Stephanie Thomas

#Marketing for @LinkedIn | @Demandbase | @Oracle | @Cal | Traveling | Views are my own

[Stephanie Thomas @StephLynnThomas]

Love seeing 16yo @GretaThunberg on @Forbes 100 Most Powerful Women🌎 https://t.co/RjHXyneduS

[Demandbase @Demandbase]

We’re at #SDTechX! Come on in out of the CO cold, and connect with @Demandbase on all things #ABM. And don’t forget to catch our case study at 11:45am with @KennyKHLee, Head of Partner & Demand Gen @Twitter. Click for more info: https://t.co/uzG7cnIWnd

[Stephanie Thomas @StephLynnThomas]

Excited to join Toronto for @Demandbase #ABM Tech Connect. Because if I have to be up at (what feels like) 4am my time, at least there’s coffee

[Stephanie Thomas @StephLynnThomas]

“We all have different blind spots. That’s why diversity isn’t charity. If you aren’t surrounded by diversity, you’re missing something.” - @BarackObama #DF19 👏

[Stephanie Thomas @StephLynnThomas]

“Being a leader is identifying the good in others and unleashing it” - @BarackObama #DF19

[Stephanie Thomas @StephLynnThomas]

That #DF19 hustle

[Stephanie Thomas @StephLynnThomas]

Having been in #B2B #marketing for awhile now, I’ve seen swag ranging from cheap to expensive but it’s ALWAYS over branded. Your logo doesn’t have to be on something for your customers to remember you. I’ll think of ⁦@TeakandTwine⁩ every time I use these champagne glasses!

[Stephanie Thomas @StephLynnThomas]

Amazing rebrand @Oracle! I can only imagine all the work that went into this but it's clean, modern, fresh (and as a former employee I feel I can say this) finally NOT red 👏 #b2b #marketing

[Oracle @Oracle]

Your first look into how we are elevating the user #experience with a brand new state-of-the-art design system. We’re leveling up our #journey at #Oracle https://t.co/1ZtWoZnzne

[Stephanie Thomas @StephLynnThomas]

"Only 29 percent of B2B customers are fully engaged, and 71 percent are at risk to leave for a competitor." Unless your customers are engaged, they're thinking about leaving you. So how do you keep them engaged? #chiefmarketer #b2b #marketing

https://t.co/vPAAxFp2lp

[Stephanie Thomas @StephLynnThomas]

Are you throwing legos are your prospects? I'm in love with @Uberflip product pitch video (and literally still laughing). From one #B2B marketer to another, nice job! https://t.co/KPz74xPiRV

[Stephanie Thomas @StephLynnThomas]

The birthday trip tradition continues. I'm OOO for the next few days 👋

[Stephanie Thomas @StephLynnThomas]

"For women at work, likeability and success rarely come at the same time" Interesting data points on how women view & describe ourselves during the interview process @linkedin #womenatwork https://t.co/LUD3p43q0k

[Stephanie Thomas @StephLynnThomas]

I grew up a non-rev kid. It's safe to say it spoiled me for life https://t.co/NZBft4cblA

[Stephanie Thomas @StephLynnThomas]

You ever read an article and it outlines the exact path you've taken over the past 6 months? Yeah, that feels pretty good 👏 @chief_marketer #marketing #CustomerExperience https://t.co/AI06zt2hXH

[Stephanie Thomas @StephLynnThomas]

How do you market to your #B2B customers? I outline two #marketing segmentation methods - revenue & product adoption - and why each are valuable depending on your company goals.

[Demandbase @Demandbase]

Marketers typically measure success based on conversion.

@StephLynnThomas looks at the change in goals & measurement when marketing in a post-sales world https://t.co/9uiB62Uocc

[Stephanie Thomas @StephLynnThomas]

More & more #B2B companies are creating "lifecycle #marketing" roles to optimize the comprehensive customer journey. Are you? "74.6% of B2B sales to new customers take at least four months to close, with almost half (46.4%) taking seven months or more." https://t.co/8xi01zIcpe

[Stephanie Thomas @StephLynnThomas]

If 68% of entry-level marketing positions are women, why do they make up only 32% of CMOs? Interesting to see where the gender gap starts when climbing the ladder https://t.co/meM3nGZsxj

[Stephanie Thomas @StephLynnThomas]

There's one thing you can count on when #marketing technology goes down: Memes. All. The. Memes. #salesforce

[Stephanie Thomas @StephLynnThomas]

BTS at @Demandbase! You’ll see the final product soon but it wouldn’t be possible without the talent behind the camera 🎥

[Stephanie Thomas @StephLynnThomas]

Nerd alert! (and nothing to do with B2B Marketing) but in case you need a lunchtime read, here's why the first picture of a black hole is a big deal: https://t.co/5xzVmyOg5R