Startle

Your brand, amplified. Startle create and manage strategic audio-visual experiences to make retail and hospitality brands unforgettable.

[Startle @Startle_io]

We're pleased to share that Startle has been awarded the Guaranteed Irish mark.

The Guaranteed Irish mark is awarded to businesses that demonstrate a real and sustained commitment to Ireland.

Read more on our blog 🇮🇪: https://t.co/Vd92fpM9gb

[Startle @Startle_io]

With 2 weeks until the World Cup starts, we're here to tell you how to turn football screenings into unforgettable fan experiences this tournament season.

https://t.co/tADPknwm7T

[Startle @Startle_io]

Letting store teams control music may seem harmless, but it risks inconsistency, brand dilution, and operational issues. Multi-site brands need a smarter approach.

Magnus, our Head of Music Development, tells us all about it.

https://t.co/N5uBYsqCqy

[Startle @Startle_io]

Discover how background music for business influences customer behaviour, dwell time, and sales in retail and hospitality, backed by real research.

https://t.co/NDjOp7TYM6

[Startle @Startle_io]

Your playlist could be costing you sales.

Music doesn’t just fill silence - it shapes behaviour, mood, and how long people stay.

At Startle, we have a 5-step strategy to help retail & hospitality brands turn background music into a real growth driver.

https://t.co/zpwlNhgYCV

[Startle @Startle_io]

Inspired by her new album Ambiguous Desire, this playlist blends her latest work, back catalogue, and artists with a similar tone and texture.
Thank you to @pias_global for inviting our Head of Music Development to Arlo's exclusive album listening party.
https://t.co/aWPAuQvk4W

[Startle @Startle_io]

We’re introducing Featured Playlists - a new way to bring artist-led curation into retail and hospitality spaces.

Launching with: The Sound of: Arlo Parks 🎧

[Startle @Startle_io]

The new and improved Studio is here 🚨

Our latest release of Studio platform update introduces a redesigned interface, enhanced usability and speed, and new features that give users greater control across music, signage, and scheduling.

https://t.co/cOkq5K40nC

[Startle @Startle_io]

In retail stores, restaurants, bars, and gyms, the tempo of your music can shape everything from dwell time to purchase behaviour.

Let's take a deep dive into BPM and why it matters for retail and hospitality brands.

https://t.co/2jtGRcXEth

[Startle @Startle_io]

In recent years, lo-fi music has become one of the most recognisable sounds on the internet.

But what is lo-fi music is, and why it’s so popular for studying and relaxing?

https://t.co/id7WQzORjI

[Startle @Startle_io]

Today is World Sleep Day 💤

We have put over 140 smartphone alarms to the test to see which ones are the best (and worst) to wake up to for your mind and body.

If you’re one of the billions of people who own an iPhone or Samsung handset, take note.

https://t.co/EC9gXd6WJY

[Startle @Startle_io]

Whether you're a budding producer, an independent artist, or someone who just loves great sounding music, you’ve probably heard the terms mixing and mastering thrown around. But what do they actually mean - and why are they so important?

https://t.co/ageO88g3Gm

[Startle @Startle_io]

We spoke to Magnus, our Head of Music Development, about how brands translate identity into sound, why inconsistency quietly damages perception, and why music needs structure as much as creativity.

Read the interview 🎶👇🏻

https://t.co/fvwCOhlpEi

[Startle @Startle_io]

At Startle, we’re fascinated by how music connects with people - and how data can uncover the patterns behind those emotional connections. So, we analysed 49 years of BRIT Awards history to identify what really makes a Song of the Year winner.

https://t.co/RtaDSzKXe9

[Startle @Startle_io]

We are so proud to provide schuh with carefully curated background music and eyecatching digital signage.

Find out more about our long-standing relationship with them 👟🎶 > https://t.co/2OiDCtTdGO

[Startle @Startle_io]

That’s why we’re strengthening our partnership with @GigRealm - to help operators not just book live entertainment, but actively promote it in-venue, effortlessly and automatically.

Find out more below 👇🏻🎶

https://t.co/3qpmdqnOct

[Startle @Startle_io]

Live entertainment has always been one of the most powerful tools pubs and bars have to drive footfall.

But there’s a common challenge operators face - booking great entertainment is only half the battle. If customers don’t know it’s happening, the opportunity is lost.

[Startle @Startle_io]

Let’s look at how GAA sports came to be and the impact they’ve had on Irish history and today’s communities.

https://t.co/Q8zjlDB4QK

[Startle @Startle_io]

Our brains are constantly pulled in a hundred directions: notifications, news, conversations, work deadlines, and more.
Let’s dive into what green noise is, how it works, and why it might be the perfect tool to help you stay calm and focused.
https://t.co/xkX6Zm5WIO

[Startle @Startle_io]

Every month, Magnus, our Head of Music Development, pulls together his favourite tracks released that month.

Check out his top 5 picks for January 2026👇🏻

https://t.co/Be9mFZqkWV