@abh1shh what course of action in your opinion would repay this content debt?
and for newly funded comps, focussing extensively on product what would be your suggestion to get started on content?
@jappleby Spotify is already globally recognized . They wanted to get user attention and show they have been around for 20 years.
The icon does exactly what it is supposed to do.
The reason Swatch x Moonwatch worked is that Omega is not a highly exclusive brand. And the reason we see early hate toward Swatch x AP is that AP is super exclusive.
A watch guy would be happier wearing a Casio than wearing an affordable Royal Oak, because it makes him feel poor.
"A poor man's Royal Oak" doesn't sound too good.
@chalaska completely agree. i think an extended collaboration with a client allows a designer to grow into the company, understand the way they do things and then provide a solution that works best, without disrupting their workflows.
@shantanukmr i worked for a cafe this jan and the owner told me the designs should make people reach into their phones and grab a bite.
i think this is what he meant.