Social Strand Media

Social media marketing strategies for B2B, B2C, and Nonprofits. We teach YOU how to fish in the social media world. Follow our CEO is @tracysestili for #smtips

[Social Strand Media @SocialStrand]

"Early Bird Catches The Worm: Why You Struggle on Twitter" by @tracysestili on @LinkedIn http://t.co/lBVVdaRjCT

[Social Strand Media @SocialStrand]

@tracysestili: We're bringing summer festival energy to #RICE23! Learn from optimization experts, and be entered to win Lollapalooza tickets!

Learn more: https://t.co/oJKFyvPbKI

#DTC #D2C #lolla #lollapalooza https://t.co/QvMI9xO8zb

[Social Strand Media @SocialStrand]

@tracysestili: Bench Jordan Poole #warriors

[Social Strand Media @SocialStrand]

@tracysestili: So excited to share that @Intellimize has been named one of @Inc. Magazine's Best Workplaces for 2023!

Built on a foundation of humility and transparency, our company culture makes it a joy to go to work everyday!

https://t.co/IWXtFlfPZt

#IncBestWorkplaces

[Social Strand Media @SocialStrand]

@tracysestili: @ManagerMirror @john_ruffini @mikelyles @KanikaTolver @QBQGuy @itsyourship @LitvakLeadershp Always a pleasure!

[Social Strand Media @SocialStrand]

@tracysestili: I am truly thrilled to be leading the next wave of growth at @intellimize and I couldn't do it without my awesome marketing team! #marketingnews https://t.co/IxhMEMPUId

[Social Strand Media @SocialStrand]

@tracysestili: Welcome Lydia! Excited to work with you! https://t.co/PVyfXdPXmf

[Social Strand Media @SocialStrand]

@tracysestili: RT @intellimize: One Intellimize customer saw a 16% VPS lift 📈 just in adding more contrast between button color and the surrounding CTA box than a no change variation.

Read up on 6 more proven website experimentation ideas here: https://t.co/Hy2BHxKaGg

#C…

[Social Strand Media @SocialStrand]

@tracysestili: If you found this thread helpful, please retweet and follow me for more #marketinginsights. Oh, and check out this blog I wrote on 7 things to do before you get started with ABM here: https://t.co/8qbbgJQyrC

[Social Strand Media @SocialStrand]

@tracysestili: ABM success requires ongoing optimization. And the only real way to do it is to personalize the segment as narrowly as possible, 1:1 if you can, or 1:few. This is why AI is so important. Without it, true personalization is impossible to scale, especially for #ABM.

[Social Strand Media @SocialStrand]

@tracysestili: Keep in mind, personalization doesn't end with the sale. Use customer data to personalize post-sale communications and keep customers engaged with your brand. This keeps you top of mind for renewal.

[Social Strand Media @SocialStrand]

@tracysestili: This is why I like @intellimize for this. It helps you create hundreds of personalized landing pages within minutes. And it optimizes for them too, using AI. #ABM #Personalization #LandingPage #WebsiteOptimization

[Social Strand Media @SocialStrand]

@tracysestili: Website optimization is crucial for ABM success b/c you want to A/B/n test your landing pages. Serving up the same static page by industry or job role/function is not very personalized.
#ABM #Personalization #WebsiteOptimization

[Social Strand Media @SocialStrand]

@tracysestili: In my experience, it takes a minimum of 6 months to see an ROI from any #ABM program you launch, so be sure to set expectations accordingly with your leadership team.

[Social Strand Media @SocialStrand]

@tracysestili: To deliver a truly personalized experience, you need to create content that resonates with your target accounts. Use dynamic content and personalized messaging to engage your audience and increase conversions. Bonus if you're tool uses AI. #ABM #Personalizatio…

[Social Strand Media @SocialStrand]

@tracysestili: The first step towards successful #ABM is to understand your target accounts. Use intent data to identify the accounts most likely to convert and tailor your content to their interests.

[Social Strand Media @SocialStrand]

@tracysestili: The most important thing is the segmentation of your list. But beyond that, ABM requires personalization to be successful. But how can you achieve personalization at scale? Here are some tips to help you out. Keep reading! #ABM #Personalization #Optimization #…

[Social Strand Media @SocialStrand]

@tracysestili: 🧵Are you struggling to optimize your account-based marketing strategy? I've personally launched 3 ABM programs in my career. Here's what I've learned. #ABM #Personalization #Optimization #marketingtips

[Social Strand Media @SocialStrand]

@tracysestili: @rfeers @rfeers - thank you for your post - super insightful! I think as marketers, there are a lot of explainers out there that are very technical on how to practically use AI for marketing. I felt your use case for Twitter Threads was excellent. ⭐️

[Social Strand Media @SocialStrand]

@tracysestili: If you found this thread helpful, don't forget to retweet and follow me for more marketing tips and insights. #marketingtips #marketinginsights #AIprompts #Marketing

[Social Strand Media @SocialStrand]

@tracysestili: In conclusion, the art of the AI prompt is an invaluable skill for marketers looking to improve their content and increase engagement rates. By leveraging AI to create personalized, compelling messaging, businesses can connect with their target audiences on a …