Steve McKee

Author of When Growth Stalls, Power Branding, and TURNS. Husband. Father. Grandfather. By His grace and for His glory.

[Steve McKee @SteveMcKee]

@ShannonBream I once drove across the country and marveled not only at the countless semi trucks, but all the freight trains going hither and yon. What a testament to a market economy. No way anybody could ever plan it.

[Steve McKee @SteveMcKee]

@DefiyantlyFree True.

https://t.co/hcRW3hyup8

[Steve McKee @SteveMcKee]

Every generation must be alert to the dangers of internal decay. In ours, the battle is being fought on two fronts. https://t.co/hcRW3hxWzA

[Steve McKee @SteveMcKee]

@emilymiller Great minds think alike.

[Steve McKee @SteveMcKee]

No wonder it has lasted 250 years.

@elonmusk @BillAckman @peterthiel @ycombinator @Techstars

[Steve McKee @SteveMcKee]

Happy Birthday, America.

[Steve McKee @SteveMcKee]

Wise words from the wise @DrJayRichards https://t.co/wuV7eh4Zsc

[Steve McKee @SteveMcKee]

@Virginia_Allen5 @ACFHHS Congrats!

[Steve McKee @SteveMcKee]

@Katy_Faust @conservmillen Spot on.

[Steve McKee @SteveMcKee]

@marissastreit @prageru @Freedom250 @WhiteHouse Love it. Well done, Marissa.

[Steve McKee @SteveMcKee]

The beginning of a long family thread about how awful @SouthwestAir has become to its longstanding, loyal, and profitable A-Listers. They just keep adding insult to injury.

[Steve McKee @SteveMcKee]

@Verbit_ Need an assist if you can DM

[Steve McKee @SteveMcKee]

@Katy_Faust 40 years. The most contented person I know. Chose to put her husband and children first and is about to welcome grandchild #8 to the world.

[Steve McKee @SteveMcKee]

You have just commoditized any differentiation you had (and you did have it) away. For what? A fistful of short term change.

[Steve McKee @SteveMcKee]

The extra revenue derived from seat-selection fees “falls straight to the bottom line,” according to Andrew Watterson, Southwest’s chief operating officer. 1/

Southwest Now Charges for Seats. Next Stop: Quadrupling Profit https://t.co/QjfqHdlRv3

[Steve McKee @SteveMcKee]

Where is that profit falling “straight to the bottom line” coming from, @SouthwestAir ? The pockets of your best, most loyal customers. How could you think that wouldn’t damage your brand, which will have long term repercussions? 3/