SportsContentStrategy podcast, consultancy

Sports #ContentStrategy is run by @MrRichardClarke. Follow me for #Digisport #SMsports, #SportsContent tips & jobs. Hire me to improve your story & content team

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Like this from Northwich Vics

Clear value exchange for content and exposure

[Northwich Victoria F.C @NorthwichVicsFC]

𝐏𝐋𝐀𝐘𝐄𝐑 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 - 𝟐𝟎𝟐𝟔/𝟐𝟎𝟐𝟕

Our players are now available to sponsor for the upcoming season, and is a great way to get your business in front of thousands of eyes every week whilst helping the club out.

𝐒𝐓𝐀𝐓𝐒:
🟩 6.4million+ views on social media (Instagram/X/Facebook last season)
🟩 20,000+ views on our digital programme (last season)

𝐅𝐈𝐑𝐒𝐓 𝐂𝐎𝐌𝐄, 𝐅𝐈𝐑𝐒𝐓 𝐒𝐄𝐑𝐕𝐄𝐃 🔽
https://t.co/5i9nv9ejgX

#UpTheVics | #GreenArmy | #NonLeagueFootball

[Mr Richard Clarke @MrRichardClarke]

More to come. It's a race to the bottom. But if people won't pay for quality content then what do you expect?

[SportsContentStrategy podcast, consultancy @SportsContentSt]

From an England test match in 1938

#HydrationBreak

[ꜱɪʀ ꜰʀᴇᴅ ʙᴏʏᴄᴏᴛᴛ @FredBoycott]

Proper Hydration Break...

[SportsContentStrategy podcast, consultancy @SportsContentSt]

@markjburns88 Scotland will have something to say about U.K. being listed.

We are Team GB at the Olympics.

But separate at World Cups

Long, dull story behind it

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Fascinating thread. Far too many BS, unchecked stories going out on legitimate outlets

[Harry Horton @harry_horton]

This is an entirely untrue news story.

A wild claim made by a fake ‘journalist’ on social media, and several prominent journalists have fallen for it, including at @thetimes

This is very niche but I will explain…

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Smoking and betting (along with alcohol and porn) are restricted to minors. They can not be advertised on the front of football shirts.

Social media has just been put in the same bracket

[SportsContentStrategy podcast, consultancy @SportsContentSt]

So the UK are banning social media for under-16s. For me, this will be a big change for sports teams and their approach to social, given the emphasis on enticing young fans.

Yes, everyone will say "they can just get around the ban". And they can, of course.

[SportsContentStrategy podcast, consultancy @SportsContentSt]

This will ripple out across Europe too, despite the lawyers attempts to stem the bleeding.

Sports teams, with their (often dubious) pretensions to social good and CSR, may have to change their approach.

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Fascinating results but so much changes after that.

When kids get phones they stop reading.

Social factors play such a part in sport participation. Finding their tribes and identities

[Mark J. Burns @markjburns88]

Gen Alpha kids are more interested in, well, almost anything else but watching pro sports...

(Morning Consult survey of 1,000+ U.S. parents of kids ages 0-12, May 2026)

[SportsContentStrategy podcast, consultancy @SportsContentSt]

How NOT to do a kit launch video.

Young audiences are looking to hammer #AIslop. And this is bad AI slop

#digisport #smsports

https://t.co/91i9u6ZdsQ

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Incredible success story in the sport-entertainment space.

Would this ever work in the U.K.?

[Front Office Sports @FOS]

The Savannah Bananas sold out Tennessee's 101,000-seat Neyland Stadium for a game.

(Via @YellowTuxJesse)

[Mr Richard Clarke @MrRichardClarke]

This is marvellous

[Mr Richard Clarke @MrRichardClarke]

Fascinating to see the reaction to this interview.

General fans been critical, mostly on the optics
Mansfield fans have supported/defended them

Because they argue, these two have worked hard, grown the club organically over long term & given Stags' fans something to be proud of

[SportsContentStrategy podcast, consultancy @SportsContentSt]

Now then...

#SMsports #digisport

https://t.co/anR7lXXAPH

[Leighton Town FC @LeightonTownFC]

74’ BJ ON VALENTINES DAY! 😍

🔵 𝙈𝙖𝙧𝙡𝙤𝙬 1️⃣ - 4️⃣ 𝙇𝙚𝙞𝙜𝙝𝙩𝙤𝙣 🔴

[SportsContentStrategy podcast, consultancy @SportsContentSt]

For all those content strategists who believe the data tells you everything

“Not everything that can be counted counts, and not everything that counts can be counted.”

https://t.co/eFm9A7dCq6

[SportsContentStrategy podcast, consultancy @SportsContentSt]

A little refresh for 2026.
#SportsMarketing #Digisport

[SportsContentStrategy podcast, consultancy @SportsContentSt]

When your choice of YouTube thumbnail undermines the point of your video

[Mr Richard Clarke @MrRichardClarke]

Well chosen and executed by Matchroom.

Was surprised it has not been done before. Then again, in the U.K. at least, boxing is one of the few sports where fans are content for their stars to earn obscene amounts.

It is a negative elsewhere

[SportsContentStrategy podcast, consultancy @SportsContentSt]

The Deer Hunter was the first beneficiary of a concerted Oscar campaign.

It seems that football has caught up

[Neal 🇦🇺 @NealGardner_]

Ok, here goes…

I was recently approached by a PR agency to run a PAID campaign in favour of Dembele’s Ballon d’Or run.

I don’t know who’s funding this, but I think it’s absolutely ridiculous and I had to raise awareness.