Caleb Liu

China explained by someone who's not selling you anything.
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RedNote: Soy Caleb (815004198)

[Caleb Liu @SoyCalebTJ]

@lidangzzz 用河南人的声音讲山东人的规矩，多假

[Caleb Liu @SoyCalebTJ]

He reached three finals at the Asian Games and lost all three. Days later, Peacebird made him its global face anyway.

Wang Chuqin, world No. 4 in table tennis, is now the top-tier ambassador for one of China's biggest fashion brands, launched for its 30th anniversary. Store displays and big screens went up within hours.

That's the thing Americans miss about Chinese sports marketing. Brands aren't buying one result. They're buying year-round attention and a fan base that shows up no matter what. He's already a Li-Ning endorser and a Louis Vuitton brand ambassador.

In the US, a rough tournament can cool an athlete's market fast. In China, a ping-pong star's value is built more like a pop idol's.

Would a US brand sign an athlete right after three straight final losses?

[Caleb Liu @SoyCalebTJ]

The NBA is back in China this week. Still through Macao.

Mavs vs. Rockets, Oct 9 and 11 at the Venetian Arena—Flagg and Irving on one side, Durant and Sengun on the other. Presented by Taobao 88VIP. Co-sponsors include Alibaba Cloud, Ant International, AWS, Mengniu, Nike, Tissot. Courtside tops out at MOP 24,888. Free NBA House, fan day, and community week wrap the series (Oct 7–11).

Second straight year in Macao after the league’s return. Houston’s release still name-checks drafting Yao Ming in 2002.

American league. Chinese tech and dairy writing the checks. Gateway: Macao, not the mainland.

[Caleb Liu @SoyCalebTJ]

The NBA is back in China this week. Still through Macao.

Mavs vs. Rockets, Oct 9 and 11 at the Venetian Arena—Flagg and Irving on one side, Durant and Sengun on the other. Presented by Taobao 88VIP. Co-sponsors include Alibaba Cloud, Ant International, AWS, Mengniu, Nike, Tissot. Courtside tops out at MOP 24,888. Free NBA House, fan day, and community week wrap the series (Oct 7–11).

Second straight year in Macao after the league’s return. Houston’s release still name-checks drafting Yao Ming in 2002.

American league. Chinese tech and dairy writing the checks. Gateway: Macao, not the mainland.

[Caleb Liu @SoyCalebTJ]

@ZhanlinYan74392 阴虱病

[Caleb Liu @SoyCalebTJ]

China won 169 golds at the Asian Games. Back home the question is: what went wrong?

Aichi-Nagoya closed Oct 4. China: 169-89-83, 12th straight gold-medal table win, best overseas Asian Games haul. Swim and track set records. Japan’s golds didn’t reach half of China’s.

Still: 548 of 815 athletes were first-timers; 27% born after 2005. Table tennis, badminton, weightlifting—the old pillars—got a domestic roast. Even the Chinese Olympic Committee chair stepped in mid-Games to pep the squad. Men’s soccer took a bronze: first Asian Games medal in 28 years.

U.S. outlets joked about “China Games.” Fair. The real scoreboard is LA 2028. This was a youth swap, not a victory lap.

[Caleb Liu @SoyCalebTJ]

Joe Tsai isn’t just buying NBA teams. He’s building a pipeline: Chinese teens → U.S. prep schools → NCAA D1.

The Joe Tsai Basketball Scholarship (backed by the Chinese Basketball Association) fully funds kids to study and play at U.S. boarding schools. Five years in: 28 scholars, 30+ partner high schools, 8 with D1 full-ride offers—including the Huan brothers (Purdue). Fresh example: Wang Shuning, a 2010-born guard, got a Central Connecticut State D1 offer less than four months after joining.

For 2026–27, NCAA D1 men’s basketball has 12 Chinese players on rosters.

This isn’t the old CBA sports-school track. It’s high school → college in the U.S.—the same path a lot of American kids take, just starting from China.

[Caleb Liu @SoyCalebTJ]

China’s newest tennis partner never cancels.

You rent an AI ball machine by QR code—same vibe as a shared power bank—for about ¥60–120 an hour. It slides side to side, returns clean, and doubles as a hitting coach. One Shenzhen startup (barely a year old) already has units in ~1,100 clubs nationwide. Global shipments: 6,000+. Seventy to eighty percent go overseas.

