Stormy Gaylord

University of Florida | Public Interest Communication Master’s 2022 | Professional Dancer | Certified Yoga Instructor | Based in Southern California | she/her

[Elizabeth Warren @ewarren]

Student debt is locking millions of young people out of the housing market. They can’t come up with a down payment. They can’t qualify for a mortgage. All because they did exactly what everyone told them to do—get an education—and got stuck in a rigged system. #CancelStudentDebt

[Stacey Abrams @staceyabrams]

While our eyes are focused on the #ChauvinTrial, new deaths race to fill up our vision + break our hearts. Unarmed children are not men. Their deaths are never justifiable. And a traffic stop should not be fatal. God grant us mercy until the law gives us justice.

[Stormy Gaylord @StormyGaylord]

When evaluating your communication effort, consider employing multiple analysis strategies, like a SWOT analysis, PEST analysis, MOST analysis, and SCRS analysis. Evaluating from many angles will result in a more accurate picture of how well you're communicating.🤓
#realgoodclass

[Stormy Gaylord @StormyGaylord]

Empathy is at the core of all public interest communication-- empathy with those we want to help, and empathy with our target audience. Understanding what the "other side" is going through, and sharing the common ground of being human is essential to PIC strategy. #realgoodclass

[Jill Biden Archived @FLOTUS46Archive]

RIP Beverly Cleary. Millions of girls saw themselves in Ramona Quimby. Thank you from all the “pests” out there.

[Stormy Gaylord @StormyGaylord]

The publication bias or file drawer effect has a problematic hold on academia right now, according to @CommStatProf. Instead of only favoring research with positive results, we must equally publish studies with negative/no results to avoid skewing the literature.
#realgoodclass

[Stormy Gaylord @StormyGaylord]

As we move our audiences toward behavior change, @mattsheehan recommends we tell stories that immerse listeners in Narrative Transportation. Have you ever read something so engaging that you lost track of time and forgot where you were?
https://t.co/ySQszQqtYj
#realgoodclass

[Stormy Gaylord @StormyGaylord]

When engaging a corporate campaign, Chelsea Woods advises public interest communicators to consider whether the corporation is profit-driven (money) or public-driven (reputation). This informs your attack strategy so you can really "hit them where it hurts!"
#realgoodclass

[Stormy Gaylord @StormyGaylord]

Sometimes the audience is resistant to PIC messages for fear of being isolated from their community. We mitigate this by recruiting community leaders to advocate for our causes. This builds community trust in our message and encourages behavior change! #community #realgoodclass

[Stormy Gaylord @StormyGaylord]

Motivate your audience to do more for your cause beyond a simple retweet. Challenge them to post a photo of themselves getting involved at your organization's event! This moves them up the ladder of engagement and still gives them the social media cred they want.
#realgoodclass

[Elizabeth Warren @ewarren]

The legal authority is clear—and so is the need. It’s time to #CancelStudentDebt.

[Stormy Gaylord @StormyGaylord]

What do public interest communicators actually do? Basically this 👇🏻
https://t.co/QhIKBVM2R4

[Stormy Gaylord @StormyGaylord]

If you want people to care about your cause, Behavior Change expert @saraisaacfl advises "People don't engage on facts; they engage on emotion and values". Try starting with values and emotion, and then back up your message with facts when your audience is ready.
#realgoodclass

[Stormy Gaylord @StormyGaylord]

Ever seen a documentary that changed your entire outlook on an issue? Media can be an incredibly powerful tool for social change communicators. Go check out 13TH on Netflix to learn about our racist, corrupt prison system in the US. #realgoodclass
https://t.co/9ReQOnxiZn

[Stormy Gaylord @StormyGaylord]

Ever wondered why seat belts are mandatory? Thank activist @RalphNader who influenced policymakers through his book UNSAFE AT ANY SPEED. His critique of automobile manufacturers' lack of safety saved countless lives. Think you can't make a difference? Think again.
#realgoodclass

[Stormy Gaylord @StormyGaylord]

The Reddit vs Wall Street scandal is a classic New Power Crowd vs Old Power Castle, as explained by Jeremy Heimans. Watch his TED Talk to learn about today's rise of New Power and changing political tides. #realgoodclass
https://t.co/zMC3MFqKWn via @TEDTalks

[Stormy Gaylord @StormyGaylord]

In a world saturated with Awareness Campaigns, how can you make your cause heard? Most people don’t know how to help, or don’t care. @aechristiano and @annieneimand suggest communicating in images, like this poster by Viktor Manuel Barrera
#realgoodclass

[Stormy Gaylord @StormyGaylord]

Twitter is so much more than cat videos and memes! This social media platform is widely used to share academic research and resources with people all over the world. Read how scholars use it to engage with the public.
#realgoodclass

https://t.co/w2t02FHlGJ