SponsorUnited

The Operating System for Sponsorship—SponsorUnited is a purpose-built, AI-powered platform that helps you find, evaluate, and activate partnerships with clarity

[SponsorUnited @sponsorunited]

The Future of Sponsorship Intelligence Starts Here Introducing SponsorUnited 4.0—The operating system for sponsorship https://t.co/zEYa9lo3ib

#Partnership #BrandStrategy #sponsorship

[SponsorUnited @sponsorunited]

@F1 is closing in on the top spot 👀

🏎️ $2.54B in sponsorship spend (2025)
📈 +22% YoY growth
📊 Just $120M behind the NFL

The fastest-growing global league is quickly reshaping the sponsorship landscape.

Are brands keeping up?

https://t.co/8BkzPezT7A
#F1 #motorsports

[SponsorUnited @sponsorunited]

🏀 NIL isn’t just off-court anymore—it’s showing up in March.

Men’s: Top 4 in endorsements → all Elite 8+
Women’s: 4 of top 6 → Final Four
Competitive edge is real.

📊 1,666 deals. 485 brands.

Report → https://t.co/Ch9aH0jkBM
#NCAA #MarchMadness #collegebasketball

[SponsorUnited @sponsorunited]

Women’s sports are scaling fast 📈

Our latest report breaks down 5,372 sponsorship deals — with growth 3.5x faster than men’s (4x excl. NIL)

Key trends:
• $195M in WNBA + NWSL spend (+32.7% YoY)
• 330 new brands entered in 2025

Full report → https://t.co/YTMpygBK6P
#WNBA

[SponsorUnited @sponsorunited]

Trend #1 from Breakout Plays: 5 Trends Winning Sponsorship in 2026:

Prediction markets surged from ~$27M to $1B+ in Super Bowl trading volume year-over-year.League-led deals + early team partnerships signal momentum.

Read more: https://t.co/E0ggQKyXBo
#Kalshi #polymarket

[SponsorUnited @sponsorunited]

LSU just launched the first department-wide jersey patch in college sports, spanning 21 varsity programs.

This article is what brands need to know about the new landscape:
https://t.co/2wq6HQ5RhB
#LSU #NCAA #College #sponsorships

[SponsorUnited @sponsorunited]

💥 Stadium naming rights are BIG business.

Brands spent $891M this year turning venues into marketing machines 🏟️

We’re launching a new series spotlighting the 5 biggest assets in 7 pro leagues, driving $3.3B in revenue.

First up: Venue Naming Rights 👇
https://t.co/fgjEJ3W8L8

[SponsorUnited @sponsorunited]

@Polymarket x @ufc 🤝

Not betting. Prediction markets.
Real-time fan sentiment, visualized mid-fight.
A new storytelling layer for live sports.

With UFC + Zuffa Boxing on board, Polymarket is turning speculation into engagement.

The future isn’t guesswork—it’s expectation.

[SponsorUnited @sponsorunited]

🚨 Atlanta joins the @NWSL as the league’s 17th franchise, debuting in 2028!

🏙️ Atlanta ranks 7th in total sponsorship spend across U.S. & Canada—$340M, with top brands like @Delta, @Truist & @StateFarm leading.

📊 See more in our Markets Report: https://t.co/MbWwcWPgqT
#NWSL

[SponsorUnited @sponsorunited]

🚨 October’s Top Experiential Activations 🚨

🍻 @Heineken turned Seoul into social hubs
🤖 Claude’s “Zero Slop Zone” hit NYC
🚲 @PNCBank gave out 500+ bike helmets in Denver
🖼️ HONY took over Grand Central
🛠️ Selleys glued a kayak to a billboard (!)

💡Real-world > digital noise

[Erick José Lantigua @EJLantigua]

LOS DODGERS: EL IMPERIO COMERCIAL DEL BÉISBOL 💰

Según el tremendo trabajo de @MazzNYC de @SBJ, y con base en datos de @SponsorUnited, los Dodgers proyectan convertirse — con su presencia en la Serie Mundial 2025 — en el primer equipo deportivo profesional de Norteamérica en superar los $200 millones anuales en ingresos por patrocinio.

Algunos datos destacados 👇

1️⃣ El promedio de un equipo de MLB esta temporada fue de $68 millones, o $64 millones sin contar a los Dodgers.

➡️ Los Ángeles genera más de 3 veces el promedio de la liga.

2️⃣ Aumento proyectado de $30 millones (+17%) respecto a 2024.

