Steve Reed

☠️ Brand or Die®

[Steve Reed @SteveReedBrands]

@thogge @ishowspeedsui From shaking all them hands you know

[Steve Reed @SteveReedBrands]

@danzbyrd21 Never a better sign to quit and move on.

[Steve Reed @SteveReedBrands]

@stoolpresidente @CathyEngelbert 14? 17? Sophie got 135 of her teeth knocked out right there.

[Steve Reed @SteveReedBrands]

This ruined my day.

[UI/UX Savior @UiSavior]

How?

[Steve Reed @SteveReedBrands]

@StStymie Man those sister missionaries were lucky, how many people get nunchuck tricks like that?

[Steve Reed @SteveReedBrands]

What is your brand's plan to compete against the DIY options out there, not just in the other businesses in your category?

[Steve Reed @SteveReedBrands]

@LukeFHan "Funeral potatoes", right? They're going to make you an offer that you have the free agency to refuse.

[Steve Reed @SteveReedBrands]

@SirBylHolte That's a good point. As kids, we watch cartoons where the characters were dinosaurs, animals, mutants, robots, etc. It was something beyond what they looked like or even what species they were. When you see anachronistic portrayals, you don't see diversity, you see the agenda.

[Steve Reed @SteveReedBrands]

@barstoolsports Back it Up Terry is a national treasure.

[Steve Reed @SteveReedBrands]

@MissyE2024 Bro, you smell the donuts, you smell what the Rock is cookin', you smell the rain. I don't see the problem.

[Steve Reed @SteveReedBrands]

A masterclass in how to destroy your brand. Take note, there's power in simply doing the right thing.

I do feel bad for the franchisees of Bricks and Minifigs who had nothing to do with this, but man, this CEO is a piece of work.
https://t.co/tt09b3G776

[Steve Reed @SteveReedBrands]

Well done, @LEGO_Group LOL.

[Tolkienverse ᚠ @ToIkienverse]

🚨 LEGO ha presentado el esperado set de El Señor de los Anillos: Minas Tirith.

Tendrá 8278 piezas y se pondrá a la venta el 1 de junio de 2026 con un precio de 649,99€.

[Steve Reed @SteveReedBrands]

Yikes, he's not wrong. When doing work like this at this scale, you really need to do some research before going live. This isn't the first time this has happened either. This is one of the biggest nightmares you can have as a designer.

[❥❥❥ᗰoᒪᒪie❥❥❥ @mollie_don]

I’ll never “unsee” what this guy pointed out about Minnesota’s new state flag. 😂🫣

He’s not wrong about how the flag looks like it could be a flag in Somalia.

However, if you hang it vertically, things get even weirder. I’m not surprised given what we know about Tampon Tim. 🤣 Maybe it was intentional.

Just watch the video and you’ll see. 👇🏼

@PDawgKnight

[❥❥❥ᗰoᒪᒪie❥❥❥ @mollie_don]

I’ll never “unsee” what this guy pointed out about Minnesota’s new state flag. 😂🫣

He’s not wrong about how the flag looks like it could be a flag in Somalia.

However, if you hang it vertically, things get even weirder. I’m not surprised given what we know about Tampon Tim. 🤣 Maybe it was intentional.

Just watch the video and you’ll see. 👇🏼

@PDawgKnight

[Steve Reed @SteveReedBrands]

Interested in doing a deep dive into your customer’s perceptions, and learning how to speak to them on their level?

Visit https://t.co/u169rv3Lpe

[Steve Reed @SteveReedBrands]

I’ve published my first business book!

It isn’t just a book though, it comes with an online platform with all the prompts, files, instructions, etc. to actually do what the book teaches!

Learn more at https://t.co/u169rv3Lpe

[Steve Reed @SteveReedBrands]

6. The Pull: Where the whole framework points. It’s the future state your customer is quietly gravitating toward, the feeling they’re hoping to have on the other side of this problem being solved.

[Steve Reed @SteveReedBrands]

5. The Two Stories: The split between what someone says about their situation and what they actually feel. There’s the version they tell other people, usually more composed and less vulnerable, and the version they tell themselves in private, usually more honest and more painful.

[Steve Reed @SteveReedBrands]

4. The Wound: The identity-level injury underneath the surface complaint. It’s the part that makes the problem personal rather than just inconvenient.

[Steve Reed @SteveReedBrands]

3. The Mask: What they show the world while they’re carrying that weight. Most people aren’t walking around telling everyone how much their problem is costing them emotionally.

[Steve Reed @SteveReedBrands]

2. The Felt Weight: It’s the emotional and sometimes physical burden someone carries every day because of that gap, the low-grade heaviness or dread or frustration that sits in the background of their experience with this problem