Social Media Marketing FDU

Account created by faculty for students enrolled in Fairleigh Dickinson University's Social Media Marketing Courses.

[Social Media Marketing FDU @Socialmediafdu]

Thursday, April 6 Twitter chat questions and topics will be posted below. Be sure to share your thoughts and reactions to classmates as well. #smm #fdu

[Social Media Marketing FDU @Socialmediafdu]

When determining a target audience, how should your tone, messaging and strategy reflect in your social media marketing plan? Will it vary between platforms? #smm #fdu

[Social Media Marketing FDU @Socialmediafdu]

If your goal is to "increase website conversions by 25 percent," give examples of what your KPIs would include. #FDU #smm

[Social Media Marketing FDU @Socialmediafdu]

What is the difference between social media marketers, content creators and influencers? #fdu #smm

[Social Media Marketing FDU @Socialmediafdu]

Provide an example of a social media audit. What information does it include? And how is it valuable to marketers? #fdu #smm

[Social Media Marketing FDU @Socialmediafdu]

Provide specific examples of KPIs that your team selected for your Social media marketing plan. Why did you select them? #smm #fdu

[Social Media Marketing FDU @Socialmediafdu]

What are some of the pitfalls and shortcomings of social media marketing and digital marketing that traditional media excels at ? #smm

[Social Media Marketing FDU @Socialmediafdu]

Name a company think is an exceptional case study for best practices in social media marketing? #smm

[Social Media Marketing FDU @Socialmediafdu]

Differentiate between earned, paid and owned media. Give examples of each. #smm

[Social Media Marketing FDU @Socialmediafdu]

Explain the interrelationship between social media marketing and content marketing. #smm

[Social Media Marketing FDU @Socialmediafdu]

Social zones can be classified as..? #smm

[Social Media Marketing FDU @Socialmediafdu]

For marketers, how has the emergence of social commerce impacted digital marketing? In what ways?

[Social Media Marketing FDU @Socialmediafdu]

Social media marketing'tenets are what? #smm

[Social Media Marketing FDU @Socialmediafdu]

*brands that utilize this tactic.

[Social Media Marketing FDU @Socialmediafdu]

Explain the concept of cross-channel social media marketing. Provide specific examples of brands this tactic? #smm #fdu

[Social Media Marketing FDU @Socialmediafdu]

Identify companies that incorporate social listening into their overall communications strategy. #smm

[Social Media Marketing FDU @Socialmediafdu]

How does user-generated content differ from brand generated content? #smm

[Social Media Marketing FDU @Socialmediafdu]

Are sponsored posts and native advertising the same? Why or why not? #smm

[Social Media Marketing FDU @Socialmediafdu]

How important is Geotargeting for social media marketers? Provide at least one example.

[Social Media Marketing FDU @Socialmediafdu]

What are some examples of evergreen content on social media? #smm