Ruby+Social Success Marketing

Helping small B2B teams turn visibility into trust (and pipeline).
23+ yrs B2B | Owner-led
Built for long sales cycles: manufacturing, tech, consulting

[Ruby+Social Success Marketing @SocialSMktg]

Reaching decision-makers in a niche market is tough.

Let Social Success Marketing be your B2B social media guide!

Learn more about our expert services today: https://t.co/pK28ZLlwaO?

#B2BMarketing #SocialSellingB2B

[Ruby+Social Success Marketing @SocialSMktg]

@PhilIndiana I see you, Phil. Does this mean we can unfollow the other one?

[Ruby+Social Success Marketing @SocialSMktg]

@DCSCInc We had 3 days of rain last week, Kirsten.

Now it’s getting hot, hot, hot.

[Ruby+Social Success Marketing @SocialSMktg]

@DCSCInc That won’t be me. LOL

[Ruby+Social Success Marketing @SocialSMktg]

@DCSCInc What a beautiful way of honoring his life, Kirsten. Hugs to you, Friend.

[Ruby+Social Success Marketing @SocialSMktg]

Thanks for the RT, as always!

You. Da. Best.

[Ruby+Social Success Marketing @SocialSMktg]

You spend $30K on a trade show booth.

Then spend the next 362 days invisible — while buyers who met you at the show are still deciding.

Industrial B2B sales cycles run 3–12 months.
They're researching the entire time.

One LinkedIn post per week keeps you in the room while everyone else goes quiet.

https://t.co/7S16gCyKmr

#ManufacturingMarketing #TradeShowMarketing #IndustrialB2B

[Ruby+Social Success Marketing @SocialSMktg]

@IamBillGarland Laughing at the duct tape mention, Bill.

[Ruby+Social Success Marketing @SocialSMktg]

You spend $30K on a trade show booth.

Then spend the next 362 days invisible — while buyers who met you at the show are still deciding.

Industrial B2B sales cycles run 3–12 months.
They're researching the entire time.

One LinkedIn post per week keeps you in the room while everyone else goes quiet.

https://t.co/7S16gCyKmr

#ManufacturingMarketing #TradeShowMarketing #IndustrialB2B

[Ruby+Social Success Marketing @SocialSMktg]

“Post more” is terrible advice when the positioning is unclear.

More disconnected content ≠ more authority.

In B2B, buyers reward:
• consistency
• clarity
• relevance
• repeated trust signals

Not random activity.

https://t.co/uoTrTNxvdT

#MarketingStrategy #LinkedInGrowth #IndustrialMarketing

[Ruby+Social Success Marketing @SocialSMktg]

Before sending an RFQ, industrial buyers check 5 things:

LinkedIn active?
SEO articles showing capability?
Certifications featured in content?
Recent work visible?
Founder/leadership present on LinkedIn?

How many does your shop pass right now?

If fewer than 4 — buyers are moving on before the conversation starts.

https://t.co/7S16gCyKmr

#ManufacturingMarketing #CNCMachining #IndustrialMarketing

[Ruby+Social Success Marketing @SocialSMktg]

Before sending an RFQ, industrial buyers check 5 things:

LinkedIn active?
SEO articles showing capability?
Certifications featured in content?
Recent work visible?
Founder/leadership present on LinkedIn?

How many does your shop pass right now?

If fewer than 4 — buyers are moving on before the conversation starts.

https://t.co/7S16gCyKmr

#ManufacturingMarketing #CNCMachining #IndustrialMarketing

[Ruby+Social Success Marketing @SocialSMktg]

“Post more” is terrible advice when the positioning is unclear.

More disconnected content ≠ more authority.

In B2B, buyers reward:
• consistency
• clarity
• relevance
• repeated trust signals

Not random activity.

https://t.co/uoTrTNxvdT

#MarketingStrategy #LinkedInGrowth #IndustrialMarketing

[Ruby+Social Success Marketing @SocialSMktg]

Most B2B companies aren’t losing because they lack expertise.

They’re losing because buyers can’t SEE the expertise consistently online.

In long sales cycles, visibility compounds quietly.
So does invisibility.

Strategic content = trust infrastructure.

https://t.co/LS7KIcvjGU

[Ruby+Social Success Marketing @SocialSMktg]

Your digital presence is the first half of every sales conversation you don't know is happening. Full breakdown 👇 https://t.co/7IGVubwlXf CNC, fabrication, injection molding, contract manufacturing? DM me
https://t.co/wUBZV6h8Fj

[Ruby+Social Success Marketing @SocialSMktg]

1/ 5 - Before a procurement manager sends an RFQ, they've already run a 4-step validation sequence. Most manufacturers don't know it's happening. 🧵

#ManufacturingMarketing #IndustrialB2B #CNCMachining

[Ruby+Social Success Marketing @SocialSMktg]

4/ 5 The 3–5 online checks buyers run before reaching out:
→ LinkedIn presence — active or abandoned?
→ Website — current or outdated?
→ Certifications — visible or buried?
→ Recent work — evident or invisible?
→ Team — credible or anonymous?

Every check either advances your case or ends it quietly.

[Ruby+Social Success Marketing @SocialSMktg]

Your shop floor proves your capability every day.

Your LinkedIn last updated: 16 months ago.

Procurement managers validate suppliers online before they send an RFQ.

What they find either moves them toward you — or quietly moves them on.

https://t.co/7S16gCyKmr

#ManufacturingMarketing #CNCMachining #IndustrialB2B

[Ruby+Social Success Marketing @SocialSMktg]

@SteveAndApril1 @BigelowBethany @FendeletJeremy @DCSCInc @DolmanPromoter @PfaffDena @samiamiu @AZMetals @NewMexicoMetals @witzshared @Bewickwren @NigelTPacker @ARTObrick @Lori_ARTO @JorgensonLocker Belated Birthday, Beth!

Thanks for the reminder, Steve.