Steve P. Young

Founder of @AppMastersCo - the most affordable, most effective app marketing agency. CEO - @indieappsanta

[Steve P. Young @stevepyoung]

Why do I keep creating content even though I'm NOT getting the attention I deserve?

Easy...

1) I use it as a way to learn and teach
2) Most people stop before they allow themselves to get that attention
3) You do NOT need a big audience to build the business of your dreams

[Steve P. Young @stevepyoung]

@steilgaard Yeah 💯💯💯

[Steve P. Young @stevepyoung]

This fitness app makes ~$370K a month using only AI video ads...

And the most interesting part, they are capitalizing on two trends...

1️⃣ AI video ad creatives
2️⃣ Web2app funnels*

*Which means they're probably making more money than reported by AppFigures.

[Steve P. Young @stevepyoung]

@mohammedguelli1 We spent $1,500 total last week across Apple Ads and Meta. However it primarily ASO.

[Steve P. Young @stevepyoung]

Good week last week for one of our apps. I've been really focused on growing the ASO for this app.

[Steve P. Young @stevepyoung]

Direct to consumer, web2app, or app2web.... join us bc this is the future...

[App Masters @AppMastersCo]

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy https://t.co/igKGJHFbO7

[Steve P. Young @stevepyoung]

I break down the exact math and share real numbers from one of our own apps in my latest video.

If you've ever had profitable campaigns but felt limited by cash flow...

You don't want to miss this.
https://t.co/D0u1XShAQ7

[Steve P. Young @stevepyoung]

One thing might be limiting your app growth...

And most developers never think about it.

It's not ROAS.
It's not creative fatigue.
It's not retention.

It's cash flow. 👇

[Steve P. Young @stevepyoung]

One developer reportedly used Adapty Finance to grow from $5K/month to $80K/month in just four weeks.

If you're serious about paid acquisition, that's a case study worth looking at.

[Steve P. Young @stevepyoung]

@Funnelfoxhq If you're spending money on Meta, it's worth the read.

I've linked the full FunnelFox article below 👇
https://t.co/QlXxjMaIB3

[Steve P. Young @stevepyoung]

Meta performance is down.

Or is it?

@Funnelfoxhq published one of the most interesting breakdowns I've read on why so many advertisers think Meta performance is dropping.

Their argument:

Many marketers are confusing a reporting problem with a performance problem.

🧵

[Steve P. Young @stevepyoung]

@Funnelfoxhq The FunnelFox article also dives into:

• Attribution changes
• Meta's Andromeda AI
• Why creative matters more than ever
• The tracking mistakes hurting performance
• What marketers should actually focus on