Eric Wendt

Sales Content Strategist @SproutSocial #TeamSprout

[Eric Wendt @SproutEricWendt]

“What works today may not work tomorrow.” Never truer than on social. As social channels continue to evolve, how do you make sure you’re using them to their fullest potential? #SproutSessions

[Eric Wendt @SproutEricWendt]

Responsiveness is king! How do you make sure you get back to social users quickly? #SproutSessions

[Eric Wendt @SproutEricWendt]

@CazBevan Personality is key. Less canned responses and jargon, more treating people like people.

[Eric Wendt @SproutEricWendt]

People like people, not corporate robots. Open, real and authentic is the way to succeed on social. How do you demonstrate your authenticity to your audience? #SproutSessions

[Eric Wendt @SproutEricWendt]

Watching a brand try to be “cool” or “hip” is like nails on a chalkboard to me. How do you recommend pulling off pop culture references without looking like you’re trying too hard? #SproutSessions

[Eric Wendt @SproutEricWendt]

How do you turn negatives into positives on social media? What’s your recipe for turning an angry Tweeter into a brand advocate? #SproutSessions

[Eric Wendt @SproutEricWendt]

It looks like all brands should take a page out of Lenexa’s government handbook. Target. Personalize. Take concerns seriously. Be accountable. Repeat. #SproutSessions

[Eric Wendt @SproutEricWendt]

Does anyone prefer reaching out to an organization by phone anymore? Seems like social, chat and email are now the de facto communication channels for customer service. #SproutSessions

[Eric Wendt @SproutEricWendt]

Welcome, one and all! Happy to be part of #SproutSessions today. https://t.co/sIi5JKu6go

[Eric Wendt @SproutEricWendt]

Happy to be joining the live chats for #SproutSessions this year! Come hang out from 10am-10:25am to share takeaways and chat all things social with @Kwagg and I. See you there!

[Eric Wendt @SproutEricWendt]

Thanks for hanging out, ya'll. Your GIF game is strong and there are clearly some damn fine marketers here. #SproutChat

[Eric Wendt @SproutEricWendt]

A6: When the ask could jeopardize a customer relationship, when a customer hasn’t been using your product or service long enough to see results, or when the story isn’t compelling. Otherwise, I’m of the case-study-all-day school of thought. #SproutChat

[Eric Wendt @SproutEricWendt]

A5: Case studies are featured on websites and used by sales teams, but they’re worth showing off to the wider world. Push them on social and encourage employees to share them on their own networks. *cough Bambu cough* Sharing is caring. https://t.co/BaPjcaRsIg #SproutChat

[Eric Wendt @SproutEricWendt]

@HilaNir Especially hard to cut out things that you think are great but don't necessarily support the overarching story you're trying to tell. #SproutChat

[Eric Wendt @SproutEricWendt]

A4: It’s what comes after the writing that’s hard. You need approval from customers, their bosses, their legal departments, etc. It’s difficult to keep things moving. Be ready to reach out often and make plenty of copy changes. Case studies aren’t built in a day. #SproutChat

[Eric Wendt @SproutEricWendt]

@RachaelSamuels Tuff stuff. It can be hard to cut, but at the end of the day, you don't want to lose your audience. I'd lean toward a lower word count. If you find yourself writing thousands of words, it may be time to split that bad boy up into multiple case studies. #SproutChat

[Eric Wendt @SproutEricWendt]

A3 (2): Don’t just list bullet points—tell a story. Keep your copy clean, snappy and spare. I get a kick out of this one: https://t.co/8cb6klvxj3
#SproutChat

[Eric Wendt @SproutEricWendt]

A3 (1): Case studies aren’t art, but can be written artfully. Zero in on problems solved and positive results, but aim for something you’d read regardless. #SproutChat

[Eric Wendt @SproutEricWendt]

@ckyli @SproutSocial At the end of the day, your job is to make them look good, too. Always nice to give them time to prepare. #SproutChat

[Eric Wendt @SproutEricWendt]

@HilaNir Big time. Also nothing worse than getting a question the interviewer could find an answer to themselves. #SproutChat