3️⃣ 76 patrocinadores activos, incluyendo 20 marcas japonesas, seis de ellas nuevas:
JTB Corporation, Hakkaisan Brewery, ITO EN, Nikaido Shuzou, Toei Animation y Tokyo Electron.

4️⃣ Crecimiento anual compuesto del 30% en ingresos por patrocinio entre 2022 y 2025.

5️⃣ Contrato televisivo RSN con Charter/Spectrum: $334 millones anuales hasta 2038.

6️⃣ En 2025, superaron por primera vez los 4 millones de fanáticos (4,012,470) en el Dodger Stadium, con un promedio de $4.29 millones en ingresos por juego en casa.

7️⃣ Su nómina total, incluyendo impuestos de lujo, alcanzó los $509 millones, la inversión más alta en la historia del deporte.

El impuesto de lujo solo ($168M) supera la nómina completa de 16 equipos de MLB.

8️⃣ La marca Shohei Ohtani sigue siendo el motor del fenómeno:
su camiseta fue la más vendida por tercer año consecutivo, y la valoración de la franquicia subió a $6.9 mil millones (+$1.4B vs 2024), según Forbes.

Los Dodgers no solo dominan el diamante. 🤑

[Sports Business Journal @SBJ]

The Dodgers are set to become the first North American pro team to surpass $200M in annual sponsorship revenue with their 2025 World Series appearance, per @sponsorunited.

That marks a $30M, 17% increase from last season.

https://t.co/RBrOKyVth8

[Sports Business Journal @SBJ]

The numbers behind the Dodgers' commercial success are staggering, @sponsorunited notes.

* Projected to become the first North American pro sports team to surpass $200 million in annual sponsorship revenue.
* +30M from last season
* +17% YoY growth

https://t.co/qvkZe9sIyf

[SponsorUnited @sponsorunited]

🌎 13 World Cup host cities.
💰 $4.5B in sponsorship.
📈 The boom is already here.

Our 2025 Markets Report reveals how brands are activating across LA, Toronto & more.

$725M in new deals. 40% of top brands go all-in on 1 market.

https://t.co/MbWwcWPgqT
#WorldCup2026

[ADWEEK @Adweek]

@jimmyfallon @nbc @nbcsnl In its first-ever @WNBA Partnerships Report, sports and entertainment sponsorship data platform @sponsorunited placed the value of WNBA sponsorships at the end of 2024 at $76 million. https://t.co/R2ACmjfjLR

[HSM | Women's Sports Representation & Advocacy @hochbergsm]

We are honored to read in @sponsorunited's latest report that @RileyThree leads all NWSL players in active endorsement deals 🙌

Via SponsorUnited:
“With 11 active brand deals, Ali Riley now leads all #NWSL players in endorsements, despite ranking 35th among players in Instagram followers. Her rise comes in the wake of Alex Morgan’s retirement, whose 23-deal peak in 2021 marked the last era of endorsement dominance. USWNT stars Mallory Swanson (10), Sophia Smith (9), and Alyssa Thompson (8) trail closely behind, highlighting Riley’s unique position as a non-USWNT player atop the leaderboard.”

When HSM was founded, our goal was clear: provide best-in-class representation for women athletes and put them on an equal playing field in the business of sport.

This recognition is proof the mission continues - and the momentum is real. A big thank you to every athlete, brand, and supporter who’s been part of this journey. We’re just getting started 🫡

[Dylan Dittrich @DylanDittrich]

Per @sponsorunited's newly launched WNBA Partnerships Report, teams generated $76 million in sponsorship revenue in 2024.

To put that number in context, the same report for the NBA estimated $1.62 billion in team sponsorship revenue.

[SponsorUnited @sponsorunited]

Our first-ever WNBA Partnerships Report captures a league in the midst of historic growth.

Key takeaway:
• WNBA team sponsorship revenue hit $76M in 2024, with teams averaging 44 deals—up 52% since 2022

Download report: https://t.co/KbenuM9EYn

[Dylan Dittrich @DylanDittrich]

Wimbledon really does show incredible discipline in its selectivity around sponsorships.

Number of sponsorship deals by Slam per @sponsorunited.

Wimbledon: 17
French Open: 30
US Open: 30
Australian Open: 40

Aussie Open looks like Ricky Bobby by comparison.

[Mark J. Burns @markjburns88]

A breakdown in team sponsorship revenue across the Big 5 and Formula 1, via @Sportico:

(data from @sponsorunited)