Stéphane Zé-Ogier

[Stéphane Zé-Ogier @StephaneZeOgier]

@daedalium Je suis curieux de voir le niveau des commentaires si vous publiez cette vidéo sur LinkedIn 😄

[DHH @dhh]

In the last month, @Cloudflare has served a PETABYTE worth of Omarchy! That's a bonkers ~150,000 ISO installs. Also, would not have guessed Germany as #2 and Brazil as #4!? Even Denmark is up there as #16!

[Natia Kurdadze @natiakourdadze]

This founder literally used $0 marketing ideas to grow to 320k users! 🍿
-----
TL;DR

Built a SaaS → 320K signups | Bootstrapped | 1.7M+ visitors | No VC.

Here’s what actually moved the needle - 12 Proven $0 Marketing Channels:

1. SEO → Start before launch. It compounds. Early landing page = early traffic.

2. Blog → Content = compounding traffic + trust. Write stories + pain points.

3. Medium → Don’t pick one. Run both self-hosted + Medium. Double exposure.

4. Landing Page → Treat it like a growth channel. Conversion design = free users.

5. Socials → Build founder brand early. Your social capital > paid ads.

6. Reviews → Get testimonials fast (G2, Capterra). Share everywhere.

7. Product Hunt → Launch again and again. Use PH + alternatives.

8. Micro-Media → Small niche blogs > one big press hit. Easier backlinks.

9. Influencers → Relationships compound. Trade favors, ask, give back.

10. Communities → Be active where your users live. Get your whole team in.

11. Partnerships → Co-promos, newsletter swaps, collabs. Audience sharing is free.

12. Word of Mouth → Personal outreach → users feel seen → they spread it.

[Maox @maoxai_]

I started building an AI app 100 days ago.

Today it makes ~$4,000 MRR.

Here is what I've learned along the way and you should know:

[Jack Ellis @JackEllis]

One of the best business books of all time. Tried and tested.

[GREG ISENBERG @gregisenberg]

this is exactly how i’d build wealth with a vertical ai agent startup (without raising VC $$)

step 1: find a boring pain point. something universal, hated, and expensive. think customs paperwork, insurance audits, compliance checklists. the less glamorous, the better.

step 2: map the workflow. don’t brainstorm in a figma file, sit next to the person doing the work. write down every click, every exception, every “this is where it breaks.” the edge cases are the product. gotta be meticulous here.

step 3: do the job as a service. literally run it yourself with a small team. invoice your first customers. this is where you’ll discover what really matters versus what the powerpoint version of the workflow looks like.

step 4: start adding agents to replace the human steps. not all at once obviously, pick one slice of the workflow and automate it. free up hours, prove value, charge more. rinse and repeat until the workflow is mostly agent-driven.

step 5: use the data you collect as the moat. every invoice, form, log, and exception makes your agent sharper. data → better models → stickier product.

and step 0 to be honest, is i'm building an audience along the way. showing my work, sharing the playbook, pulling future customers and talent into my orbit before the product even exists. iterating on 50+ formats and probably doing short-form to start.

the pattern looks the same every time for these types of vertical ai agent startups:

human service → semi-automated service → vertical agent product.

the goal of the agent goes from assisting in the workflow, to owning it.

that’s when you stop being a tool and start being the infrastructure for that industry.

once you own it, you're likely in vc competition territory. but you can compete if your unit economics are solid, audience is cranking and the product is loved.

why build a vertical ai startup now? because the foundation models are good enough (and getting better), the costs are low enough, and the demand for efficiency is high enough.

five years ago the tech wasn’t ready.
five years from now the incumbents will be.

the window is open right now.

it's building season.

[The Startup Ideas Podcast (SIP) 🧃 @startupideaspod]

This simple startup idea could make you $250,000.

How to build a niche directory:

1) Search "near me" in Ahrefs
2) Find 30-100K monthly searches
3) Keep difficulty under 20
4) Skip seasonal + branded terms

Examples: dog parks near me, dentists, pediatricians etc.

Use Google Maps, Keyword planner, facebook groups, ideabrowser to find the demand.

Build your empire.

This is your opportunity.

Full case study below

Timestamps:

00:00 Finding Directory Ideas
01:23 Niches to Avoid
02:51 Case Study: "Dog Parks Near Me"
04:30 Keyword Research
06:06 Analyzing Competition

[Stéphane Zé-Ogier @StephaneZeOgier]

@ia_william Smart

[17 years of song a day @songadaymann]

https://t.co/C747BeNbKc

hopefully this link works i don't know what i'm doing?

[Product Hunt 😸 @ProductHunt]

"Insane, this is going to save millions of hours of work."

This tool lets you convert any fancy website (looking at you, @stripe 👀) into fully editable Figma designs.

[LaProfComptable @LaProfComptable]

📢 La @CNCC_audit diffusera à la rentrée une nouvelle campagne « audacieuse, ciblée et d’envergure » dont le but est de mettre en avant la profession #CAC.
https://t.co/8FLJCMf2B7

[Stéphane Zé-Ogier @StephaneZeOgier]

@diarioas @RCLens

[Microsoft @Microsoft]

Happy 32nd anniversary, Solitaire. ♦️♠️♥️♣️

[Microsoft @Microsoft]

What a time.

[Stéphane Zé-Ogier @StephaneZeOgier]

@clarpalmtree Oui, c'est ça. C'est ce que j'ai lu

Espérons qu'il n'y ait pas d'attaque un premier mercredi

[Stéphane Zé-Ogier @StephaneZeOgier]

@yara_frl98

[Stéphane Zé-Ogier @StephaneZeOgier]

@yara_frl98 C'est à Paris ça ?

[Stéphane Zé-Ogier @StephaneZeOgier]

@NaomieGoudet @yara_frl98 Wow! Je vais les rejoindre pour la première mi-temps 🎉

[Stéphane Zé-Ogier @StephaneZeOgier]

@JoLynneShane @Mailchimp Yes