Sponsor Magnet Book

Order @justinmooretfam's new book, Sponsor Magnet: How to attract, price, & execute your dream brand partnerships 🧲

[Sponsor Magnet Book @SponsorMagnet]

😎

[Justin Moore | Sponsorship Coach @justinmooretfam]

High, high praise for @sponsormagnet from @kevinbparry 😭

So crazy to me how creators big and small are finding my book valuable 😁

[Claire Emerson 🌱 @claire_emerson_]

@justinmooretfam @SponsorMagnet Looking forward to reading it!

[Sponsor Magnet Book @SponsorMagnet]

😭

[Justin Moore | Sponsorship Coach @justinmooretfam]

Absolutely surreal seeing my book @SponsorMagnet listed in here among these other authors I've looked up to forever!!!!! Crazy.

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Sometimes, brands or agencies will add to the contract that the Term/duration of the sponsorship will be much longer than you expected.

Even worse, the Term might be open-ended.

[Sponsor Magnet Book @SponsorMagnet]

It might say, “This agreement will persist until canceled by both parties upon 30 days’ written notice.”

Not OK.

Every sponsorship you do should have a defined length.

If there’s no clause spelling that out, ask the brand or agency to add one.

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Don’t be surprised if the brand doesn’t immediately say, “Yes!” to your next campaign proposal.

There may be several reasons why they can’t move forward right away, such as budget constraints, additional meetings they need to have, or shifting priorities.

[Sponsor Magnet Book @SponsorMagnet]

But the last thing you should do is never talk to them again!

Don’t be that person. Instead, use what I call the “P.I.N.O.T. Method”

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Your brand contact is the messenger.

Making them look bad = never working together again

Making them look good = endless opportunities

Choose wisely.

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Stop being a yes-creator to brand feedback.

You're the expert in your:
• Niche
• Platform
• Audience
• Content style

Tactfully push back when the brand is wrong.

Be a consultant, not just a creator.

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Brand feedback framework:

Make changes for free if:
• Within agreed revisions
• Quick fix
• Your fault
• Repeat client potential

Charge more if:
• Way past agreed rounds
• Major changes
• Time intensive
• One-off client

Know your worth.

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

When brands give you feedback:

Don't:
❌ Take it personally
❌ Get defensive
❌ Be snarky

Do:
✅ Stay professional
✅ Find quick solutions
✅ Think long-term

30 mins of flexibility ➡️ future deals

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Remember:

Multiple people on the brand side have to approve your content:
• Managers
• Legal
• PR
• Agencies

One unapproved change from you = headache for everyone

[Sponsor Magnet Book @SponsorMagnet]

Grab a copy of my book to learn more! https://t.co/989jPeYqBa

[Sponsor Magnet Book @SponsorMagnet]

Want more sponsorships?

Communicate with the brand:
• Timeline issues
• Missing assets
• Technical problems
• Creative concerns

BEFORE they become emergencies.