Steffe

Last few years humanity has learned a valuable lesson in becoming social.

[Steffe @SteffeGrace]

“I don’t fear artificial intelligence, I fear natural stupidity.”
- Guillermo Del Toro

[Steffe @SteffeGrace]

Had a vivid dream about spilling my juice on my laptop keyboard. It all happened during a meeting.

It surely meant that, that meeting was supposed to be an email. -_-

Sometimes, I’m happy to wake up from a dream.😅

[Steffe @SteffeGrace]

Mom and I, in the middle of a heated argument, and a spam call comes.

He wanted to know my interest in buying a 3bhk apartment in B’lore. I kept saying thank you before hanging up, cause his call diffused a time bomb.😅

Mom left the room in no time when I picked his call.😂

[beehiiv 🐝 @beehiiv]

Jesse Pujji bootstrapped 5 companies to $1–20M+ each by mastering one thing: attention

• he’s built 100k+ followers across LinkedIn & X
• one viral thread drove 4,000+ leads
• his audience now drives millions in sales every year

on this week’s Personal IPO, @jspujji shares the exact playbook

but wait...there's more: we’re giving away a full video walkthrough of Jesse’s “multi-million-dollar tweet” funnel & 3-step AI content system

RT + reply with 🚀 and we'll DM it to you!

[Steffe @SteffeGrace]

@beehiiv @jspujji 🚀

[Steffe @SteffeGrace]

“You do not truly know your opinions until you have them challenged and have the opportunity to defend them.”
- Andrew Briggs

[Steffe @SteffeGrace]

RIP @charliekirk11💔
He may have died an earthly death. But now he lives eternally with Jesus❤️

Do not be overcome by evil, but overcome evil with good. Romans 12:21

[Steffe @SteffeGrace]

Why is Instagram incorporating the repost feature from X/Twitter?
I know features can’t be trademarked. But I can’t be dealing with platform identity differentiator crises.

[Steffe @SteffeGrace]

Resisted switching to Mac for years and I finally did after being sold on its efficiency. I really miss my windows functions😭 Excel can never excel without you🤍

[Steffe @SteffeGrace]

Brands without enemies aren’t leading, they’re following/blending in. Socially safe marketing isn’t a movement, it’s just noise in a crowded feed!!

Jared dropped some truth bombs here!👇

[Jared Robin @thejaredrobin]

The fastest growing companies today aren’t building features that solve problems. They are sparking revolutions.

A true movement doesn’t start with a go-to-market plan. It starts with a gut punch.

We’ve forgotten that all movements start with a protest.

Not a press release.
Not a rebrand.

A protest.

It’s uncomfortable, inconvenient, and deeply sacred.

Because protest is the soul saying, “This is not right. And I will not comply.”

Before there was momentum, there was resistance.

Before there was traction, there was tension.
We’ve just been taught to ignore that part-especially in business.

The American Revolution wasn’t just a declaration. It was a protest against taxation without representation.

The French Revolution wasn’t a pivot. It was the storming of the Bastille, sparked by hunger, inequality, and rage.

The Salt March in India wasn’t a branding stunt.

It was a 240-mile act of civil disobedience led by Gandhi, rejecting British colonial salt taxes.

So why does this matter in category design? In business? In movements?

Because too many so-called “movements” today are built in boardrooms, not in hearts.

Crafted by positioning decks, not lived experience.

We’ve entered the era of category cosplay-
where companies manufacture a villain to juice valuation,

not to solve a real, burning need.

They slap a slogan on a sales deck, give it a clever name,

and call it a revolution.

Please.

That’s not a category.

That’s a costume.

A true movement doesn’t start with a go-to-market plan.

It starts with a gut punch.

Experiment:

If you hear of a brand “building a category” with a name that nobody else is using but them.

That’s not a category, it’s a slogan.

Just because they (and their influencers or whatever “gtm strategy” they’re using for more eyeballs) are screaming it doesn’t make it any more real.

So ask yourself:

• What are you refusing to comply with?
• What sacred tension are you standing in?
• What truth are you here to tell before the world is ready to hear it?

If you can’t answer those questions,

you’re not building a movement.

You’re building a pitch.

[Steffe @SteffeGrace]

“Inspiration is perishable. Do it at the moment of curiosity.”
-Naval Ravikant

[Steffe @SteffeGrace]

Is it just me, or @Meta and it’s business suite dashboard is super shoddy! So appalled to see so many terrible user experience issues on the product.
The ads manager place makes all the deductions and only notify you in the end of a missing pre-requisite!

[Steffe @SteffeGrace]

Profound words between two random people on the internet.

Person A: “Why do smaller pockets have bigger hearts?”
Person B: “Because smaller pockets don’t have room for greed.”

[Steffe @SteffeGrace]

Capital gains will be taxed, but capital losses- you can keep that. #Budget2024

[Steffe @SteffeGrace]

“If the world is against the truth, then I’m against the world.”
-Athanasius of Alexandria

[Steffe @SteffeGrace]

@AmulyaMaben Gurllll!! Word!💀💀

[Steffe @SteffeGrace]

These tweet notifications of random folks on twitter, vv annoying. Didn’t ask for it.

[Steffe @SteffeGrace]

While in conversation with a friend, I called him a closed book.
To which he replied -
“You know.. I really love it when humans are compared to books. In fact, all the humans who've lived and died, live among us through books.”

[Steffe @SteffeGrace]

Is it just me or the precision with which a total solar eclipse happens is incredibly fascinating.

[Steffe @SteffeGrace]

Monday ear worm:
Vienna by @billyjoel 🤍

[Steffe @SteffeGrace]

And that fist bump in the end🥺❤️ Need chimp-friendly workspaces☺️

[Nature is Amazing ☘️ @AMAZlNGNATURE]

This chimp helping a guy up is still one of my favorite videos ever..