We are more willing to fail and risk looking foolish when no one knows we did. When it comes to innovation, the freeing power of anonymity can spur breakthrough thinking. In this video, I discuss how and why that is: https://t.co/wM93e5e8yk
Typical brainstorming sessions require participants to come up with ideas on the spot, which often leads to status quo thinking. See how the “power of pause” enables participants to find their personal creativity cadence and maximize inventive thinking: https://t.co/HNyyDJHZpD
As we are moving into a post-pandemic world, more researchers are again conducting focus groups in person. But is that really a good thing?
https://t.co/XGLTVKLFI7
Dave is one of the great minds that don’t think alike in SpencerHall’s innovation Brain Trust.
As an award-winning Creative Director, Dave challenges us to set the bar high. He shares his advice on how you can challenge yourself creatively.
https://t.co/XDFdXMO9Ce
Salvador Dali used sleep deprivation to inspire creativity. While I don’t necessarily recommend that, our asynchronous Transforum process enables participants to find a creativity cadence that works for them. https://t.co/h3sfqu8nAY
You should care about apathy.
That might sound oxymoronic, but if you’re trying to build brand relevance, conducting research among both brand enthusiasts and apathetic non-users can be revealing.
https://t.co/GLmy1jsKch
Jon Hall is back from the @fei_innovation and he shared some of his key takeaways. Take a look at what he learned from the outstanding sessions. https://t.co/XUiFyQc9tj #innovation#boston#fei2019
SpencerHall Founder Jon Hall is heading out to Boston for the FEI Innovation Festival @fei_innovation. He’d be happy to talk to you about how we use Disciplined Radical Thinking to drive brand reinvention. Set up a time to connect with him by DMing us here. #FEInnovation#FEI2019