Sports Marketing Machine

We help you improve your marketing and SELL MORE TICKETS to your sporting events.

#sportsbiz #sportsmarketing #sellmoretickets #selloutgames

[Sports Marketing Machine @SportsMMachine]

What do Chili’s mozzarella sticks and your sports venue have in common? A LOT! 
I dive into how Chili’s fans are creating buzz and boosting sales with their own videos—& how sports teams can drive similar engagement with visually shareable moments.
Listen in: LINK IN THE BIO

[Sports Marketing Machine @SportsMMachine]

🎉 10,000 Downloads! 🎉
This podcast exists to give sports marketers, ticket sales pros, and future leaders practical, results-driven insights. Huge thanks to everyone who’s tuned in! Here’s to 10K more! 🎧

#SportsMarketing #Podcast #FanEngagement #ThankYou #TicketSales

[Sports Marketing Machine @SportsMMachine]

🎙️ Boosting Ticket Sales Through Innovative Fan Engagement Strategies
Tom Bridger from WIT Contests, and I explored how teams can use digital activations to drive ticket sales and engage their fanbase in meaningful ways. 🎟️

APPLE: https://t.co/wVhhJU0YOi

[Sports Marketing Machine @SportsMMachine]

On my latest podcast, I had the pleasure of chatting with Tom Bridger from WIT Contests, where we talked about how gamification and digital engagement are shaping the future of sports. 
Listen into the conversation: LINK to PODCAST in BIO

[Sports Marketing Machine @SportsMMachine]

🎧 New episode! Want to increase ticket usage for FSEs?
I cover 3 key strategies:
1️⃣ Proactive reminders & seat visits
2️⃣ Exclusive events & behind-the-scenes access
3️⃣ Personalized perks & rewards

💡 Personalization & exclusivity drive fan engagement!

Listen now 🔗 LINK IN BIO

[Sports Marketing Machine @SportsMMachine]

Ep. 86 - Maria Valentyn from the Beloit Sky Carp shares how some of the best ideas for ERAs Night came from interns and other staff members. A great lesson for marketing directors is that you don't always have to have ideas. 

Listen in: 
Apple - https://t.co/Z4jimczEah

[Sports Marketing Machine @SportsMMachine]

Episode 86 - Promotions That Work: ERAs Night - Taylor Swift Giveaway Night

Maria Valentyn from the Beloit Sky Carp shares all the details of their uber-successful promotional nights.

Listen in:
Apple - https://t.co/Z4jimczEah
Spotify - https://t.co/uGTcZrXgFK

[Sports Marketing Machine @SportsMMachine]

Ep. 84 - Steve Robinson (original CMO at Chick-fil-A) shares how they used focused groups to improve the experience inside of their restaurants. This a great lesson for sports teams - ask your fans for feedback. 
Listen in the full episode:
Apple: https://t.co/dajjvLqLyZ

[Sports Marketing Machine @SportsMMachine]

Episode 84 - Improving the Fan Experience the Chick-fil-A Restaurants Way with Steve Robinson.
Steve shares how they gain tremendous insight from OUTSIDE of their industry to improve their experience. 

Listen in: 
Apple: https://t.co/dajjvLqLyZ
Spotify: https://t.co/79Vr7pclWU

[Sports Marketing Machine @SportsMMachine]

In episode 84 of the podcast: Improving the Fan Experience the Chick-fil-A Way with Steve Robinson
I chatted with Steve Robinson, the original CMO at Chick-fil-A about building an experience that creates raving fans. 

Listen in : 
Apple: https://t.co/dajjvLqLyZ

[Sports Marketing Machine @SportsMMachine]

Episode 84: Improving the Fan Experience the Chick-fil-A Way with Steve Robinson

I had the pleasure of sitting down with Steve Robinson, the former CMO at Chick-fil-A. We discuss the process they used to craft an unforgettable experience.   

Listen in: LINK IN THE BIO

[Sports Marketing Machine @SportsMMachine]

Episode 83 * Promotions That Work: Bluey Night *
Amanda Rich from the Lansing Lugnuts shares "what's next" for the Lugnuts after the success of their Bluey Night. 

Take a listen -
Apple: https://t.co/eGdLqzgiUh
Spotify: https://t.co/REC0inNtzQ

[Sports Marketing Machine @SportsMMachine]

The Lansing Lugnuts hosted Bluey Night & significantly increased their Sunday attendance. 
Amanda Rich shares their advertising strategy for the fun event
Ep. 83 * Promotions That Work: Bluey Night *

Take a listen -
Apple: https://t.co/eGdLqzgiUh
Spotify: https://t.co/REC0inNtzQ

[Sports Marketing Machine @SportsMMachine]

Episode 83 * Promotions That Work: Bluey Night *
Following the success of Bluey Night, Amanda Rich shares what she would do differently for next year's event & how it will improve the fan experience. 
Take a listen -
Apple: https://t.co/eGdLqzgiUh
Spotify: https://t.co/REC0inNtzQ

[Sports Marketing Machine @SportsMMachine]

Ep. 83 on the podcast
* Promotions That Work: Bluey Night *
Amanda Rich from the Lansing Lugnuts shares how the immediate interest in the event drove $2100 in ticket sales in just a few hours. 
Take a listen -
Apple: https://t.co/eGdLqzgiUh
Spotify: https://t.co/REC0inNtzQ

[Sports Marketing Machine @SportsMMachine]

Ep. 83 - Promotions That Work: Bluey Night
Amanda Rich (Lansing Lugnuts) & I chat about their Bluey Night. We cover planning, advertising for it, day-of details, & so much more

Take a listen - 
Apple: https://t.co/eGdLqzgiUh
Spotify: https://t.co/REC0inNtzQ

[Sports Marketing Machine @SportsMMachine]

Episode 81 - Courtney Rice from WolfCycle and I discuss how AI continues to evolve and how it impacts sports teams. 

Listen in: 
Spotify - https://t.co/2gxOisJT1S
Apple - https://t.co/yIZlJe6To3

[Sports Marketing Machine @SportsMMachine]

Episode 81 - Courtney Rice from WolfCycle explains how WolfCycle AI helps accelerate your sales outreach using AI. 

Listen in: 
Spotify - https://t.co/2gxOisJT1S

Apple - https://t.co/yIZlJe6To3

[Sports Marketing Machine @SportsMMachine]

Episode 81 of the podcast 🎙 I sit down with Courtney Rice from WolfCycle AI.

We discuss how WolfCycle AI helps teams with sales outreach using virtual assistants. Before the VAs are off and running, they talk strategy

Listen in: LINK IN BIO

[Sports Marketing Machine @SportsMMachine]

🏟️📊 First-party vs. Third-party data: What's the game-changer for sports teams?
I dig into the differences between the two & how sports teams can use BOTH to improve their marketing &create personalized messaging for fans
Tune into episode 80 of the podcast: LINK IN BIO