🚨Key takeaways from Jeremy Miller's @StickyBranding keynote presentation:
- When you're pushed against a wall you can INNOVATE
- Use technology in a meaningful way to GROW your brand
- Branding is a MARATHON not a sprint
- Connect with your customers when they're OPEN to change i.e. birthdays and New Years
- If you're a family business TELL your story this fosters connection
And to sum it all up- be helpful, be creative, be persistent, be proactive and be everywhere!
#OFAgm24
🚨Taking the #OFAgm24 stage at 3:45pm today is keynote speaker Jeremy Miller of @StickyBranding! Jeremy is a marketing powerhouse here to share his expertise on how to make your brand standout from the crowd and attract new customers.
“Customers seek out Sticky Brands - and come back again and again - because those companies offer a compelling service and a memorable experience.”
— Jeremy Miller (@StickyBranding)
It’s all about the DNA of your business and you.
Differentiation, Noticeability, Attractiveness so that you and your services Deliver Notable Advantage.
Highly recommend this book from @StickyBranding
@davidhoos The model has held pretty consistent and true. The percentages don't track consistently to every industry, but the philosophy of how to engage active and inactive buyers is a constant.
@davidhoos The model wasn't based on formal research, but based on a set of trends we saw in our own data. I have been using the 3% Rule as a model since 2005 and wrote about it in my book, Sticky Branding, published in 2015.
@davidhoos The origins of the 3% Rule came from my experience in the recruiting sector. We noticed a trend in active vs inactive job seekers, and then extrapolated the hypothesis to sales and lead gen.
Canadian🇨🇦 Jeremy Miller @StickyBranding has a couple of great books on naming and branding. Some time ago, I reviewed Brand New Name. https://t.co/pmSjgxyEw6
98% of people know who Nike, Apple, and Disney are,
But, the rest of us suck at creating a sticky brand in people's minds.
Here's a simple framework to stand out, attract customers, and grow your brand:
• Sticky brands
Branding is sales
If your brand doesn't sell, it's not working.
Sticky branding at its core is branding principles that drive sales.
A sticky brand means that customers choose you first because they:
• know you
• trust you
• like you
@pfrazee@StickyBranding's book
BRAND NEW NAME
may be inspiring <--
☁️🌩️😶🌫️
🌬️🌦️☔️
🏖️🌃🍥
--> good ideas & formats
for uncovering & naming
a brand
https://t.co/R44s2xuRgx