@bourbonroad It depends on the ROI (return on investment)
If the merchandise sells for $1000.00 they would expect your posts to generate more than $1000 worth of sales. Two or three times. In some arenas (like motorsports) the ROI ratio is much higher.
@ToyotaRacing@ironmanstewart@MotorsportsHOF In my opinion, the best and most talented driver in off road. He could go fast without just plowing over every rock and rut. He had a style of driving that reduced breakage.