SplitMetrics

Mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth on Apple Ads and beyond.

[SplitMetrics @SplitMetrics]

SplitMetrics joins an online panel: Smarter Scaling, Stronger Value: The Future of Mobile Apps to cover the paid vs ASO, growth plateau, incrementality, along with other hot topics.

🎥 Oct 27, 1 pm GMT+3

Save your seat → https://t.co/9TNZhpmUY9

[SplitMetrics @SplitMetrics]

Your automation hit its CPA target. Did revenue move?

SplitMetrics speaks in online panel on how to make sure AI agents drive business growth, not only short-term metrics:
🎥 Oct 27, 11 am CET
Smarter Scaling, Stronger Value: The Future of Mobile Apps

→ https://t.co/9FEyon4BS9

[SplitMetrics @SplitMetrics]

WEBINAR: Black Friday Playbook on Apple Ads Strategy

In 45 min, discover what top UA teams prepare before the peak to ensure your brand protection and capture the demand.
October 14 · 5PM CET / 8AM PT · Live & Recorded

Claim your free spot & 5 gifts →  https://t.co/wgcVjHE1n5

[SplitMetrics @SplitMetrics]

Last Black Friday, over 30% of Apple Ads impressions came to top Shopping apps from custom product pages. So what should you put on yours?

Join us on Oct 14 5PM CET / 8AM PT to explore:
Black Friday Playbook on Apple Ads Strategy

→ https://t.co/tOGxKQdmON
🎁 5 gifts included

[SplitMetrics @SplitMetrics]

Black Friday Playbook on #AppleAds: Brand Defense & Demand Capture
📅 October 14 · 5PM CET / 8AM PT

→ https://t.co/mrn9idteHS

🎁Register: Custom Product Pages Teardown
🎁Attend live: Personalized #BlackFriday Competitor Report (on demand)
🎁Post-webinar: 4 Brand Defense Guides

[SplitMetrics @SplitMetrics]

On October 7, we’re breaking down the framework that turns CPP testing from a one-off task into a repeatable growth lever. Product experts, Apple Ads practitioners, and a live demo with real-time Q&A.

Learn more and save your seat: https://t.co/Dw7aS9EUTM

[SplitMetrics @SplitMetrics]

Leadtech Group wanted to spend less time digging through Apple Ads data.

With Iris, they now:
→ Spot competitor keyword gaps faster
→ Review weekly performance instantly
→ Get prioritized next steps
→ Identify promising markets

Learn more ⬇️ https://t.co/EnRiekF2SP

[SplitMetrics @SplitMetrics]

BetterSleep used the CPP Experiments features in SplitMetrics Acquire to find the winning variation and saw: a +40.5% ROAS increase

Learn more about the case ⬇️
https://t.co/gBR6hzJ4jz

#AppleAds #CPP #customproductpages #mobilemarketing #SplitMetrics #useracquisition #UA

[SplitMetrics @SplitMetrics]

💡 There is no meaningful correlation between creative volume and CTR, CVR or ROI.
The new Creative Benchmark Report 2026 found this across verticals and channels.
📕 See the benchmark data → https://t.co/SX9K5InVOe

#PerformanceMarketing #UserAcquisition #MobileMarketing

[SplitMetrics @SplitMetrics]

👉 New Creative #Benchmark Report 2026 from Singular, #SplitMetrics partner and experts in attribution, revealed: 90% of your creatives may be fighting over 10% of your budget.

📕 Get the full data → https://t.co/WffEAQMD7A

#PerformanceMarketing #UserAcquisition

[SplitMetrics @SplitMetrics]

How do you grow organic installs from non-search traffic sources?

For Farm Jam, we built a Google Play event strategy that delivered:

+399% store listing visitors
+335% store listing acquisitions
4.6M+ unique event viewers

Read the case study below: https://t.co/9xJNoyBOPa

[SplitMetrics @SplitMetrics]

A new case study alert!

For the Gibson App, we delivered:

📈 +25% installs & subscriptions
💰 +112% revenue growth in 2 years
🔍 Nearly 2× branded search demand

All by scaling Apple Ads, Google Ads, Meta, TikTok & testing 300+ creatives.. Learn more👇
https://t.co/oruHES0nWi

[SplitMetrics @SplitMetrics]

One of our clients cut competitive research from hours to under a minute.

We wrote how it works for Marketer's Guide to Turning AI into Real Growth,
alongside frameworks from Craftsman+, Sett, and Rocketship HQ on AI-driven growth.

👉 Full guide: https://t.co/MwuKodYRZS

[SplitMetrics @SplitMetrics]

🚨 Free webinar recording now available.
Learn how one of Europe’s largest online car marketplaces reduced Apple Ads campaign management effort by 30%.

🎥  Watch now → https://t.co/cNPUflGOwC

[SplitMetrics @SplitMetrics]

How do you make a game’s identity stand out in one icon?

Hidden City tested a new icon direction with SplitMetrics Optimize - combining the city, hidden object gameplay, and its mystical atmosphere.

The experiment resulted in +10% installs worldwide. https://t.co/eXneeldOa2

[SplitMetrics @SplitMetrics]

Most AI conversations focus on models. The harder problem is turning information into decisions.

That's what we explored in our latest webinar:
Who Killed the Dashboard? From OpenAI to OpenClaw & Iris

🎥 Watch the recording for free → https://t.co/hTKteUqV1S

[SplitMetrics @SplitMetrics]

Most teams use AI to create. Few use it to decide.
Here's how it impacts the performance, according to Singular's new guide:
Marketer's Guide to Turning AI into Real Growth

👉 https://t.co/bvfg9nBqvn

[SplitMetrics @SplitMetrics]

When you manage thousands of keywords, optimization becomes a queue.
That's exactly what we covered in our latest webinar:

AI vs Manual Optimization: Where UA Teams Still Waste Hundreds of Hours

🎥 Watch the recording for free → https://t.co/NirGZmNyGs

[SplitMetrics @SplitMetrics]

How to Use AI to Win Seasonal Events Before Competitors Do? See Apple Ads workflows that:

✔️ detect seasonal keyword trends with AI
✔️ analyze competitor custom product pages
✔️ monitor competitor visibility for both Apple Ads slots

🎥 Watch free → https://t.co/Wz2d6FNXev

[SplitMetrics @SplitMetrics]

49% of marketing teams are using AI. Only 30% see it driving ROI.

NEW Marketer's Guide to Turning AI into Real Growth maps out where the gap comes from, and what separates teams stuck at AI activity from those seeing AI-driven growth.

FREE DOWNLOAD 👉 https://t.co/uzuEgnxS3B