Nadia Zueva

DL eng building - outfits from your closet. I write about b2c, sharing both wins and fails
backed by @AntlerGlobal
member @fdotinc @ns
climber

[Nadia Zueva @nestymee]

WE BUILT ONBOARDING AROUND OUR BIGGEST WEAKNESS

nobody wants to photograph their clothes so we killed this step
https://t.co/OjctPloOm7 builds your digital closet from your camera roll in ~2 mins

all on-device, nothing leaves your phone
design inspired by @lihachyov

live! 🚀

[Nadia Zueva @nestymee]

@eliana_jordan i am so sorry you've got this
you are awesome and inspiring fr!!

[Nadia Zueva @nestymee]

@seanaiux Well I think they are usually open for negotiation just wanna start with some big number :)

[Nadia Zueva @nestymee]

just negotiated an influencer from $750 to $125 per video

never pay the first price lol

[Nadia Zueva @nestymee]

@Chloe_gibs_ Thank you Chloe! I will definitely keep that in mind :)

[Nadia Zueva @nestymee]

@Chloe_gibs_ I am looking for micro influencers with audience to post promotional video for my app on their pages

[Nadia Zueva @nestymee]

@Chloe_gibs_ yep! and that’s part of why the price dropped actually
we don’t need complex videos and we can even record the demo ourselves, the creator just films a hook and posts it

[Nadia Zueva @nestymee]

@JeremyLasne yooo! i am pretty close haha

[Nadia Zueva @nestymee]

@Chloe_gibs_ totally fair, everyone works differently

i start from the market median cpm as a base, then add bonuses if the video goes viral.

[Nadia Zueva @nestymee]

@divvsaxena fireeee

[Nadia Zueva @nestymee]

day 239 building aesty in public
- technical release is pushed now! photos scanning works faster/finds more items + improvements on outfit making algo
- started new first session centric release

let's go!!

[Nadia Zueva @nestymee]

day 238 building https://t.co/OjctPloOm7 in public!
- made some new hypotheses about influencers outreach - gonna test them
- pushing tech release
- polishing 1st session experience

let's go!

[Nadia Zueva @nestymee]

@sun_choi8 i pay by cpm

[Nadia Zueva @nestymee]

@sun_choi8 what do you suggest?

[Nadia Zueva @nestymee]

@Eimen_Nur yeah that's what i do actually
base payment on estimated median views + bonus if the video takes off

[Nadia Zueva @nestymee]

@camilordoficial @RohitRaj1331108 i don't offer below market rates and our offers are based on cpm and geo. some creators just throw out random numbers, but a lot of them are open to negotiating and flexible on format. and we're not asking for a polished editorial video, that kind of thing can easily cost $750+

[Nadia Zueva @nestymee]

@reowrites00 I suggested base payment and bonuses if their video takes off :)

[Nadia Zueva @nestymee]

@RohitRaj1331108 Idk if that’s a huge loss or not as I suggested bonus if the video takes off :)

[Nadia Zueva @nestymee]

@fikayomibanks Nothing to hide here

[Nadia Zueva @nestymee]

@theBuabeeYereba Haha ok! What do you think BI?

[Nadia Zueva @nestymee]

asked 4 models to describe aesty in one sentence

fable 5.2: "Aesty tells you what to wear, using the clothes you already own."

fable 5.1: "Aesty is an AI stylist that knows your wardrobe and builds daily outfits from what you already own."

opus 5.5: "Your AI stylist that turns the clothes you already own into outfits for every day."

sonnet 5.5: "Aesty turns the clothes you already own into outfits you'll actually wear, so getting dressed takes seconds instead of a closet-staring session."

the smartest one used the fewest words frrrr

[Nadia Zueva @nestymee]

@ahmad_dev49 Yaaaa

[Nadia Zueva @nestymee]

my favorite type of user:
- with us since march
- $100 ltv on a weekly plan
- card got declined in september, resubscribed the same day
- still actually uses the app every week

btw it’s India
whoever you are, thank you

[Nadia Zueva @nestymee]

@theBuabeeYereba Are you ai model as well? 😂😅