We’re at #SDTechX! Come on in out of the CO cold, and connect with @Demandbase on all things #ABM. And don’t forget to catch our case study at 11:45am with @KennyKHLee, Head of Partner & Demand Gen @Twitter. Click for more info: https://t.co/uzG7cnIWnd
“We all have different blind spots. That’s why diversity isn’t charity. If you aren’t surrounded by diversity, you’re missing something.” - @BarackObama#DF19 👏
Having been in #B2B#marketing for awhile now, I’ve seen swag ranging from cheap to expensive but it’s ALWAYS over branded. Your logo doesn’t have to be on something for your customers to remember you. I’ll think of @TeakandTwine every time I use these champagne glasses!
Amazing rebrand @Oracle! I can only imagine all the work that went into this but it's clean, modern, fresh (and as a former employee I feel I can say this) finally NOT red 👏 #b2b#marketing
Your first look into how we are elevating the user #experience with a brand new state-of-the-art design system. We’re leveling up our #journey at #Oracle https://t.co/1ZtWoZnzne
"Only 29 percent of B2B customers are fully engaged, and 71 percent are at risk to leave for a competitor." Unless your customers are engaged, they're thinking about leaving you. So how do you keep them engaged? #chiefmarketer#b2b#marketing
https://t.co/vPAAxFp2lp
Are you throwing legos are your prospects? I'm in love with @Uberflip product pitch video (and literally still laughing). From one #B2B marketer to another, nice job! https://t.co/KPz74xPiRV
"For women at work, likeability and success rarely come at the same time" Interesting data points on how women view & describe ourselves during the interview process @linkedin#womenatwork https://t.co/LUD3p43q0k
You ever read an article and it outlines the exact path you've taken over the past 6 months? Yeah, that feels pretty good 👏 @chief_marketer#marketing#CustomerExperience https://t.co/AI06zt2hXH
How do you market to your #B2B customers? I outline two #marketing segmentation methods - revenue & product adoption - and why each are valuable depending on your company goals.
Marketers typically measure success based on conversion.
@StephLynnThomas looks at the change in goals & measurement when marketing in a post-sales world https://t.co/9uiB62Uocc
More & more #B2B companies are creating "lifecycle #marketing" roles to optimize the comprehensive customer journey. Are you? "74.6% of B2B sales to new customers take at least four months to close, with almost half (46.4%) taking seven months or more." https://t.co/8xi01zIcpe
If 68% of entry-level marketing positions are women, why do they make up only 32% of CMOs? Interesting to see where the gender gap starts when climbing the ladder https://t.co/meM3nGZsxj
Nerd alert! (and nothing to do with B2B Marketing) but in case you need a lunchtime read, here's why the first picture of a black hole is a big deal: https://t.co/5xzVmyOg5R