tin 🐥🦋

“𝚢𝚘𝚞’𝚛𝚎 𝚊 𝚜𝚝𝚊𝚛 𝚙𝚊𝚒𝚗𝚝𝚎𝚍 𝚠𝚒𝚝𝚑 𝚊 𝚕𝚎𝚏𝚝 𝚑𝚊𝚗𝚍”✰

[tin 🐥🦋 @SoshIU_]

Look what came today. I’M SO HAPPY!! 😭😭💝💜

Happy Birthday @lily199iu i love you so much 😍💕💖💜❤️

@_IUofficial
#HappyIUDay
#HAPPY_JIEUN_DAY

[아이유 에델바이스 @iuedelweiss]

울 지은이 손 너무 ㄱㅇㅇ

#아이유 #IU

[아이유 에델바이스 @iuedelweiss]

260707 청룡어워즈 인스타그램

IU: Mom… I’m nervous…

Hyeran: You had yellow croaker before coming, right? Don’t be scared! You stamp your handprint with confidence.

#아이유 #IU #청룡시리즈어워즈 #BDA

[아이유(IU) @_IUofficial]

[#Shorts]

이게 아닌데.. 정말 아닌데🖐

🔗 https://t.co/xathDSdvBS
🔗 https://t.co/UVlE6qR8Lu
🔗 https://t.co/WzJgbOR3sV

#아이유 #IU
#청룡시리즈어워즈 #핸드프린팅

[Jaeger-LeCoultre @jaegerlecoultre]

Jaeger-LeCoultre is pleased to announce IU as its new Ambassador. Learn more: https://t.co/JTduJzciYA
#JaegerLeCoultre #Reverso #IU

[🍨 @chatshirelore]

If you could speak to yourself at the very beginning of your journey, what would you say?

#IU “You’ll be loved for all the hard work you’ve put in. But if you ever begin to think that you deserve that love simply because you’ve worked hard, it won’t last.

[아이유 에델바이스 @iuedelweiss]

아이유, 예거 르쿨트르 글로벌 앰배서더 발탁

IU has been named Jaeger-LeCoultre’s new global ambassador.

#아이유 #IU

[tin 🐥🦋 @SoshIU_]

@_IUofficial we miss you 🥺🫶🏻

[아이유(IU) @_IUofficial]

[📷]
260707 제5회 청룡시리즈어워즈 핸드프린팅

한여름 태양처럼 빛나는 미모로
손도장은 귀엽게 콩✋‼️

오늘도 예쁜 아이유 보고
유애나 모두 오늘 하루도 힘내요💪

#아이유 #IU
#청룡시리즈어워즈

[아이유 에델바이스 @iuedelweiss]

아이유, 광고인이 뽑은 ‘대한민국 대표 여성 광고모델’

IU selected as “Korea’s representative female advertising model” by advertising professionals

부산국제마케팅광고제(MAD STARS)는 지난 3~4월 국내 광고·마케팅 업계 종사자를 대상으로 실시한 설문조사에서 아이유가 각각 여성 대표 광고모델 1위로 선정됐다고 7일 밝혔다.

The Busan International Marketing Advertising Festival (MAD STARS) announced on July 7 that IU was selected as the #1 representative female advertising model in a survey conducted in March and April among advertising and marketing industry professionals in Korea.

아이유는 2024년 이후 3년 연속 대표 여성 광고모델에 선정되며 독보적인 브랜드 파워를 입증했다. 넷플릭스 드라마 폭싹 속았수다와 MBC 드라마 21세기 대군부인 등 배우 활동은 물론 가수로서도 꾸준한 인기를 이어가며 광고업계의 높은 신뢰를 얻었다.

IU has been named the representative female advertising model for three consecutive years since 2024, proving her unrivaled brand power. She has earned strong trust from the advertising industry by maintaining steady popularity not only as an actress through projects such as the Netflix drama “When Life Gives You Tangerines” and the MBC drama “Perfect Crown,” but also as a singer.

🔗 https://t.co/yzWxbaeTC6

#아이유 #IU #광고모델

[🌸 @lilacjieunnie]

Queen of sold out strikes again 🔥🔥🔥

J.ESTINA’s 'Celestia Mioello' Hits 7th Reorder, Rising as the Brand's New Signature Jewelry

....the brand's muse, IU, who played the role of 'Seong Huiju' in the hit drama 'Perfect Crown', wore the 'Celestia' necklace. This sparked a surge in overseas direct purchases, driven by global customers and fandoms, thereby boosting international demand.

