Data Ready Marketer

Data-Driven Marketing Leader. Focused on helping CMOs & VP Sales win w/ great data. Work @ Informatica, but opinions shared are my own. Denver Bronco superfan.

[Data Ready Marketer @StephanieABest]

Great graphic representation of the ever changing world of #SocialMediaMarketing https://t.co/N21aOlnrMI

[Shail Khiyara @ShailKhiyara]

The periodic table and influence of social channels in marketing #CMO

[Data Ready Marketer @StephanieABest]

More great stats about how marketers use #marketingautomation in the quest for #DataDrivenMarketing #MktgStatOGanza https://t.co/G3FtRvkOyY

[Aberdeen Strategy & Research @AberdeenSR]

30 #b2b #marketing automation statistics you should know for 2015 feat. #ABGresearch http://t.co/1nOJdkGG0P

[Data Ready Marketer @StephanieABest]

Great article: #MarketingAnalytics tips & tricks! Data Analytics can Deliver True ROI & Personalisation for Marketers http://t.co/zmCS3zunC0

[Data Ready Marketer @StephanieABest]

@MylesSuer what do you think? Interesting POV. https://t.co/nZdyyjkdAJ

[World Economic Forum @wef]

5 ways #technology is transforming #finance http://t.co/SWORMnccxa

[Data Ready Marketer @StephanieABest]

Thanks for participating in this month's #MktgStatOGanza hour. Let's do it again on August 31st! 1pm PST / 4pm EST

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza |60%+ marketers can’t personalize customer experiences the way they want to due to fragmented data/profiles | Thx @Signal

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 39% of marketers are looking to increase skills in digital engagement, marketing operations, marketing tech |Thx @marketo

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 3 roles #CMOs feel least prepared for: 32% data/analytics, 23% customer service, 18% internal alignment | Thx @salesforce

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza |CMOs top #MarketingTechnology investments in next 5 yrs: mobile apps & predictive analytics, both 94% |Thx @Marketingland

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 65% of companies have equivalent of a chief customer officer & they report equally to the CMO & CEO | Thx @Gartner_inc

[monica smith mullen 🌼🍃🌼 @monica1mullen]

#mktgstatoganza: 2 biggest roadblocks to a single customer profile: merging profile fragments (57%) & collecting data across channels (55%)

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | Marketing data decays at average rate of 2% per month. 25-30% of your contact data goes bad each year | Thx @NetProspex

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | Over 50% of marketers expect the Internet of Things to revolutionise marketing by 2020 | Thx @Marketo & @TheEIU #IoT

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 51% of marketers say mktg tools managed completely separately (10%) & only some integrated (41%) |Thx @marketingcharts

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 64% of US marketers plan to increase their data-related marketing budgets for 2015 | Thx @Infogroup

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza |61% of CMOs feel pressure from CEO or Board to prove the value of mktg. 58% say pressure increasing | Thx @chrismoorman

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza |88% of marketers collect/integre data from the web, but only 22% do w/ point of sale data |Thx @Signal #TheHiddenDataSource

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | Over the next 3-5 years, 75% of marketers say they will be responsible for end-to-end #CustomerExperience | Thx @marketo

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | 24% of mkters say customer data systems are fully integrated. 13% say they're not integrated at all |Thx @ForbesInsights

[Data Ready Marketer @StephanieABest]

#MktgStatOGanza | Only 33% of companies using both CRM & marketing automation say the 2 are well integrated. Thx @TheExpertsBench