Tony G. | The GEO Guy

Google ranks you. ChatGPT picks you. I help brands get picked. Tony G., founder of Sourcelift.

[Tony G. | The GEO Guy @Sourcelift]

GEO tip: if you have a "best X for Y" article, make it the most complete and honest one on the web, with competitors and real prices.

Engines build lists from lists. We grew ours from 6 to 12 agencies.

Would you list your competitors on your own site?

[Tony G. | The GEO Guy @Sourcelift]

@petergyang The real test is whether you remember to cancel the subscription now

[Tony G. | The GEO Guy @Sourcelift]

@verge Every platform is cheap right up until you've moved your whole list there

[Tony G. | The GEO Guy @Sourcelift]

Hotel or vacation rental operator?

Reply with your city. I'll check where ChatGPT sends guests who ask where to stay there, and which pages it reads first: yours, or the booking sites'.

First 10 replies.

[Tony G. | The GEO Guy @Sourcelift]

Interesting: ask Perplexity in Spanish for the best GEO agencies in Latin America and there's no clear leader.

The answer is stitched together from agencies' own country pages. The clearest page for "GEO agency Mexico" gets named.

Selling in Spanish too? Which market?

[Tony G. | The GEO Guy @Sourcelift]

14 → 117 followers in 8 days, just from replying early to bigger accounts.

Honest question: does X actually boost "milestone" posts or is that a myth?

Let's find out with this one.

[Tony G. | The GEO Guy @Sourcelift]

@svpino Small model plus hard rules makes sense. You want the policy part boring and predictable.

[Tony G. | The GEO Guy @Sourcelift]

@timsoulo Tracking 30,000 copies in a CRM is such a good move. Most authors can't name a single deal their book brought in.

[Tony G. | The GEO Guy @Sourcelift]

@hnshah Writing the quality bar before seeing the outputs is the part nobody does. Most evals are just picking the answer you already liked.

[Tony G. | The GEO Guy @Sourcelift]

@semrush My bet: part of the CPC creep is everyone fighting over the queries an AI Overview hasn't swallowed yet. Fewer seats, same number of bidders.

[Tony G. | The GEO Guy @Sourcelift]

@sengineland "Meaningfully feeds" is doing a lot of work there. Google decides what counts, Google sets the rate, Google pays. Grading its own homework with your content.

[Tony G. | The GEO Guy @Sourcelift]

SEO folks: what's one thing you stopped doing because of AI Overviews?

[Tony G. | The GEO Guy @Sourcelift]

@DenisCerednice1 Sure! Just followed you, feel free to send a DM

[Tony G. | The GEO Guy @Sourcelift]

@bloggersarvesh Positions 4-15 are the boring goldmine. Nobody screenshots "moved from 7 to 3", but that's where the phone starts ringing.

[Tony G. | The GEO Guy @Sourcelift]

@verge Customers now show up quoting a refund policy the chatbot made up. Brands that never wrote theirs down clearly are about to pay for it.

[Tony G. | The GEO Guy @Sourcelift]

@paulg A Patek losing to a Zenith on ChatGPT's say-so. Somewhere a luxury brand team just met the new watch critic.

[Tony G. | The GEO Guy @Sourcelift]

@acecreamu Exactly

[Tony G. | The GEO Guy @Sourcelift]

Name your biggest competitor.

I'll open every source Perplexity cites when it recommends them and send you the pages that name them and not you.

That list is your to-do. First 10 replies.

[Tony G. | The GEO Guy @Sourcelift]

@acecreamu @danieldwalton True!

[Tony G. | The GEO Guy @Sourcelift]

Cloudflare AI Search now reads scanned PDFs and image pixels.

So that 2016 price list buried in /uploads is about to start answering customer questions.

Go clean the attic.

[Cloudflare @Cloudflare]

AI Search is now generally available. It embeds image pixels directly for visual search, runs optical character recognition on scanned PDFs, accepts files up to 10 MiB, and works with any chat model. Here's what's new and how pricing works. https://t.co/w9e3LxzS24 #BirthdayWeek

[Tony G. | The GEO Guy @Sourcelift]

Profound's breakdown:
https://t.co/WkkCoy1TLJ

[Tony G. | The GEO Guy @Sourcelift]

Each AI engine trusts a different room. Profound, 680M citations:

- ChatGPT: Wikipedia is 47.9% of its top-10 sources
- Perplexity: Reddit is 46.7%
- Google AI Overviews: Reddit leads at 21%, far more spread out

Which one do your buyers open first?