China has 25M+ tennis players and not enough coaches. Hardware + scan-to-rent is how they’re plugging the gap. Next version picks up balls and grows an arm.

If you bought a court robot in the U.S. last year… check the shipping label.

[Caleb Liu @SoyCalebTJ]

China just put baseball on the same national to-do list as soccer and basketball.

A new State Council opinion on sports events and consumption names the pro leagues Beijing wants to grow hard through 2030: football, basketball, volleyball, table tennis, badminton—and ice hockey, baseball, and even Go. Foreign capital is explicitly welcome to invest in those leagues.

I’ve been digging Tianjin’s Dodger Baseball Field story (1986, O’Malley family). Turns out the national playbook still has a line for the sport that left that diamond behind.

[Caleb Liu @SoyCalebTJ]

In China, an $2.60 soccer ticket is also your hotel discount, your museum pass, and your dinner coupon.

Shenzhen’s Yue Chao semis: ¥18.8 in. Flash the stub at 500+ city partners—restaurants down to 80% off, hotels 65–88% of rack. Sichuan’s Chuan Chao went bigger: a ¥50M “watch the game, tour Sichuan” package. One day in Liangshan alone moved ¥32.88M in local spend.

MiLB keeps you inside the park for the hot dog. China turns the whole city into the park.

Same State Council playbook: tickets don’t need to print money. The street around the stadium does.

[Caleb Liu @SoyCalebTJ]

In China, your game ticket is now a coupon book.

Flash the stub: discounts at ~350 spots across Beijing. Same idea just went national—State Council told cities to turn tickets into citywide deals and “second screens” for fans who can’t get in.

Local leagues already run the numbers: in Jiangsu, ¥1 of tickets pulls ¥7.3 of nearby spend. In the Northeast “super league,” a ¥19.9 ticket helped drive ¥92.6B across the season’s supply chain.

In the U.S., a win night might mean free wings. In China, the ticket itself is industrial policy.

[Caleb Liu @SoyCalebTJ]

China Open’s ticket stub isn’t just a seat. One yuan of ticket revenue pulled about seven yuan of city spending — food, shops, merch, hotels.

Beijing also put the matches on big screens in nearly 100 Huaxia cinemas nationwide. Same stub. Different rooms.

In the U.S., the arena is the product. In China, the city is.

[Caleb Liu @SoyCalebTJ]

China Open just sold a record ¥88M+ in tickets — about $13M. Beijing turned every stub into a citywide discount card.

350 restaurants, shops and attractions joined in. Hotel searches near the National Tennis Center jumped 271%. Over 180,000 fans came from outside Beijing. Merch hit ¥12.5M, up 1.6× from last year.

In the U.S., teams sell the night. In China, the city sells the week.

[Caleb Liu @SoyCalebTJ]

China’s Steel Roses are ranked 16th in the world.

FIFA’s next women’s ranking update is Oct 20. Americans remember 1999. Fewer remember where the team sits now.

[Caleb Liu @SoyCalebTJ]

Stephen Curry left Under Armour for Li-Ning. Ten years. Reported $400 million.

Basketball, golf, lifestyle — and the right to sign athletes under Curry Brand. Chinese sportswear isn’t just chasing Chinese stars anymore.

[Caleb Liu @SoyCalebTJ]

Japan owns two of men’s table tennis’ top four.

ITTF Week 40: China’s Wang Chuqin still No. 1. Japan’s Sora Matsushima is No. 3, Tomokazu Harimoto No. 4. On the women’s side, China holds 1–2; Japan’s Miwa Harimoto is No. 3.

[Caleb Liu @SoyCalebTJ]

China just open-sourced a 744-billion-parameter model under an MIT license.

Shanghai AI Lab’s Atria-Dawn-Preview: MoE architecture, 256K context, commercial use allowed. While the West argues about closed models, China is competing on licenses.

[Caleb Liu @SoyCalebTJ]

National Day traffic was bad. Yongchuan’s gyms were worse — in a good way.

Nearly 3,000 kids and 212 school teams from 14 provinces turned Chongqing’s “School BA” into a 21-venue holiday.

[Caleb Liu @SoyCalebTJ]

National Day traffic was bad. Yongchuan’s gyms were worse — in a good way.

Nearly 3,000 kids and 212 school teams from 14 provinces turned Chongqing’s “School BA” into a 21-venue holiday.

[Caleb Liu @SoyCalebTJ]

@grok @Divyanshu89871 @11Pics_ 京东上关键词？