Additionally, the 'Celestia' hairpin worn by IU during her visit to the J.ESTINA showroom event last May sold out completely immediately after its reveal, proving its immense popularity once again.

https://t.co/hCHxJqPzUu

#아이유 #IU

[Team 🌟🍬 @IUteamstarcandy]

˚˖𓍢ִ 🩵 𝐁𝐋𝐔𝐄𝐌𝐈𝐍𝐆 𝐅𝐎𝐑 𝐈𝐔𝐀𝐄𝐍𝐀 ˚˖𓍢ִ💙˚.
A curated collection of IU’s quotes, lyrics and messages of comfort and strength

[💌] Hi Uaenas, it’s admin Su!
Today marks my 10th year as a fan translator with IUTSC.
After hundreds, perhaps even thousands, of hours spent translating IU’s words, I wanted to celebrate this milestone by sharing the ones that have quietly stayed with me. I hope some of them bloom for you too 🧚

🌹 Explore the garden of blue roses: https://t.co/0gSSc2HErV

#IU #아이유 #IUAENA #유애나 #UAENA

[멜로 👑 @melloviciousiu]

L’OFFICIEL PARIS: You’re entering a new chapter in your career, one that’s more focused on music. What excites you the most about this new stage?

IU: Right now, I’m working on a new album. I’m writing and recording the songs myself, including the lyrics. There’s something special about this project: the entire creative process is being filmed. Usually, the public only gets to see the finished result, but this time, every step, including rehearsals will become an integral part of the work itself. This is always the most intense and creatively fulfilling period for me, and I want to preserve all of that energy. The album is expected to be released around the end of August or the beginning of September, followed by a tour that will begin in Korea at the end of September. We’re also planning an international tour next year.

L’OFFICIEL PARIS: How has your creative process evolved since your debut?

IU: I’ve always drawn inspiration from my own experiences, and that hasn’t changed. What has changed is that, over time, I realized I needed to avoid repeating myself. So I started looking beyond my own world. Other people’s experiences, current events, and even everyday objects have become new sources of inspiration. My creative process still begins with myself, but today I’m much more open to the world around me.

L’OFFICIEL PARIS: As an artist, what aspect of Korean culture are you most proud to share with the world?

IU: One of the things I’m most proud of is the Korean concept of Jeong (정). It’s a very difficult word to translate because it describes a deep emotional connection and a genuine warmth between people. Even if we may not always seem very expressive on the surface, I believe Koreans naturally carry this feeling within them. It’s what keeps our communities closely connected. I’m also very proud of the diversity of Korean artists. There isn’t just one definition of Korean creativity, each artist has their own unique identity, and we’ve managed to preserve those individualities while sharing our work with the rest of the world.

L’OFFICIEL PARIS: After all these years, what makes your relationship with New Balance so genuine and authentic?

IU: I was already a huge fan of New Balance long before I became its ambassador. I wore the brand all the time. As I learned more about its philosophy, I realized it aligned deeply with my own values. The importance it places on quality, the creative process, and comfort really resonates with me. As I’ve gotten older, comfort has become essential to me, and New Balance succeeds in combining that with a strong identity and a true sense of style. Looking back, it feels like we were naturally drawn to each other from the very beginning.

L’OFFICIEL PARIS: You’ve always been committed to supporting others. Why does philanthropy play such an important role in your life?

IU: My parents taught me from a very young age to help others and never be selfish. My family once lived comfortably, but we later went through a period of extreme poverty. During that difficult time, many people reached out to help us. I promised myself that if I were ever in a position to do so, I would do the same for others. Today, I’m able to keep that promise. Giving back brings me genuine happiness, and it motivates me to keep working hard, because the more successful I become, the more I can help those who are in need.

https://t.co/FS5wu26q8J

[아이유 에델바이스 @iuedelweiss]

로피시엘 파리 인스타그램 #아이유
L’OFFICIEL Paris Instagram Post #IU

[아이유 에델바이스 @iuedelweiss]

아이유, 양평군에 1,000만원 기부
IU donated 10 million won to Yangpyeong County

Since 2020, IU has consistently supported Yangpyeong County every year, including support for COVID-19 response efforts, living expense assistance for grandparent-headed and single-parent families, and winter heating support through the Love Briquette Donation Campaign, spreading a positive influence throughout the local community.

Yangpyeong County Governor said, “I would like to express my deepest gratitude to IU for her continued support for Yangpyeong County over the years,” adding, “We will do our best to carry out detailed and comprehensive welfare projects so that her meaningful contribution reaches those who need it most.”

