Soukaïna Rezgui

👩🏽‍💻 Freelance Strategist • ✒️ Creator of
💌 L'info et inspi' anti-business as usual pour repenser l’entreprise et le travail de demain

[Anne-Laure Le Cunff @neuranne]

Stop trying to copy the habits of successful people.

It's a sample size of one (sometimes zero, not everyone is honest about their habits). What worked for them won't necessarily work for you

Instead, experiment, track what works, what doesn't & aim for incremental improvement.

[Nicolas Roland @NicolasRoland]

🚨 Nouvelle créatrice de contenu sur les Internets 🚨

Hier, @Soukiactually a lancé sa newsletter et son site web 👏 🚀

Objectif : "Écrire & ralentir pour mieux comprendre le monde et amorcer de nouveaux récits de société"

👇 🧵

https://t.co/9bMFnnvo0N

[Soukaïna Rezgui @Soukiactually]

Je suis d’accord sur un seul propos : la nécessité de créer de nouveaux récits pour demain. Personnellement, je préfère m'y prendre en tentant de déconstruire les idéaux non soutenables sur lesquels nous avons bâti notre société. À chacun·e sa méthode... 👇https://t.co/I4F6pssiZF

[Soukaïna Rezgui @Soukiactually]

Et le prix de l'interview #OKBoomer de la semaine revient à... 🥁🧵👇

[Soukaïna Rezgui @Soukiactually]

4️⃣ Parce qu’appeler son bouquin « Visions d’un monde meilleur » et imaginer l’avenir uniquement sous l’angle des technologies, c’est de la désinformation. Sauf bien sûr si il est rangé au rayon fiction.

[Soukaïna Rezgui @Soukiactually]

To the perfectionists amongst us : Ha pp y H a l lowe en 🎃 #helvetica
https://t.co/DhOvjSDrOS

[Soukaïna Rezgui @Soukiactually]

Big Brands Revisit the Milkman Model to Cut Plastic Pollution https://t.co/CVgO8fKEGE

[Soukaïna Rezgui @Soukiactually]

Slowly reaching the age of 'capitalism with a soul', can we call that progress? Nice reading on why #brandpurpose is a lie for most companies https://t.co/O7WhVMCAXU

[Soukaïna Rezgui @Soukiactually]

Reading I fully agree with: Is a stronger social mission what Apple is missing? https://t.co/HdmCjJaZJL

[Soukaïna Rezgui @Soukiactually]

Grocery store @EDEKAshop cleared its shelves of foreign foods for a day to make a statement about racism 👌https://t.co/J72Zuzrar2

[Soukaïna Rezgui @Soukiactually]

The non-paradox of highly successful profit-from-Purpose businesses https://t.co/yMnh5xprM3

[Soukaïna Rezgui @Soukiactually]

Because beauty comes in many shapes and sizes, @Dove has launched a limited edition of beautiful body wash bottles https://t.co/X1JM35kSj8

[Soukaïna Rezgui @Soukiactually]

Why aren’t strategists impacting clients' bottom line? Interesting talk by Bridget Angear @APGLondon https://t.co/U6opXIvjMM

[Soukaïna Rezgui @Soukiactually]

What’s the future of consumerism in this new age of populism, polarization and post-truth? https://t.co/C21BinoHkg @trendwatching #trends

[Soukaïna Rezgui @Soukiactually]

Businesses can no longer avoid becoming political and develop non market strategies https://t.co/JwGhE2vNAQ

[Soukaïna Rezgui @Soukiactually]

Belle initiative d' #Uniqlo qui, en "réchauffant" ses clients, se crée une multitude d'espaces pub ! https://t.co/5QrFSSgaYe