Adam Berry

Hospitality finance | Self-taught builder | Ocean City, MD

[Adam Berry @SouthESTinfo]

I grew up turning over rooms at my family's 28-unit motel on 75th St in Ocean City, MD.

We were one of the last in town to sign with the big booking sites. Here's how that happened 🧵

[Adam Berry @SouthESTinfo]

Independent owners deserve a better option. Travelers deserve to know where their money goes.

[Adam Berry @SouthESTinfo]

I grew up turning over rooms at my family's 28-unit motel on 75th St in Ocean City, MD.

We were one of the last in town to sign with the big booking sites. Here's how that happened 🧵

[Adam Berry @SouthESTinfo]

This week, Expedia partnered with Meta's AI agent Muse.

AI is becoming how people book travel.

The question is whether it sends guests straight to hotels or through another middleman.

[Adam Berry @SouthESTinfo]

@MizzyMogs Virtual Magic Kingdom

[Adam Berry @SouthESTinfo]

@Rosemarry__vt medal of honor

[Adam Berry @SouthESTinfo]

@John26649305 congrats john

[Adam Berry @SouthESTinfo]

@TravelDudes King Salmon heart. Ketchikan Alaska

[Adam Berry @SouthESTinfo]

@rihntv never never

[Adam Berry @SouthESTinfo]

@OnlyInBOS fantastic one day I will visit Boston

[Adam Berry @SouthESTinfo]

Late September in Ocean City.

The crowds are gone, the rates drop, and the hotels find out if the summer actually paid off.

Summer is when you make the money. Fall is when you find out how much you kept.

[Adam Berry @SouthESTinfo]

Meta's AI assistant now books hotels through Expedia.

When a traveler asks AI for a beach weekend, the booking flows to the OTA, commission and all.

For independent hotels, winning the first booking direct just got harder. The repeat booking is now the whole game.

[Adam Berry @SouthESTinfo]

@TheMotelMan @Muse @AAHOA @Meta @alexandr_wang Ive been focused on this issue for the past year. I work everyday on it

[Adam Berry @SouthESTinfo]

When AI recommends an independent hotel, who gets the booking?

[Adam Berry @SouthESTinfo]

Grew up turning rooms at my family's 28-room motel in Ocean City. Every booking was ours.

Now I watch OTAs take $40 of a $200 room night.

Next front: Google is testing hotel booking inside AI search, with https://t.co/evRSL0El2c as an early partner.

[Adam Berry @SouthESTinfo]

@robj3d3

[Adam Berry @SouthESTinfo]

@Amanzio142857 @RavenLova @Emmaiid11 dont worry. I noticed it too. that bridge is in my town

[Adam Berry @SouthESTinfo]

@Amanzio142857 @Emmaiid11 its 55 and normal size bridge. This picture is not real. True story.

[Adam Berry @SouthESTinfo]

@BiteSizedMediaX @Emmaiid11 this picture is fake. true story though