SQWAD 🏟📱

Purveyors of 1-1 digital experiences that drive sponsor & brand ROI. Seen & engaged with by fans in stadiums across the globe.

[SQWAD 🏟📱 @SqwadFan]

SQWAD is now live in @Tagboard's App Marketplace.
Launch sponsor-branded fan games to your stadium screen or broadcast in minutes.

No engineering. No app download.

18 activations. One playlist drag. Done.

https://t.co/W0LJEsmeRR

[SQWAD 🏟📱 @SqwadFan]

SQWAD Sports Sponsorship Activation Tip #1

Design for the drunk fan, not the marketer.

If it takes more than 5 seconds to understand, you’ve already lost them. Live environments are chaotic. Simplicity wins.

[SQWAD 🏟📱 @SqwadFan]

🎙️ When the game goes into OT, brands get free airtime — but few know how to sell it.

In this week’s The Inches 🎧, Nick & Rich break down how to turn extra innings & overtime into new sponsorship revenue.

https://t.co/qwhJtIPJAx

[SQWAD 🏟📱 @SqwadFan]

Brands are using AI to measure your sponsorship performance.

Not impressions. Not vibes.

Results.

New Inches Podcast episode drops what we’re seeing—and what you need to do about it.

🎧 Listen in: https://t.co/1EPustJqDl

[SQWAD 🏟📱 @SqwadFan]

Selling sponsorships when you're not the biggest name in town?

It's tough—but not impossible.

This week’s pod: how underdog teams can win brand deals with story, specificity & creativity.

🎧 Listen: https://t.co/Vegq0nXDyv

[SQWAD 🏟📱 @SqwadFan]

🎯 Fans aren’t targets. They’re the compass.
The best sponsorships aren’t the loudest—they’re the ones that listen.

Here’s how to build activations that feel personal, not promotional:

https://t.co/vDBzONtF9n

[SQWAD 🏟📱 @SqwadFan]

🚨Your sport doesn’t need ESPN to sell big-time sponsorships.

Roller derby, pickleball, cornhole—these niche, local sports have one thing big leagues don’t:

Hyper-loyal, tight-knit communities.

We just dropped an episode breaking it all down. 🎙️👇
🔗 https://t.co/jLq7MUm1a7

[SQWAD 🏟📱 @SqwadFan]

🚨 New Club Partnership 🚨

We’re teaming up with @BrooklynFC to power digital matchday activations that bring fans closer to the action — and deliver sponsor ROI.

Welcome to the squad 👊
🔗 Read the release: https://t.co/nkRtiDYMvC

[SQWAD 🏟📱 @SqwadFan]

Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them.

In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark.

https://t.co/KaJIKLRFG3

[SQWAD 🏟📱 @SqwadFan]

If you are in sales, you've been met with this objection.

"I don't have the budget".

We dive into how to work through this objection with your prospects, and how you can set up your sales meetings to make it less likely to come up.

https://t.co/zhda9n6ZST

[SQWAD 🏟📱 @SqwadFan]

Gone are the days when a simple logo slap was enough. Today, sponsors expect real fan engagement.

In this episode of The Inches Podcast, we break down the 3 questions you must ask to guarantee your activations drive value for both team & sponsors.

https://t.co/xxnw4liebc

[SQWAD 🏟📱 @SqwadFan]

2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry.

Check out our 5 Sponsorship New Year's Resolutions for 2025.

https://t.co/yIpdrCy3Nc

[SQWAD 🏟📱 @SqwadFan]

It's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025.

Check out the 5 New Year's resolutions that our CEO Nick has for the sponsorship industry on this week's episode of The Inches Podcast.

https://t.co/4fpFogagge

[SQWAD 🏟📱 @SqwadFan]

What does 2025 have in store for sports sponsorships?

Check out our CEO's 2025 predictions for the sports sponsorship industry and how you can take advantage as a team or brand in the coming year.

https://t.co/HhrJO0yWtf

[SQWAD 🏟📱 @SqwadFan]

It’s that time of year again—our favorite episode to record! 🙌

We explore 5 game-changing predictions for the sponsorship industry in 2025.

From emerging trends to actionable strategies, we’re breaking down how YOU can stay ahead in the new year.

https://t.co/1HhOsdviDR

[SQWAD 🏟📱 @SqwadFan]

We all have those trusted, off-the-shelf activations. But is it enough to just pull them off the shelf and sell them as-is?

We dive into how to creatively customize your go-to activations to deliver more value to your sponsors and prospects.

https://t.co/aXHek2Wi2x

[SQWAD 🏟📱 @SqwadFan]

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner.

In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting.

https://t.co/ogJ3rd0Dsz

[SQWAD 🏟📱 @SqwadFan]

In any advertising, results take time. Especially when the buying cycle is long for a sponsor.

So how can we manage our sponsor's expectations when they grow impatient for results?

We dive in on this episode of The Inches podcast.

https://t.co/ihHf271xqn

[SQWAD 🏟📱 @SqwadFan]

What's the worst thing you can be as a sponsor of a sports team or event?

J.A.S.

Just Another Sign.

Our CEO, Nick Lawson, dives in more below on the risks of being J.A.S. and how your brand or team can combat this.

https://t.co/Q2fb77VT0P

[SQWAD 🏟📱 @SqwadFan]

Holidays have become a staple in sports.

But how can we build them into our sponsorship packages to bring value?

In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.

https://t.co/9XiRQipeDq