Sterling Snow

Current: CEO / REDO + VP @Pelion_vp Ex SVP: @ Ex CRO @ Divvy - marketing, sales, implementations, customer success, customer support, rev ops.

[Sterling Snow @sterlingmsnow]

I believe we will answer to God one day for any potential within us that we did not fully develop.

[Sterling Snow @sterlingmsnow]

I reread this every year.

I cry like a baby every year.

Todd Beamer died a father, husband, and hero.

Todd: Hello… Operator… listen to me. I can’t speak very loud. This is an emergency. I’m a passenger on a United flight to San Francisco. Our plane has been hijacked.

Lisa: I understand. Can they see you?

Todd: No. There are three that we know of. They have knives — razor knives, like box cutters. Someone announced from the cockpit there was a bomb. It sounded fake.

Lisa: Your name?Todd: Todd Beamer. United Flight 93.Todd: They killed one passenger in first class. They forced most of us back. Fourteen of us here. Five flight attendants. The guy with the bomb ordered us to sit on the floor.

Lisa: Are you okay?

Todd: We’re going down… wait. No. We’re leveling off. We changed directions. We’re flying east again.

Todd: A guy named Jeremy called his wife. She told him two planes hit the World Trade Center. Lisa, is that true?

Lisa: I have to tell you the truth. It’s very bad. Both towers are gone. A third plane hit the Pentagon. Our country is under attack. I’m afraid your plane may be part of their plan.

Todd: Oh God. Lisa, will you do something for me? Call my wife and my kids. Promise me you’ll call.

Lisa: I promise.

Todd: Our home number is… You have the same name as my wife. Lisa. We’ve been married ten years. She’s pregnant with our third child. Tell her I love her. I’ll always love her. We have two boys — David, he’s 3, and Andrew, he’s 1. Tell them their daddy loves them and he is so proud of them. The baby is due January 12th. I saw an ultrasound. We still don’t know if it’s a girl or a boy.

Lisa: I’ll tell them. I promise, Todd.(Lisa patches in the FBI.)

Agent: Todd, your plane is on a course for Washington. Best guess is the White House or the Capitol.

Todd: I understand. I’ll be back.

Todd: Everyone knows this isn’t a normal hijacking. We have decided we will not be pawns in their plot.

Lisa: What are you going to do?

Todd: Four of us are going to rush the one with the bomb. Then the cockpit. A stewardess is getting boiling water. We’ll take them out.

Todd: Would you pray with me?They pray the Lord’s Prayer. Then: Yea, though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me.

Todd: God help me. Jesus help me.Are you guys ready? Let’s Roll.

[Sterling Snow @sterlingmsnow]

@camden_bean Insanity.

[Sterling Snow @sterlingmsnow]

Endless screen time is child abuse.

Not walking outside.

What are we doing here folks?

[Billy Binion @billybinion]

This is Karyann Parkinson and her five kids.

She just received a 6-month suspended jail sentence and is now on Virginia's child abuse registry.

Her crime: letting her 5-year-old, Sam, walk a half-mile alone in their gated community.

She's not the first. A thread.

[Sterling Snow @sterlingmsnow]

@austinpayneut @stevenborrelli 🐐🐐🐐

[Sterling Snow @sterlingmsnow]

@stevenborrelli is on 🔥🔥🔥

[Sterling Snow @sterlingmsnow]

@stevenborrelli 📈📈📈

[Sterling Snow @sterlingmsnow]

@knbrlo Yes. Very thankful for that small piece of sanity.

[Sterling Snow @sterlingmsnow]

@MatthewCowley13 🔥🔥🔥

[Sterling Snow @sterlingmsnow]

Starting in 2026 Redo went international.

UK, Canada, Australia, New Zealand etc

Today we had a meeting today at which we announced we've exceeded our yearly plan for the International business.

IN AUGUST.

The team working on it is STACKED.

Give every Brand the world right?

PS: we raised the targets now of course 📈

[Sterling Snow @sterlingmsnow]

@johnhickey1970 🐐🐐📈📈

[Sterling Snow @sterlingmsnow]

We're blessed to work for the best Brands.

Ben is way out front in terms of how he's building.

[Ben Schreiber @benschreiber_]

Your return reasons are a free CRO brief and almost nobody reads them.

Ours, in order: too small. Color or finish not as expected. Too large and bulky.

Not one of those is a product problem. Every single one is a product page problem.

We're rewriting sizing and finish detail across PDPs. @sterlingmsnow and the Redo team have been a massive help here.

Cheapest conversion work available.

[Sterling Snow @sterlingmsnow]

She gets Redo and she hasn't even started yet.

Everyone reads an article and sends a recap before they start and it tells me a lot about them and also about how Redo is doing at attracting the type of folks we want to attract.

"Did it really matter that I was there?" - gotta earn it daily.

📈 📈 📈

[Sterling Snow @sterlingmsnow]

@austinpayneut @redo_hq + @austinpayneut = unstoppable

[Sterling Snow @sterlingmsnow]

@seangates NDR, security kills it

[Sterling Snow @sterlingmsnow]

@seangates Company wide metrics. Like gmndr or overall rev.

[Sterling Snow @sterlingmsnow]

@MehtabKarta first year included, im sure they'll get it dialed in lol

[Sterling Snow @sterlingmsnow]

Utah LFG

We have a Michelin Star restaurant!

Monte (SLC)

And 5 Utah restaurants earned Michelin recommendations yesterday.

-Handle (PC)
-Koyote (SLC)
-Matilda (PC)
-Nelson Cottage by High West (PC)
-Star of India (SLC)

📈📈📈

[Sterling Snow @sterlingmsnow]

@thogge no swig either, miss

[Sterling Snow @sterlingmsnow]

@NolanChurch cant win em all

[Sterling Snow @sterlingmsnow]

@sterlingmsnow And what about testing, security, and maintenance? How are they incentivized?

[Sterling Snow @sterlingmsnow]

I wanted Redo to be the place we could try every idea, no matter how crazy it seemed.

One of the first was tying 100% of Engineering promotions and comp increases to revenue milestones.

Here's how it works:

1. When a product line hits a revenue milestone the "treasure chest" of titles, equity, and cash are unlocked.

2. The engineers are then review 1-5 both from their technical leaders (quality, speed, etc) and their GM (business level impact.)

3. That blended score turns into a % of the cash and equity they will get from the treasure chest.

4. Repeat as many times and as fast as the product line can grow.

It has created insane alignment between what the customers (the people we serve and the ones who pay us) actually want and what we build and at what speed.

Also aligns the GTM teams with the Builders in powerful ways.

It has also allowed us to be more aggressive in our comp, because when Redo wins the people on the team win too.

*dummy data but you get the idea

[Sterling Snow @sterlingmsnow]

@samwoodbury3 Yup, things like that we use NDR/GMNDR
or total Rev as milestones