to $2m selling one thing.

[Dean Seddon @SocialSellDean]

Never go into business with friends.
This has never worked for me and I've tried it 3 times. Always ends badly and usually over money. Although one ended due to sexual deviancy (long story).

[Dean Seddon @SocialSellDean]

Marketing is hard to quantify.
A lot of marketing feels like a waste of time, until you stop it and realise it was a catalyst that made other things work.

[Dean Seddon @SocialSellDean]

Never underestimate the random things.
A random conversation on X with someone who could never be a client, turned into a life transforming moment and $300k of revenue.