Stockbridge Truslow

I'm just thinking out loud.

Web Developer and Technical SEO Consultant

[Stockbridge Truslow @StockbridgeT]

It's the tech not the mission that has evolved in Discovery Optimization/SEO/GEO/AIO or whatever you want to call it.

https://t.co/CfqIkLFWf9

[Stockbridge Truslow @StockbridgeT]

@iamnowyourguru This may be the greatest post ever.

[Tom - Building Agencies @iamnowyourguru]

This is a DR60 site that specialises in using AI to help you rank and they're...

Hiring someone to make their pages rank.

Not even #1. They just want the top 3.

What do we think?

[Stockbridge Truslow @StockbridgeT]

@apexmarketinguk They haven't shifted much at all. Google no longer has an algorithm. It's human assisted learning systems. The QRG and EEAT train humans to better rate and assist the machine learning systems. If it's ranking your content, you want the raters to tell the machine... Good Job!

[Stockbridge Truslow @StockbridgeT]

In Google's Quality Raters Guidelines when talking about E-A-T, the word Authority only appears one time (in an example of how NOT to do it). The word they use is "Authoritativeness" - not authority. There's a difference and, IMO, it's an important one.

[Stockbridge Truslow @StockbridgeT]

@BethRiesgraf @TVLine @LeverageRedempt @PrimeVideo Let's go steal Amazon Prime.

[Stockbridge Truslow @StockbridgeT]

@brodieseo I answered "No" but... to get there is essentially the same, but the outcome you need from it is different, as with featured snippets or any enhanced listing. Understanding and following "Buyer Journeys" is the key.

[Stockbridge Truslow @StockbridgeT]

@JohnMu It depends. I tend to prioritize the one you have listed as #2.

[Stockbridge Truslow @StockbridgeT]

@garrettsussman Johnny Dangerously - though I guess that's almost 4 decades at this point.

[Stockbridge Truslow @StockbridgeT]

@lilyraynyc It "feels" (i.e. I have no direct evidence) that certain signals moved to new entities above the page and site level. There is a major KG update/expansion happening now... so I wonder if the losses were because things became detached and then now they are attaching again?

[Barry Schwartz @rustybrick]

Here is why some Googlers dislike SEO metrics and why some even cringe when they hear them mentioned https://t.co/kyVOn2ZEj3

[Stockbridge Truslow @StockbridgeT]

@adrianakstein Technically, there is only ONE what to get "white hat" (aka follows Google's guidelines precisely) backlinks - and that's to create content that people want to link to without prodding or profit.

[Stockbridge Truslow @StockbridgeT]

@OriZilbershtein @Brandops_HQ @MordyOberstein @Healthline @Nike The trick is to make sure the "answer" given connects the answer to your brand. It's not always possible, but in most cases where the answer leads directly to money in a single hop - it can be done. Having a brandable domain helps too - that always appears at least in the crumbs.

[Stockbridge Truslow @StockbridgeT]

@OriZilbershtein @Brandops_HQ @MordyOberstein @Healthline @Nike They WILL start to remember the brand if they see it enough - and people DO search similar things over time. Even if they don't "consciously" remember - your brand tag and the voice and tone of your answers becomes "familiar" and they'll come to recognize in other situations.

[Stockbridge Truslow @StockbridgeT]

@OriZilbershtein @MordyOberstein @Healthline @Nike You can measure brand growth in many ways - first basic way is to measure an increase in branded search terms over time. Yes - it's more difficult directly but we develop new ways to evaluate regularly. That's really on marketing department's head but SEO sets it up.

[Stockbridge Truslow @StockbridgeT]

@MordyOberstein @OriZilbershtein @Healthline @Nike doesn't spend $1mil+ on a 30sec Super Bowl spot hoping you'll get up in the middle of the game and go buy some shoes. There is massive value in Brand Impressions - however you go about getting them. The trick in SEO is measuring that value.

[Stockbridge Truslow @StockbridgeT]

@MordyOberstein @OriZilbershtein @Healthline @Nike That said... you can answer a question for a casual searcher, but indicate that the click can bring a more in-depth answer. We spend a lot of time hitting the triples to trip the snippet while leaving enough on the table to inspire some clicks as well. That's modern content SEO.

[Stockbridge Truslow @StockbridgeT]

@MordyOberstein @OriZilbershtein @Healthline @Nike doesn't spend $1mil+ on a 30sec Super Bowl spot hoping you'll get up in the middle of the game and go buy some shoes. There is massive value in Brand Impressions - however you go about getting them. The trick in SEO is measuring that value.

[Stockbridge Truslow @StockbridgeT]

@mikey1090 @nirfartuk @rainprofits @tejas3732 @NicheDown @GiordMarco96 @patientpublish @MattGiovanisci @NicheSiteLady @KorayGubur @jasonmbarnard Cheers @mikey1090!

[Stockbridge Truslow @StockbridgeT]

@Suzzicks This is true even for organic results. Forget "who" is ranking - it's "what" is ranking in terms of products, info, reviews, local, national, etc. The "nature" of the SERPs at all points paints a much different picture than competitor or rank analysis.

[Stockbridge Truslow @StockbridgeT]

@Suzzicks This is true even for organic results. Forget "who" is ranking - it's "what" is ranking in terms of products, info, reviews, local, national, etc. The "nature" of the SERPs at all points paints a much different picture than competitor or rank analysis.