Sport and Brands

Sport teams, athletes and events as brands. Sport Business. Sponsorship. Co-Branding.

Also a teaching tool for my course Sport and Brands at @unav

[Ph.D. Javier Zamora @JavierZamoraMPD]

. @neymarjr to FC Barcelona. Brand Power Analysis https://t.co/OVgPh5HKBW via @NewsReputation @SportAndBrands #brandmanager

[Sport and Brands @SportAndBrands]

How can you decrease the revennue volatility of your global brand?
Susan
T1S2

[Sport and Brands @SportAndBrands]

When can sponsoring a sport event be more interesting than sponsoring a team?
Quentin
T1S2

[Sport and Brands @SportAndBrands]

How teams in the past became global brands if there wasn't the same type of media coverage as nowadays?
Julia
T1S2

[Sport and Brands @SportAndBrands]

Why do female sport teams get less attention/media coverage than male (in almost all sports)?
Andrea
T1S2

[Sport and Brands @SportAndBrands]

Which system can be considered more attractive for the audience? The US system or the European one?
Julio
T1S2

[Sport and Brands @SportAndBrands]

Do you think the marketing or promotion of, for example, a soccer team, can influence the amount of (active) supporters?
T1S1

[Sport and Brands @SportAndBrands]

To what level does the power of a star player's brand affect loyalty to a team as a whole? (see Messi for FCB)
Gabriela
T1S1

[Sport and Brands @SportAndBrands]

Is there any way to increase the loyalty of supporters from "international neighbours"?
Yuko
T1S1

[OnlMaps @onlmaps]

Regional sport popularity in France.. http://t.co/vl9PEgAaRj

[Sport and Brands @SportAndBrands]

How does the distribution of local Vs global loyalty differ in Europe Vs North America?
John
T1S1

[Sport and Brands @SportAndBrands]

Could a brand prefer a national big tream than the official national one?
Ana
T1S1

[The Brookings Institution @BrookingsInst]

There’s almost no evidence that sports stadiums measurably improve local economies: http://t.co/6i9TzKBzmT

[The Brookings Institution @BrookingsInst]

Can FIFA fix itself? @kaufpost’s 2010 assessment of the association’s governance challenges still rings true today: http://t.co/RInjN9GVPU

[Francesc Pujol 🇺🇦 @NewsReputation]

Sports popularity US 2013
Am football: 39%
Baseball: 14%
Basketball 12%
Football: 4%
@Gallup
http://t.co/Cb1atQmrdT

[Francesc Pujol 🇺🇦 @NewsReputation]

Análisis estrategia e impacto de los patrocinios para la marca Nike. 3/

[Francesc Pujol 🇺🇦 @NewsReputation]

Hubo buenos análisis. Descubrí y aprendí.
Caso Mercedes-Benz.

[Francesc Pujol 🇺🇦 @NewsReputation]

En @sportandbrands presentaron su segundo trabajo sobre la marca que analizan durante el curso. ¿Qué les aporta el patrocinio en v. marca? 1

[Stanford Graduate School of Business @StanfordGSB]

Sponsorships now make up the largest segment of sports revenue globally – ahead of ticketing, media, and merchandise. #GSBSIC

[José Luis Rojas Torrijos @rojastorrijos]

Las ciudades de EE.UU. con mejores equipos profesionales.Gráfico interactivo @washingtonpost http://t.co/N0owIPGLtq