May 31, 2026: @Spikeball Joins @PSG_English Paris Saint-Germain’s Ici C’est Paris La Maison in LA and NYC
Spikeball is excited to share the beginning of a new relationship with Paris Saint-Germain and Ici C’est Paris La Maison. Ici C’est Paris La Maison is the cultural experience created by Paris Saint-Germain to bring together sport, music, fashion, art, food, wellness, and community in cities around the world. As PSG’s global momentum continues to grow, Ici C’est Paris La Maison is helping expand the club’s world beyond European football and into culture, creativity, and shared experiences.
The relationship took shape as the Ici C’est Paris team saw in Spikeball a brand that could bring people together inside the La Maison experience — not as a spectator moment, but as something people could step into. For Spikeball, that has always been the bigger idea: creating energy, connection, movement, and shared moments wherever people gather to help them find their circle.
The first step of the relationship brings Spikeball to Ici C’est Paris La Maison in Los Angeles and New York City. Spikeball will show up with custom sets, players, and the kind of social energy that fits naturally inside spaces designed for life, meeting, expression, and community.
As Ici C’est Paris expands the world of PSG (back to back Champions League champions!) beyond European football and into culture, Spikeball is proud to be part of that evolution. Paris brings the culture. Los Angeles brings the energy. New York brings the edge. Spikeball brings the circle.
For more than a decade, Spikeball has shown up in parks, beaches, campuses, roundnet tournaments, tailgates, festivals, backyards, viral videos, and everyday hangouts all over the world. Its presence inside Ici C’est Paris La Maison is another sign of the brand’s role in pop culture — not just as something people see, but as something people experience together.
Paris. Los Angeles. New York. Spikeball.
This is just the first step.
Los Angeles — Hollywood Athletic Club: June 11–14
New York City — Union Square: June 17–21
Details: https://t.co/HbnVyoEjWU
We haven’t really promoted the new Spikeball app yet.
But it’s already growing organically in a great way.
That matters because the app isn’t just an app. It’s a network.
And a network with no people doesn’t help anyone.
If we pushed hard too early, people would download it, open it, see that their area wasn’t active yet, and probably never come back.
So we’re taking the long view, as we do with nearly everything we do.
The early users are the trailblazers.
They’re the ones who try new things first. The ones who get the group chat moving. The ones who post pickup games, invite new people, and help build the energy in their city.
That’s how we like to build at Spikeball.
Follow the community. Then support it.
We're starting to promote it in a small way, city by city — based on where players are already showing up.
Denver. San Diego. NYC. Paris. LA. Boston.
You’ll be hearing from us soon.
Something is bubbling between Spikeball/roundnet and the soccer/football world.
Cristiano Ronaldo recently casually posted a photo with a set next to him.
A bit after that, Paris Saint-Germain reached out asking if we'd like to do a collab/work together. A bit closer to Earth, high school and college soccer programs are posting and reaching out. Most recently, @CoachAliH (goalkeeper coach at Texas A&M) added Spikeball to his program.
Some of the best competitive roundnet players we’ve seen come from soccer backgrounds. The team-building, footwork, touch, spatial awareness, quick reactions, creativity, and competitiveness all translate really well.
From global soccer icons, to one of the biggest clubs in the world, to college soccer camps here in the U.S. — the connection between soccer and roundnet keeps getting easier to see.
As things go, this wasn't a part of the plan. It just happened. We'll continue to follow the community and support any we can.
Thanks for the shoutout, Ali.
Plenty more to come.
He ran @Spikeball as a NIGHT JOB for six years.
"I worked at Microsoft... they'd go to bed around nine, and then spikeball work would begin. I'd do that until probably one, two in the morning."
Chris Ruder (@spikeballchris) raised ~$100K from friends and family. Most of it went to the first 1,000 sets.
"I have a degree in photojournalism. I knew nothing about starting a business, product market fit, I didn't even know what that term meant."
The good ol' days of DTC didn't have a Shopify button.
The marketing move that built @Spikeball was an accident.
Chris Ruder (@spikeballchris ), CEO of Spikeball, replied to every single customer manually: "How the hell did somebody in Austin hear about Spikeball?"
"I wasn't asking because I thought it was some amazing marketing question. I was genuinely curious."
Three answers kept coming back: Young Life, Ultimate Frisbee, PE teachers.
So he started mailing free sets to those communities. That flywheel turns a little every time, and it adds up.
The Spikeball app is back! Find and host local pickup games, find local players, earn SpikePoints, and become King of the Park. Giddyup!
https://t.co/GHmPZP3C3b
The summer plan has been created:
- run fast
- swim a lot for efficiency & wicked upper body pumps
- bike on vibes
- lift w/ homies
- spikeball weekly
- ice cream nightly
- beer, bourbon, & wine when the time is right (yeah…getting into wine…watch out world)
It’s so on.