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Data Ready Marketer
@StephanieABest
Data-Driven Marketing Leader. Focused on helping CMOs & VP Sales win w/ great data. Work @ Informatica, but opinions shared are my own. Denver Bronco superfan.
Scottsdale, AZ
Joined June 2014
1.6K
Following
566
Followers
648
Posts
Data Ready Marketer
@StephanieABest
almost 11 years ago
Great graphic representation of the ever changing world of
#SocialMediaMarketing
https://t.co/N21aOlnrMI
Shail Khiyara
@ShailKhiyara
almost 11 years ago
The periodic table and influence of social channels in marketing
#CMO
Data Ready Marketer
@StephanieABest
almost 11 years ago
More great stats about how marketers use
#marketingautomation
in the quest for
#DataDrivenMarketing
#MktgStatOGanza
https://t.co/G3FtRvkOyY
Aberdeen Strategy & Research
@AberdeenSR
almost 11 years ago
30
#b2b
#marketing
automation statistics you should know for 2015 feat.
#ABGresearch
http://t.co/1nOJdkGG0P
Data Ready Marketer
@StephanieABest
almost 11 years ago
Great article:
#MarketingAnalytics
tips & tricks! Data Analytics can Deliver True ROI & Personalisation for Marketers http://t.co/zmCS3zunC0
Data Ready Marketer
@StephanieABest
almost 11 years ago
@MylesSuer
what do you think? Interesting POV. https://t.co/nZdyyjkdAJ
World Economic Forum
@wef
almost 11 years ago
5 ways
#technology
is transforming
#finance
http://t.co/SWORMnccxa
Who to follow
Kai’sDad
@KaisDad0419
Sales leader @imagetrend_llc / Poker/ Continuously Hungry, Learning from ALL - making 🦖 vids with my sons @kaisdinoventure Subscribe below!
Rachel Krug
@rachelakrug
Growth leader and operator of capital-efficient post product-market fit companies.
James Morgan
@james_23_morgan
Contact Center Manager & Customer Care Team Lead | Creating Excellence in Customer Experience | Leadership, Continuous Improvement, Increasing Engagement
Data Ready Marketer
@StephanieABest
almost 11 years ago
Thanks for participating in this month's
#MktgStatOGanza
hour. Let's do it again on August 31st! 1pm PST / 4pm EST
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
|60%+ marketers can’t personalize customer experiences the way they want to due to fragmented data/profiles | Thx
@Signal
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 39% of marketers are looking to increase skills in digital engagement, marketing operations, marketing tech |Thx
@marketo
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 3 roles
#CMOs
feel least prepared for: 32% data/analytics, 23% customer service, 18% internal alignment | Thx
@salesforce
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
|CMOs top
#MarketingTechnology
investments in next 5 yrs: mobile apps & predictive analytics, both 94% |Thx
@Marketingland
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 65% of companies have equivalent of a chief customer officer & they report equally to the CMO & CEO | Thx
@Gartner_inc
StephanieABest
retweeted
monica smith mullen 🌼🍃🌼
@monica1mullen
almost 11 years ago
#mktgstatoganza
: 2 biggest roadblocks to a single customer profile: merging profile fragments (57%) & collecting data across channels (55%)
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| Marketing data decays at average rate of 2% per month. 25-30% of your contact data goes bad each year | Thx
@NetProspex
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| Over 50% of marketers expect the Internet of Things to revolutionise marketing by 2020 | Thx
@Marketo
&
@TheEIU
#IoT
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 51% of marketers say mktg tools managed completely separately (10%) & only some integrated (41%) |Thx
@marketingcharts
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 64% of US marketers plan to increase their data-related marketing budgets for 2015 | Thx
@Infogroup
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
|61% of CMOs feel pressure from CEO or Board to prove the value of mktg. 58% say pressure increasing | Thx
@chrismoorman
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
|88% of marketers collect/integre data from the web, but only 22% do w/ point of sale data |Thx
@Signal
#TheHiddenDataSource
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| Over the next 3-5 years, 75% of marketers say they will be responsible for end-to-end
#CustomerExperience
| Thx
@marketo
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| 24% of mkters say customer data systems are fully integrated. 13% say they're not integrated at all |Thx
@ForbesInsights
Data Ready Marketer
@StephanieABest
almost 11 years ago
#MktgStatOGanza
| Only 33% of companies using both CRM & marketing automation say the 2 are well integrated. Thx
@TheExpertsBench
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