mohammed guellil

Spent 5 years running UA for app clients (Meta, ASA, TikTok). Now building & marketing my own apps in public. Sharing what actually moves growth 📲

[mohammed guellil @mohammedguelli1]

More fruit for my fellow iOS builders 🍎 This time it's ASA.
Easy wins most solo founders skip:

Go long-tail early. Everyone bids on "budget app" and gets crushed on cost. But "app to split rent with roommates" — cheaper taps, less competition, higher intent. Long-tail is where indies win.
Build keyword-linked CPPs. You don't need a full makeover — just the first 3 screenshots, and sometimes only the headline. Switch the headline to match the searcher's intent and watch CR climb. Most apps don't do this. Free edge.
Judge keywords by value, not CPI. A "free" keyword gives cheap installs but no trials — dead weight. Connect RevenueCat (takes a few minutes) and look at what actually converts to paid, not just what's cheap to acquire.
Test cheap markets first. Brazil and Indonesia let you validate keywords and creative at a fraction of US cost. Prove it cheap, then scale into the expensive auctions.
Run a brand defense campaign. Bid on your own name. Cheap, and especially important when you're driving external traffic — otherwise a competitor bidding on your brand catches the users you paid to send to the store.

None of these need a big budget. Just a few hours and intent.
Which one are you sleeping on? 👇

[mohammed guellil @mohammedguelli1]

ASO low-hanging fruit 🍎
As a solo builder, you should be squeezing every easy win in your business. Lucky for iOS founders, I packed the ASO ones for you:

Leverage localization. Spend 1-3 hours doing ASO research on markets with decent ARPU and low competition (RevenueCat or Adapty can help you spot them), then localize for those markets. Fresh keyword fields, barely any competition.
Get ratings early. Strategically time your rating prompts — and yes, ask friends right after launch. For a new app, a single rating can move your ranking.
Use PPO to A/B test your screenshots. A small lift in conversion rate snowballs — better CR powers your whole store presence, paid and organic.

None of these need money. Just a few hours and intent.
Which one are you sleeping on? 👇

[mohammed guellil @mohammedguelli1]

@BrianMRey The competition is getting crazy can't even imagine what model capabilities we will have a year from now

[mohammed guellil @mohammedguelli1]

@Boards86 With appsflyer it's not doable with the free plan you need TOI 360 add on which cost around 1k / month

[mohammed guellil @mohammedguelli1]

@firstfruitsapp That's challenging but I'm committed

[mohammed guellil @mohammedguelli1]

@pcshipp You need to copy their 6 figures marketing budget

[mohammed guellil @mohammedguelli1]

@nestymee Ctr ( all ) isn't reliable, you need to check CTR ( outbound click ) for best accuracy.
CTR ( all) include engagement clicks which may be misleading

[mohammed guellil @mohammedguelli1]

@HonestCodelol Literal indie dev vibe

[mohammed guellil @mohammedguelli1]

I'm building an alarm that wakes me up with fake Revenue cat notifications until they became réel.
Who's joining the waitlist

[Will @athcanft]

there really is nothing better than waking up to magic internet money

[mohammed guellil @mohammedguelli1]

@athcanft Best alarm ever

[mohammed guellil @mohammedguelli1]

ASO ghosts are still cirling

[HonestCode @HonestCodelol]

https://t.co/OmUnG2wCLE

[mohammed guellil @mohammedguelli1]

More fruit for my fellow builders 🍎 This time: monetization.
Easy wins most solo founders leave on the table:

Add an annual plan. Most indies ship monthly-only. Annual gets you cash upfront, better retention, and a price anchor that makes monthly look expensive. Takes 10 minutes in App Store Connect.
Anchor your price to something familiar. "$11.99/week" is a number. "Skip one Big Mac" is a decision. Same price, way easier to say yes to.
Test one price point up. Most builders underprice out of fear. You're probably leaving money on the table — and the users you lose at a higher price weren't your best users anyway.
Turn on win-back offers. They've existed for years and almost nobody uses them. You already paid to acquire these people once.
Move your paywall after a win, not before. Show it when the user just got value — not on app open when they don't know what you do yet.

None of these need a redesign. Just a few settings and better timing.
Which one are you sleeping on? 👇

[mohammed guellil @mohammedguelli1]

More fruit for my fellow iOS builders 🍎 This time it's ASA.
Easy wins most solo founders skip:

Go long-tail early. Everyone bids on "budget app" and gets crushed on cost. But "app to split rent with roommates" — cheaper taps, less competition, higher intent. Long-tail is where indies win.
Build keyword-linked CPPs. You don't need a full makeover — just the first 3 screenshots, and sometimes only the headline. Switch the headline to match the searcher's intent and watch CR climb. Most apps don't do this. Free edge.
Judge keywords by value, not CPI. A "free" keyword gives cheap installs but no trials — dead weight. Connect RevenueCat (takes a few minutes) and look at what actually converts to paid, not just what's cheap to acquire.
Test cheap markets first. Brazil and Indonesia let you validate keywords and creative at a fraction of US cost. Prove it cheap, then scale into the expensive auctions.
Run a brand defense campaign. Bid on your own name. Cheap, and especially important when you're driving external traffic — otherwise a competitor bidding on your brand catches the users you paid to send to the store.

None of these need a big budget. Just a few hours and intent.
Which one are you sleeping on? 👇

[mohammed guellil @mohammedguelli1]

@sflorimm 1000 app doing $2/mrr

[mohammed guellil @mohammedguelli1]

@tejas3732 Decent Conversion rate congrats

[mohammed guellil @mohammedguelli1]

@danielba777_ What do you mean by VPN on your VPS, can you share how this works ?

[mohammed guellil @mohammedguelli1]

@danielba777_ Congrats, great job.
I see different countries on the list are you using VPN/proxy for TT accounts ?

[mohammed guellil @mohammedguelli1]

@jakecastilloooo that will kill their lead generaation pipeline

[mohammed guellil @mohammedguelli1]

AI won't replace people.
People using AI will replace people who don't

[mohammed guellil @mohammedguelli1]

@xburak It's already easy enough with Claude and Codex

[mohammed guellil @mohammedguelli1]

@v_pradeilles I think this isn't live yet