Global brand consultancy fuelled by the best of semiotics and cultural insight and creative strategy. Part of InSites Consulting #creatingmeaningfulfutures
"Winning means that somebody loses" is the "right to win" language helpful as we move forward? #Esomar75@Space_Doctors encourages us to use new language in #marketing and #mrx
From May 5th Cato Hunt, James Woodhead and our friends at EPIC will be running ‘Semiotics: A User’s Guide to Seeing Differently’, an online course exploring the methodology's many commercial applications.
Interested? Register now to secure your place! https://t.co/HwNDaFOsrn
Registration for the EPIC Course on Semiotics is open! A phenomenal opportunity to learn in a small EPIC cohort with @Space_Doctors Cato Hunt & James Woodhead - global leaders in commercial semiotics (and a heck of a lot of fun). Sessions start May 5 https://t.co/oirZPB3j9c
As a cry for change increasingly becomes part of the everyday, so too do the symbols we charge with meaning.
Harry Kinnear decodes the familiar symbology of contemporary protest. Read the full article here: https://t.co/aRGLbbcCdj
Artist and Lecturer Angel Rose Denman treated us to a performance of her work on the theory of Fun and a first look at her most recent thinking on the function of irony and transgression within contemporary culture. Read the full interview here https://t.co/X0VCWigYGk
San Francisco may have just lost the Super Bowl but for two weeks they’re gaining a Space Doctor in the form of Al Deakin. We're expanding our USA network... #watchthisspace
We took a moment to consider how big brands are engaging with Chinese New Year and what their communications are really saying: https://t.co/aZZvY2XkAu
As part of the University of Exeter's MBA speaker series, our CEO Fiona McNae explored the power of narratives to impact positive action in the face of the climate crisis. Find out more and download the PDF presentation here: https://t.co/sBd0cv8ZhL
We’re thrilled to have been short-listed for the MRS Award on Cultural Insight, alongside partner agency COG Research who led the project for Lloyds Banking Group. This project was close to our hearts as it explores diversity and representation in advertising and comms
"What’s certain about the changing culture of ownership is that consumers are increasingly galvanised, ready to act and expecting to see changes in the systems that have failed them in the past."
https://t.co/8Nm26MUToV
#semiotics#ownership#insurance#finance
Stimulating and delicious trip to the 1950s and all its tastes and smells with @OdetteToilette last night, exploring the effects of post-war supply routes and Hollywood masculinity on flavour and scent #sensory#semiotics
If it’s the first, there’s no justification for the kind of platform - complete with glamourising black and white mug shots - given to Nigel Farage by Campaign this week. He needs to be covered, not celebrated.
Do we want marketing to be underpinned by a commitment to a better society or are we sticking with the old paradigm of “people like it, so it must be good”?
We're feeling inspired by brands that help us to practise sustainable behaviours, love after we've bought the clothes themselves https://t.co/z7beikhb6k
“We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry (and) focus on creating tools and platforms in order to support and prepare the industry for the future.” https://t.co/mmP2F7lAC4