Kenzie Malasek

Sports Enthusiast & @TCU student majoring in Strategic Communication || Follow to find out more #TCUSM

[Kenzie Malasek @SportsWithKenz]

In terms of @TCUFootball’s future, some of the candidates being considered are:

Deion Sanders
Matt Campbell
Billy Napier
Sonny Dykes
Tony Elliott

Who do you think will be the future of TCU, #tcusm?

#sports #collegefootball #TCU #headcoach #TCUFootball

@Road14Runner @GuyGolan

[Kenzie Malasek @SportsWithKenz]

#TCUSM I planned this post even before @TCUFootball had our own coach leave which makes this an even hotter topic in our community. In both the @NFL and @NCAAFootball there are tons of coaching changes. Social Media is key for teams in how these changes are broadcasted! #coach

[Kenzie Malasek @SportsWithKenz]

#TCUSM I planned this post even before @TCUFootball had our own coach leave which makes this an even hotter topic in our community. In both the @NFL and @NCAAFootball there are tons of coaching changes. Social Media is key for teams in how these changes are broadcasted! #coach

[Kenzie Malasek @SportsWithKenz]

Thank you @todmeisner for speaking to our #TCUSM class today! It is so exciting to hear about the strategy of campaigns we have all seen and are familiar with, especially when it is sports-related. @GuyGolan @Road14Runner Can't wait to follow all of your future @aflac content!

[Kenzie Malasek @SportsWithKenz]

Heard of @aflac? Of course you have🦆... Today in #TCUSM we are hearing from @todmeisner about strategies Aflac uses on campaigns like College Football and their future March madness campaign in 2022. Love when class content overlaps with my #sports personal brand #socialmedia

[Kenzie Malasek @SportsWithKenz]

Heard of @aflac? Of course you have🦆... Today in #TCUSM we are hearing from @todmeisner about strategies Aflac uses on campaigns like College Football and their future March madness campaign in 2022. Love when class content overlaps with my #sports personal brand #socialmedia

[Kenzie Malasek @SportsWithKenz]

@Britopian Come ready with questions! Even if you don’t end up getting to them all, it helps with staying organized and takes away any awkward silence you may encounter. #TCUSM #InterviewPrep #Interview

[Kenzie Malasek @SportsWithKenz]

@kfreberg Who is your favorite influencer on social media? What do they do that makes them the ideal social media influencer? #tcusm #influencer #socialmedia

[Kenzie Malasek @SportsWithKenz]

The Urban Meyer scandal has raised a lot of unrest for his future with the @Jaguars. They have a crisis on their hands with many questions to be answered:
☆ Can the team trust him?
☆ Will he leave?
☆ Will they fire him?

#TCUSM #UrbanMeyer #NFL #Jaguars @GuyGolan @Road14Runner

[Barstool Sports @barstoolsports]

Uh-Oh Urban: 85 Percent of Power Five Athletic Directors Said They Would Not Consider Hiring Urban Meyer https://t.co/g0noEGZM42

[Kenzie Malasek @SportsWithKenz]

@Facebook @instagram ... I feel a bit unsure about the direction your platforms are moving. It's common knowledge that consumer needs should always come first but doesn't seem to be the case with intentions of switching IG to a video platform. #TCUSM #instagramdown #SafetyFirst

[Kenzie Malasek @SportsWithKenz]

Don't sleep on @Instagram insights! Just read this great blog post by @HubSpot that gives a step-by-step on how to use them and what they mean. Look out for a post from me on IG soon breaking this down! #TCUSM #Instagram #Insights @GuyGolan @Road14Runner
https://t.co/fgyZj60p9A

[Kenzie Malasek @SportsWithKenz]

Another thing to note… it’s times like this that scheduled content fails. It is important to have flexibility and use multiple platforms to distribute info. Content calendars are great for planning but social media is a 24/7 job #TCUSM #SocialMediaDown @GuyGolan @Road14Runner

[Kenzie Malasek @SportsWithKenz]

People’s are turned upside down with Instagram, Facebook, and WhatsApp down. Feeds are stuck on the last post they viewed causing users to turn to competitors like Twitter and TikTok that are still active. Pressure is on IT to fix the issue #TCUSM #instagramdisabled #socialmedia

[Kenzie Malasek @SportsWithKenz]

@AnchorSport published this article last year that breaks down social media in the field of sports and lists content marketing tactics that can help teams build their brand one post at a time #TCUSM #SMsports #sports #marketing @GuyGolan @Road14Runner
https://t.co/Wco5XlBH1t

[Kenzie Malasek @SportsWithKenz]

Who has seen this sweatshirt before now? This @WNBA swag circulated social media being worn by @NBA athletes, celebrities, and influencers drawing National attention to to women’s basketball league in a spin on viral advertising #TCUSM #WNBA #OrangeHoodie @GuyGolan @Road14Runner

[Kenzie Malasek @SportsWithKenz]

In social media, influencer marketing is the way to go! @hootsuite breaks each type down:
Nano ➡️ Micro ➡️ Macro ➡️ Mega… This article gives great insight on how brands should utilize influencers #TCUSM #influencer #socialmedia @guygolan @Road14Runner https://t.co/RupVadtPEw

[Kenzie Malasek @SportsWithKenz]

An Mintel analysis of Gen Z consumers brought up the point that many of them think of themselves as influencers. Brands need to take advantage of the opportunity and connect with their content! ENGAGE IN COMMENTS & reshare content #TCUSM #GenZ #socialmedia @GuyGolan @Road14Runner

[Kenzie Malasek @SportsWithKenz]

This article by @FOS opened my eyes about the differentiation in social media presence of professional sports. Baseball players, teams, and organizations are now learning all that social media can offer. #TCUSM #sports #marketing @GuyGolan @Road14Runner
https://t.co/ge88AfLkKS

[Kenzie Malasek @SportsWithKenz]

#GetYourVegetables @TCU
Amy just gave us all an amazing tip: Give your audience lots of fun content "junk food" but don't forget to "get your vegetables" and share the important content too. #TCUSM #socialmedia #sports #marketing #creative #TCU #GoFrogs @GuyGolan @Road14Runner

[Kenzie Malasek @SportsWithKenz]

#LIVE In today's class we have a guest speaker, Amy Peterson, who manages the @TCU social media accounts. What an amazing opportunity to see how one of our favorite brands, #biased, strategizes and creates content for us to enjoy! #TCUSM #socialmedia #sports #marketing #creative

[Kenzie Malasek @SportsWithKenz]

This week in my social media class we had the opportunity to work with other students in the class to create content for ⁦@TCUSchieffer⁩ and this is what we came up with! Check out our reel over on Instagram #TCUSM #TCU #TCUSchieffer #SocialMedia https://t.co/NHTHDILW28

[Kenzie Malasek @SportsWithKenz]

Who knew branding in sports means just as much as personal brands. This article by @athletitic taught me:
1) NO Brand = NO Fans.
2) Sponsors look for people who know who they are.
3) Consistency is key.
#TCUSM #sportsmarketing #branding #sportsbranding
https://t.co/y63CVxZzib