DareDevil Short Animation!
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@NVIDIAGeForce When he puts the suit back after Matt chooses to become Daredevil again even though he did everything to keep this part of him away, followed by this moment of unleashing himself against Muse all carried by the musical theme of the original series. The chills.
Aujourd’hui, c’est l’anniversaire de ce petit être 🥰
13 ans déjà 😭
Bientôt 7 ans à la maison après des mois de refuge et un abandon.
Meilleure décision de ma vie ❤️
«La psychanalyse, c'est une secte. Vous voulez faire des économies ? Arrêtez ces conneries. Je rêve de traîner un de ces pontes de la psychanalyse devant les tribunaux», lance @f_chapel, père d'un enfant autiste, dans «Points de Vue».
I am a senior vice president at a $68.7 billion gaming company.
Activision-Blizzard.
We have a 30-year-old franchise.
Warcraft.
Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.
Our former creative director just told the press he wishes we hadn't called it "Warcraft."
He said the name sounds intimidating.
He helped create the name.
We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.
Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.
She also said "No one thinks the same about Warhammer."
She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.
The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."
We called our GDKP raiders "delusional."
We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.
The community noticed. We described their concerns as "feedback we're monitoring."
We are always monitoring. We have never once changed course because of monitoring.
The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.
They're not wrong.
The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.
TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.
TAM is a number in a slide deck that makes a board feel comfortable.
We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."
We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.
Here is what I know and cannot say in a meeting:
The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.
The name is "Warcraft" and for 30 years nobody was confused about what it meant.
The problem is not that new players find the name intimidating.
The problem is that old players are starting to find us unrecognizable.
And we don't have a focus group for that.
La start-up Mist Studio vient de commercialiser Auroria, un dispositif médical de réalité virtuelle destiné à réduire la douleur et l’anxiété chez les patients
https://t.co/bR79ALjuUT
Holy fuck guys we’re not "pushing hard" for or replacing concept artists with AI.
We have a team of 72 artists of which 23 are concept artists and we are hiring more. The art they create is original and I’m very proud of what they do.
I was asked explicitly about concept art and our use of Gen AI. I answered that we use it to explore things. I didn’t say we use it to develop concept art. The artists do that. And they are indeed world class artists.
We use AI tools to explore references, just like we use google and art books. At the very early ideation stages we use it as a rough outline for composition which we replace with original concept art. There is no comparison.
I talked about how we use ML here if you would like to know more:
https://t.co/41KPNjaqI7
We've hired creatives for their talent, not for their ability to do what a machine suggests, but they can experiment with these tools to make their lives easier.
🎃🐾 HALLOWEEN
Un cauchemar pour nos animaux ?
Ce soir, fêtez Halloween sans effrayer ni déguiser vos compagnons !
C’est la fête des frissons… mais pour nos animaux, ça peut vite virer au cauchemar.
🧙♀️ Pas de déguisement : inconfort, stress, chaleur, irritation… ce n’est pas un jeu pour eux !
👻 Pas de frayeur : masques, cris, bruits, visiteurs. Tout ça peut les angoisser.
🍬 Pas de bonbons : Chocolat, sucre et colorants = danger pour leur santé.
Notre conseil : offrez-leur plutôt un coin calme et une friandise adaptée
👊Ensemble, luttons contre la maltraitance animale !
⚖️Chaque année, des milliers d’animaux sont battus, abandonnés, torturés. Et pourtant, même condamnés pour maltraitance, leurs tortionnaires peuvent à nouveau acquérir un animal… et recommencer. Cela doit changer !
🎬Découvrez le nouveau spot de campagne de la Fondation #30millionsdamis pour l’instauration d’un permis de détention d’un animal de compagnie.
https://t.co/QBx3q5ceYU
Je vous fais découvrir le quartier du logis côté Alliance à travers mon regard d'amoureuse des détails du jeu --> https://t.co/tIE6f2UHej
Si la vidéo vous plait, n'hésitez pas à la partager et lui donner de la force, c'est une première pour moi👉👈
@Warcraft_FR#MidnightAlpha