Stoic Lesson

Philosophy Lessons from the Stoics that apply to today.

[Chris Dyson @ChrisLDyson]

Had to let a partner go this week.

Smart bloke. Brand strategist. Big potential.

I can literally see how he could 3x his income in a year maybe more without any real changes to his model.

But he wants “pay on results”… while treating me like an employee.

Mate, if an extra $2.5 million isn’t enough reason to take your hand off the handbrake, you're not ready for me.

Here’s the thing:

He’s not failing because he’s bad.
He’s failing because he’s scared.
And scared people grip tighter.

He’s trying to protect his business by controlling everything.

Meanwhile, the business is quietly suffocating.

Everyone’s having a weird 2025.

Sales are down, attention’s fickle, nothing feels as easy as it did.

But holding on tighter won’t save you.
Speed and trust will.

If you partner with someone on results, let them get you the results.

If you don’t want results then pay folks a salary and micromanage away.

Just don’t do both.

You can’t steer with one hand on the wheel and the other welded to the handbrake.

Let go, test, move.

The market rewards motion, not perfection.

If you’ve been gripping too tight this year, maybe it’s time to see what happens when you let someone else drive for a while.

[Stoic Lesson @StoicLesson]

@ChrisLDyson 🔥

[Chris Dyson @ChrisLDyson]

“High Ticket is Dead!”

No it ain’t. You just forgot what business you’re actually in.

Let’s rewind the clock 5 years…

Everyone and their second cousin was home, flush with stimi money and binge-watching Naval quotes while getting “certified” to coach other people on how to make money online.

It was the gold rush of high ticket.

You could slap together a course, toss “$10K client” in your bio, write a few “vulnerable” posts, and BAM—you’re in business.

And it worked.
Like gangbusters.

But the game’s changed, hasn’t it?

Nowadays:

• People are back at work
• Time is tighter than a drum
• The cost of eggs is giving folks vertigo
• And every headline screams…

Crisis! Crisis! Crisis!

And yet—people are still buying high ticket.

Let me say it louder for the folks in the back scrolling Skool forums thinking the sky is falling:

HIGH TICKET AIN’T DEAD.

It just stopped working for folks who got drunk on easy money, stopped adapting, and thought their 2020 funnel was gonna carry them into the sunset.

Here’s what’s really going on:

Buyers got smarter

They’ve been burned by the “client attraction blueprint.”

They bought the “six-figure DM script.”
They got hyped up and let down.
Now they’ve got scars.

They don’t want another Zoom bootcamp where they learn to build a bootcamp to teach people how to build a bootcamp.

They want real leverage.
Real outcomes.
Real partners.

No one has time for your 17-step funnel

In 2020? Sure.

We were locked inside. We had time to “watch this 90-minute training that could change your life.”

Now?

People barely have time to microwave leftovers.

Big promise + big price + big homework = big NOPE.

Tactics are commodities now

Repurposing content?
Doing follow-up emails?
Using AI for SOPs?
Cool. So can a 22-year-old VA in Cebu.

What people want NOW is a big picture operator who sees the full chessboard.

They’re craving someone who can look at their dusty assets, old programs, dead leads and make it rain.

People want leverage, not work

They don’t want more coaching.
They want fewer headaches.

They want to plug in systems that quietly make money, while they keep doing what they’re already doing.

They want a machine that spits out cash—not another full-time job dressed up as “transformation.”

Communities are the new front end

Skool groups. Low-ticket continuity.

They’re poppin’ off because they’re low-risk, low-friction entry points.

People want a place to hang out, not get hunted.

It’s the new warm-up game—and most “high ticket sellers” haven’t figured that out.

But here's the thing...

None of this means you stop selling high ticket.

It just means you gotta stop selling like it’s 2022.

You have to know:

• What market you’re really in (hint: it’s not “coaching”)
• What tools are right for the job, not the pitch
• How to build asymmetry into every deal
• How to do less, win more, and stack assets

That’s what we do over here.

I’m not ‘selling’ more.

I’m just positioned better.
I don’t pitch.

And I don’t rent myself out—I rent out the machine that prints money for the right partner.

[Chris Dyson @ChrisLDyson]

WANTED: Experts who want to add 10-20 clients per month to their mastermind or group program.

We will run the whole show.

• Copywriting
• Lead gen
• Closing

You? Don’t need to lift a finger.

And…

You pay us only AFTER the cash hits your account.

I’m opening a slot. Just ONE.

You need:

• A validated offer.
• A decent list. They gotta dig you.

Want this?

Let’s run a small test.

DM or comment below 👇🏻

P.S. Know someone who this would benefit?

Happy to make it worth your time

[Stoic Lesson @StoicLesson]

6 Stoic Principles For Today:

1. Memento Mori: Remember things will end
2. Amor Fati: Embrace fate
3. Locus of Control: care about what you can control
4. Premeditatio Malorum: Prepare for the worst outcome
5. The obstacle is the way
6. Live in accordance with nature

[Stoic Lesson @StoicLesson]

5 Stoic lessons from Epictetus:

1. You become what you give your attention to
2. Don’t explain your philosophy. Embody it
3. To improve, you have to be OK with looking foolish
4. You can’t learn what you think you already know
5. Stop waiting to demand the best for yourself

[Chris Dyson @ChrisLDyson]

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[Chris Dyson @ChrisLDyson]

A lot of new followers this week…

So let’s get to know each other & hopefully get you some followers!

Post what you do & who you help below…

Only one rule:

No LINKS

👇🏻

[Stoic Lesson @StoicLesson]

"Be tolerant with others and strict with yourself."

— Marcus Aurelius

[Stoic Lesson @StoicLesson]

5 Stoic lessons from Epictetus:

1. You become what you give your attention to
2. Don’t explain your philosophy. Embody it
3. To improve, you have to be OK with looking foolish
4. You can’t learn what you think you already know
5. Stop waiting to demand the best for yourself

[Stoic Lesson @StoicLesson]

@mrmoneylesson Worrying about the future

[Stoic Lesson @StoicLesson]

@missevren 2000+ years of just 10 more minutes

We haven’t changed much as a species

We seek comfort often…

[Stoic Lesson @StoicLesson]

“On those mornings you struggle with getting up, keep this thought in mind—I am awakening to the work of a human being.

Why then am I annoyed that I am going to do what I’m made for, the very things for which I was put into this world?

…

[Stoic Lesson @StoicLesson]

It can be hard to get up this morning

You may want to hit that snooze button one more time…

But you are here today to be of service to yourself and to others…

Welcome to the day!

[Stoic Lesson @StoicLesson]

Or was I made for this, to snuggle under the covers and keep warm?

It’s so pleasurable.

Were you then made for pleasure?

In short, to be coddled or to exert yourself?”

—Marcus Aurelius

[Stoic Lesson @StoicLesson]

@ChrisLDyson “Begin at once to live, and count each separate day as a separate life.”

— Seneca

[Stoic Lesson @StoicLesson]

“Let us prepare our minds as if we'd come to the very end of life.

Let us postpone nothing.

Let us balance life's books each day...

The one who puts the finishing touches on their life each day is never short of time.”

—Seneca

[Stoic Lesson @StoicLesson]

"You become what you give your attention to."

— Epictetus

[Stoic Lesson @StoicLesson]

"Being poor is not having too little, it is wanting more."

- Seneca

[Stoic Lesson @StoicLesson]

“Sometimes even to live is an act of courage.”

― Seneca