Retail
Retailers from 7-11 to Gamestop will use NFTs to incentivize IRL transactions, leveraging creators to drive traffic to storefronts.
For example, Yeezy NFTs that airdrop with purchases from Gap stores, or NFTs that unlock exclusive features for Tesla vehicles.
Project roadmaps be like:
1. You buy our $300 jpeg
2. You make it your pfp
3. You stake it so you can’t sell it
4. We give you some imaginary money we invented
5. You pay us $70 for a hoodie with a picture of the jpeg you bought from us
6. You shill us all over the internet
.@SpotlightLDNFT is hiring a Marketing and Social Manager at Spotlight
💼Marketing📍Contract ⏰ London
Spotlight is the next generation consumer loyalty platform with its unique and disruptive business model.
#hiring#Jobs#Marketing#socialmedia#Web3
https://t.co/GhrVgRHtUT
Having a standardized, public proof of diplomas, degrees, skills and achievements on-chain means that anyone can verify their legitimacy.
The same is true for all other kinds of certificates.
https://t.co/KQnEq0gEkU
Similarly, concert tickets and other event passes are also well suited to be represented by NFTs.
There's a finite number of them, and access to the event requires proof.
NFTs can eliminate the problem of forgery and make it easy to verify authenticity and ownership.
nft 1.0 is dead - the time where simple pfp pictures with x10 potential is long gone.
the nascent nft industry is evolving into its next form:
nft 2.0 and this is what it means:
loyalty
access
identity
certainty
belonging
tangibility
engagement
achievement
lets dive👇
#NTFS next stop? Loyalty programs
Take @Heineken e.g. You have no direct contact with your end user as you mainly sell to middlemen. You know the end users through research. You know what they want and reach them through (mass)marketing (and also people who don't drink beer)
Retail
Retailers from 7-11 to Gamestop will use NFTs to incentivize IRL transactions, leveraging creators to drive traffic to storefronts.
For example, Yeezy NFTs that airdrop with purchases from Gap stores, or NFTs that unlock exclusive features for Tesla vehicles.
Loyalty Exchanges
As brands and creators seek to reinforce loyalty, community behavior will be rewarded with NFTs. Did the member contribute content? NFT. Complete surveys? NFT. Make a purchase? NFT.
Tokens are more liquid and bragworthy than traditional discount codes.
Web3 will prevail when its usability volume subdue its trading volume, think about how many people trade forex in comparison to people who use $$ for their daily life services. We are not there yet. It's a technological barrier.
Starbucks just announced they are adding NFTs to their loyalty program
With 26 million members on their loyalty program already, Starbucks could create one America's most used crypto wallets
Starbucks could move from being just a coffee company to a crypto company ;)