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[Nikunj Taneja @nikunjtaneja_]

on natural v/s synthetic ingredients in perfumes

tl;dr the right way to phrase the question is clean v/s unclean perfumes and only buying clean stuff

be wary of brands trying to sell you "clean" & "natural" stuff for ₹1000 or less -- it's highly likely it's neither :)

[Nikunj Taneja @nikunjtaneja_]

it's not really a natural v/s synthetic debate and a bit more nuanced than that.

the oil for most of the notes in your average "designer" fragrance (₹5K or above) is full of synthetic notes that are made in labs, as opposed to extracted from actual natural ingredients.

AND THEY ARE PERFECTLY SAFE.

IFRA regulates this.

issue is that cheap dupes not only have unsafe ingredients like phthalates (DEP) but they're also diluted down and mixed with fixatives that are harmful.

for example, if you're buying a 100 ml perfume that costs ₹500-700, what really is the cost of the liquid inside that fancy looking bottle after removing tax, marketing cost, shipping, etc. barely ₹100-200, possible lesser.

even if the brand is using IFRA approved oils, they're likely diluting the oil down and using unsafe ingredients to make the perfume last.

just ask yourself, how could the brand possibly sell you "natural" perfumes?

we @StayParfums work with the best & biggest fragrance ingredients suppliers in the world (same ones that supply to the designer & luxury brands), use absolute no phthalates or unsafe ingredients and are fully IFRA and FDA compliant.

and we charge a premium for it.

₹1499 for 100 ml puts us at DOUBLE the price point of your big mainstream D2C brands but we've had an uncompromising attitude towards quality from day 0.

clean fragrances don't necessarily need to be natural since perfumery is a scientific art that has evolved (and benefited) from science, just like skincare.

H2O will remain H2O regardless of how you get it -- in a lab or from the sea. it's only the presence of pollutants that makes it unclean.

[Stay @StayParfums]

Creators! Creators! Creators!

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[Nikunj Taneja @nikunjtaneja_]

i'm starting a ugc program at @StayParfums

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[Stay @StayParfums]

@shantanugoel Yay! You're a brother who'll leave a lasting impression, just like our scents. 🫶

[Stay @StayParfums]

ya folks, my internship's ending and @nikunjtaneja_ is ofc finding it hard to replace me (obv!) 😭

jokes aside, Stay is a great place to work at. take your shot!

[Nikunj Taneja @nikunjtaneja_]

Hiring a Pro Doomscroller @StayPerfumes.

Salary: ₹5k/month, can renegotiate this after 1 month in the job.

Scope of Work:
- Schedule IG posts acc to the content calendar.
- Engage with IG community.
- Post stories, do QnA, etc.

Reply with proof of work. No DMs.

[Stay @StayParfums]

@nikunjtaneja_ @Naina_2728 hi @Naina_2728 admin here, thank you. you’ve saved me from getting fired, collab w/ you was my idea. 💡

[Stay @StayParfums]

you don’t wanna miss out on this deal folks 🚨

[Nikunj Taneja @nikunjtaneja_]

chat, @Naina_2728 has spoken. I’ll just let you read her own words. 🤍

have you tried the @StayPerfumes Discovery Set yet?

₹449 only till midnight today!

[Stay @StayParfums]

Stay Bold does have a nice ring to it! @oneandonlyrk let’s do it 🚀

[Nikunj Taneja @nikunjtaneja_]

bold offer for the bold guy @oneandonlyrk

let’s develop the signature scent for the sexy Indian man and call it Stay Bold

we’ll do the r&d and product dev for this @StayPerfumes

i carry all the risk here, it’s an EV+ bet for you

a bold offer you can’t possibly refuse!

[Stay @StayParfums]

@nikunjtaneja_ @oneandonlyrk Stay Bold does have a nice ring to it! @oneandonlyrk let’s do it 🚀

[Stay @StayParfums]

@nikunjtaneja_ they said, "don't pick a job, pick a boss."

i should have listened 😭

[Stay @StayParfums]

if this guy keeps distributing free bottles like this, how am i gonna get paid at the end of the month? 😭

[Nikunj Taneja @nikunjtaneja_]

@RohanPaliwal7 for every > 2.5x ROAS creative, one 100mL @StayPerfumes bottle of your choice 🤝

[Stay @StayParfums]

@RohanPaliwal7 @nikunjtaneja_ you're gonna be smelling very delicious with those Kulfi notes in Stay Irresistible, Rohan! 😋

[Stay @StayParfums]

We aim to please. 🤍

[Kaustubh Kale @KaustubhKale]

@StayPerfumes It's wonderful! Loved it

[Stay @StayParfums]

Have you tried Stay By The Ocean yet? ☀️🌊

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[Nikunj Taneja @nikunjtaneja_]

Real reactions. Honest reviews. Stay By The Ocean has got itself an audience this summer! ☀️🌊

[Stay @StayParfums]

@nikunjtaneja_ @reemaabajaj @arjuns__ @kunksed 🇮🇳 🚀 🌍

[Stay @StayParfums]

@themilkcake_ @nikunjtaneja_ @BagoriyaShruti Thanks Shikha! Stay in touch. 😉

[Stay @StayParfums]

if your hinge date doesn’t like this scent, they 🧢ing fr

[Nikunj Taneja @nikunjtaneja_]

lovely! try Stay By The Ocean — signature summer scent ☀️ 🌊

[Stay @StayParfums]

@abhi_s_tanwar @nikunjtaneja_ don’t flash it around like that Abhi, someone might just grab it and run away! 👀

[Nikunj Taneja @nikunjtaneja_]

Jatin’s on point — Stay Loyal & Stay By The Ocean are your go-to fragrances this summer ☀️

What a review, made my day! 🥳