SportBusiness Sponsorship

Where sport and brands meet. Sponsorship news and intelligence from @SportBusiness. Required reading for sports marketing professionals.

[Ben Cronin @croninbenjamin]

.@Ligue1UberEats to introduce @Supponor virtual advertising from next season thanks to a deal with ISG. Would allow league to promote alcohol brands overseas, despite local ban. French regulators also hardening stance on betting ads #Ligue1 (£) https://t.co/dTgQW1hSsX

[Ben Cronin @croninbenjamin]

Exclusive: @PepsiCo has renewed its #uefachampionsleague sponsorship deal for 3 more years while @Mastercard and @Heineken extensions agreed in principle. Announcements expected soon #uefa #pepsikickoffshow (£) https://t.co/om6MNqD0nz

[SportBusiness Sponsorship @Sponsor_Insider]

Please head over to @sportbusiness for all SportBusiness sponsorship, news and information. Or visit https://t.co/5wdEZBwLZu

[Brenden Lee @brenden3lee]

Excited for today’s @SportBusiness Summit. Excellent lineup of speakers!

@laurafrofro speaking on tech panel discussing the evolution of content and how digital platforms are helping organizations build relationships with sports fans.

#sportbusinesssummit

[SportBusiness Sponsorship @Sponsor_Insider]

Vector Security adds #BlueJackets to #NHL portfolio: https://t.co/YHq1vkyzV2 #icehockey

[SportBusiness Sponsorship @Sponsor_Insider]

Jordan Olympic Committee recruits new kit partner: https://t.co/5sSqV6sH5k #Olympics

[SportBusiness Sponsorship @Sponsor_Insider]

#Lazio signs up Marathonbet as shirt sponsor: https://t.co/suS9obnnOb #SerieA

[SportBusiness Sponsorship @Sponsor_Insider]

#Cruzeiro signs innovative shirt sponsorship deal: https://t.co/SApQMjCKwT #football

[SportBusiness Sponsorship @Sponsor_Insider]

West Ham renews Lycamobile partnership: https://t.co/ClrDO7hT6i #WHUFC #PremierLeague

[SportBusiness Sponsorship @Sponsor_Insider]

Volkswagen signs wide-ranging PGA of Australia deal: https://t.co/gOlmYSPZC4 #golf

[SportBusiness Sponsorship @Sponsor_Insider]

Aer Lingus extends backing of Irish Rugby Football Union: https://t.co/lQP79zdLku #GreenSpirit #rugbyunion

[SportBusiness Sponsorship @Sponsor_Insider]

Tottenham teams up with Audi, 1XBET: https://t.co/Ug0b2Nicvx #THFC #PremierLeague

[SportBusiness Sponsorship @Sponsor_Insider]

#Handball Bundesliga club extends with long-running sponsor: https://t.co/0TAdRJ4SsL #SCMagdeburg

[SportBusiness Sponsorship @Sponsor_Insider]

Health partner signs for wheelchair basketball worlds: https://t.co/FGj8O6GIBK #Hamburg2018

[SportBusiness Sponsorship @Sponsor_Insider]

Al Nassr lands Etihad Airways as shirt sponsor: https://t.co/7E5Sw5UMtw #football

[SportBusiness Sponsorship @Sponsor_Insider]

#RealBetis extends shirt sponsorship pact: https://t.co/zv4ZGBBqQ3 #football #LaLiga

[SportBusiness Sponsorship @Sponsor_Insider]

Wahoo upgrades Tour of Britain partnership: https://t.co/VbGepOedsg #OVOToB #cycling

[SportBusiness Sponsorship @Sponsor_Insider]

Eir Sport steps up #Pro14 backing with sponsorship deal: https://t.co/awU6VBg4EP #rugbyunion

[SportBusiness Sponsorship @Sponsor_Insider]

Tottenham signs up timing partner: https://t.co/JnEkTqWMbr #THFC #PremierLeague

[SportBusiness Sponsorship @Sponsor_Insider]

Expedia books #ChampionsLeague partnership: https://t.co/bPeKJlOXbg #UCL