Sponsorship Insight

Welcome to the world of Sponsorship Insight. A Twitter account following latest news, trends & opportunities within Sports Sponsorship, Media and Business.

[B.W. Carlin @BaileyCarlin]

need it

[Sponsorship Insight @Sponsorship2_0]

https://t.co/TSlfGuLgRc… > Nice interview and good to see a blue chip brand involved at the top level of women's sport. Big moment for the female game in UK

[Sponsorship Insight @Sponsorship2_0]

https://t.co/pb82cOwZNg > Having the resources of the @NFL does not guarantee doing things right, but the @NFLAcademy is just that - considered, sustainable and starting to bear fruit...

[Sponsorship Insight @Sponsorship2_0]

Content overload. The most mundane passage of play ever, snipped up for your enjoyment

[Arsenal @Arsenal]

Ben White 👏

[Sponsorship Insight @Sponsorship2_0]

https://t.co/2eEcH9pA2X > Pretty effective video from @Greenpeace re. the Total Energies #sponsorship of @rugbyworldcup

[Sponsorship Insight @Sponsorship2_0]

Pretty nice activation from @NetflixUK #YouAreAwful - have leant in to the fun and other examples inc. cats / dogs.

NB: Cats are awful

[Black Mirror @blackmirror]

Cate Is Awful, now streaming in Birmingham. #YouAreAwful

[Sponsorship Insight @Sponsorship2_0]

What a bizarre thing to post without an #ad

[Sponsorship Insight @Sponsorship2_0]

Quite a nice, easy use of ai to build anticipation / drive engagement...

[Jacksonville Jaguars @Jaguars]

Tell us your most-anticipated opponent on our 2023 schedule and we'll create a matchup graphic using AI 👀

#DUUUVAL

[Sponsorship Insight @Sponsorship2_0]

And this 👏🏻

[Los Angeles Chargers @chargers]

should we REALLY make our schedule release video an anime AGAIN?

yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes

[Sponsorship Insight @Sponsorship2_0]

The schedule release for NFL franchises are always a highlight of the year - great video below 👇🏻

[Tennessee Titans @Titans]

We asked people on Broadway to help us with our 2023 schedule release. 🤣

📺: 2023 Schedule Release on @nflnetwork

[Sponsorship Insight @Sponsorship2_0]

Big fan ❤️

[CJ Fogler 🫡 @cjzero]

We have live animated hockey! I demand all offside and goalie interference reviews be run this way

[Sponsorship Insight @Sponsorship2_0]

If only car ads would tell us what they really mean

[Darren Rovell @darrenrovell]

USA Today’s Ad Meter loses all credibility by not having the RAM car commercial in its TOP TEN. Top 10? It was the runaway winner. Beyond strange.

What did all 150,000 voters collectively go to the bathroom?

[Aurel Nazmiu @AurelNz]

Just to put into context the quality of the Saudi League - our models rate it as worse than League One but better than League Two…

[Sponsorship Insight @Sponsorship2_0]

This looks mad. Fair dinkum

[Adam Millington @AdamGMillington]

Melbourne, at 3am 🇦🇺 time. A big moment for football in the country.

[Cytrus 🍋 @cytrusf1]

Crypto sponsors are everywhere in F1 nowadays

But let's look at some results from the past year.

[Sponsorship Insight @Sponsorship2_0]

https://t.co/CBnCoM6Hdn > The crypto caution was...right? Or all part of the acceptable risk in the partnerships #FTX #sportsbiz

[Sponsorship Insight @Sponsorship2_0]

Sick

[F1 Las Vegas @F1LasVegas]

Fresh slicks ahead of the weekend and we’re only just getting warmed up with @redbullracing. See you Saturday on The Strip!

#LasVegasGP #F1

[Sponsorship Insight @Sponsorship2_0]

Have always found the breakdown of costs a strange part of the Big Four franchise life in the US. City residents forking out on behalf of $bn owners

[Andrew Brandt @AndrewBrandt]

Seeing deal between Titans and Nashville for financing new $2.1B stadium:
$840M from Titans ownership, NFL, PSLs.
$500M payment from city of Nashville.
$760M from revenue bonds repaid through 1% hotel tax and sales taxes.
NFL owners continue to socialize cost, privatize profit.

[Sponsorship Insight @Sponsorship2_0]

Being served this in Sept 2022 - sure, why not

[Alfred Dunhill Links Championship @dunhilllinks]

Dog lover? Golf lover? We've got plenty for you to enjoy at the #dunhilllinks!

[Front Office Sports @FOS]

Paramount has been sending people to stand creepily behind home plate at MLB games to promote its new horror movie, "Smile" 👀