Meta rolled out updated attribution settings to a bunch of accounts this week.
Seeing 30-50% CPA increases in-platform. General performance for one of the brands tanked since 2nd week of March after hitting record month.
One of the brands got hit hard — CPA's looked terrible overnight. But the other brand scaling through the same update.
Same platform. Same week. Completely different impact.
Don't kill what's been working, Meta should recover itself.
@heyparkerdotai After logging in and having paid, I get stuck in the screen with “set up your brand”. The whole button does not work. Seems like it’s not even a button