For instagram content and maybe ads:
“If you go up to random strangers on the street and slap them and run away, you’ll get a lot of views cos it’s crazy viral stuff.
But you’re not going to get the right types of views from the right target audience…"
"...unless you sell “how to slap strangers in public and not get hit back”.
But otherwise, it won’t be relevant content for you to create.” - A Hormozi
Second time in 13 months I had anywhere close to 7 ROAS, $50 ad spend - only first day, but I’m getting better 🥲🫡 ecom is a skill issue. 30+ products tested, we keep going.