on natural v/s synthetic ingredients in perfumes
tl;dr the right way to phrase the question is clean v/s unclean perfumes and only buying clean stuff
be wary of brands trying to sell you "clean" & "natural" stuff for ₹1000 or less -- it's highly likely it's neither :)
it's not really a natural v/s synthetic debate and a bit more nuanced than that.
the oil for most of the notes in your average "designer" fragrance (₹5K or above) is full of synthetic notes that are made in labs, as opposed to extracted from actual natural ingredients.
AND THEY ARE PERFECTLY SAFE.
IFRA regulates this.
issue is that cheap dupes not only have unsafe ingredients like phthalates (DEP) but they're also diluted down and mixed with fixatives that are harmful.
for example, if you're buying a 100 ml perfume that costs ₹500-700, what really is the cost of the liquid inside that fancy looking bottle after removing tax, marketing cost, shipping, etc. barely ₹100-200, possible lesser.
even if the brand is using IFRA approved oils, they're likely diluting the oil down and using unsafe ingredients to make the perfume last.
just ask yourself, how could the brand possibly sell you "natural" perfumes?
we @StayParfums work with the best & biggest fragrance ingredients suppliers in the world (same ones that supply to the designer & luxury brands), use absolute no phthalates or unsafe ingredients and are fully IFRA and FDA compliant.
and we charge a premium for it.
₹1499 for 100 ml puts us at DOUBLE the price point of your big mainstream D2C brands but we've had an uncompromising attitude towards quality from day 0.
clean fragrances don't necessarily need to be natural since perfumery is a scientific art that has evolved (and benefited) from science, just like skincare.
H2O will remain H2O regardless of how you get it -- in a lab or from the sea. it's only the presence of pollutants that makes it unclean.
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