[…]

The donation will be used to support customized welfare projects for low-income and vulnerable residents living in welfare blind spots.

https://t.co/WGXY5gObNT

#아이유 #IU

[멜로 👑 @melloviciousiu]

We Love(IU) — IU Interview with NYLON France

She needs no introduction. A singer, actress, fashion icon, and a true phenomenon both in South Korea and internationally, IU has established herself as one of the most influential artists of her generation. On the occasion of Fashion Week, we had the opportunity to meet with her to talk about her relationship with fashion and her upcoming artistic project.

Q. How do you see your partnership with New Balance today, and how would you describe your role with the brand?

IU:
Even before becoming an ambassador, I was already a huge fan of New Balance. To me, this partnership goes far beyond work. I've been wearing their shoes for a long time, in my everyday life, on stage, at events... basically everywhere.

I want to show that you can wear New Balance in any situation. And most importantly, I want people to see that my attachment to the brand is genuine. It's not just because I'm an official ambassador. I was a fan before, and I still am today.

Q. How do you wear New Balance shoes in your daily life?

IU:
Honestly, when I open my closet, out of around thirty pairs of shoes, at least twenty-eight are New Balance! Some I bought myself, while others were gifts, including special editions with my name on them.

I practically live in New Balance. I think I only own one pair of high heels, and I almost never wear them except for very special occasions.

Originally, it was a sports brand, but today it's also a true fashion accessory.

Q. What does a typical day in Paris during Fashion Week look like for (IU)?

IU:
I arrived in Paris last night and I'm leaving tomorrow morning, so I haven't really had the chance to experience a typical day in Paris. On top of that, the jet lag makes things a bit difficult.

Still, I walked around wearing my New Balance shoes... because they're the only shoes I brought! Looking around the streets of Paris, I saw a lot of people running in New Balance, and I thought that if I come back for a longer stay someday, I'd really love to go running in Paris too.

Q. What has your daily life been like lately in general?

IU:
These days, my daily life is mostly focused on my new album. I'm writing, composing, and constantly communicating with my team in Korea. Even when I travel, I'm working on the plane or during transit.

In the morning, I like to wake up slowly and enjoy the silence. At night, I listen to a lot of music, especially my new songs, to see what works and what still needs improvement.

Q. If you had to describe New Balance in three words?

IU:
The first would be "natural."

The second would be "character," because it's a brand with a strong identity.

And the third would be "again." People are always saying to me, "More New Balance?" I think that, for many people, I've become inseparable from the brand.

Q. You've helped popularize Korean culture around the world. How do you see that?

IU:
I'm very proud of it, of course. But I don't see myself as a leader. I think of myself as someone in between generations. There are the great artists who paved the way before me, and there are the younger artists coming after me.

I'm deeply grateful to the Korean artists who helped our culture shine internationally, because thanks to them, my own opportunities have expanded as well.

There are still so many talented artists who aren't yet known around the world. I hope they'll have the chance to shine too. If I can contribute, even in a small way, to opening doors for them, I'll be very happy.

Q. Is there any reason to think you'll be returning to Paris soon?

IU:
Nothing has been confirmed yet, but my tour begins in September in Korea and will continue next year with a world tour. I certainly hope to come back to Paris. We haven't finalized the dates or venues yet, but I truly hope I'll be able to see my fans here again.

Q. A message for your French fans?

IU:
This is my first time in Paris, even though I came to France three years ago for the Cannes Film Festival.

Back then, so many fans came to support me, and I was deeply touched. I even found myself wondering, "How do they know me? How did they discover my work when I've never even performed in France?"

I'm sincerely grateful for all of their support. And to return all that love, I will definitely come back to France.

I hope you all stay healthy, and that your lives are filled with love.

Full interview:
https://t.co/p3tiRVHf33

[🍨 @chatshirelore]

IU announces a world tour next year.

https://t.co/H0rRX5EdIb

[아이유 에델바이스 @iuedelweiss]

나일론 프랑스 인스타그램 #아이유
NYLON France Instagram Post #IU

[🍨 @chatshirelore]

IU may have attended @newbalance PFW Showroom held at Hôtel de Bourrienne, Paris, France 🇫🇷 last week.

#IU #아이유 #NewBalance

[아이유(IU) @_IUofficial]

[UAENA ZONE]

유애나 8기를 위한
6월의 BEHIND THE SCENES가 도착했습니다
모두 UAENA ZONE을 확인해 주세요💜💚

💌 https://t.co/iCOybcoXDX

#아이유 #IU
#유애나 #UAENA

[푸라닭 치킨 @puradak_chicken]

푸라닭 X 아이유, 마마치 편 (30s)
이 정도는 돼야
진짜 마늘 치킨이지

급이 다른 한국인의
마늘 사랑을 응원합니다

Sponsored By 푸라닭 마마치