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@Redrorie Any time someone opens your book and reads the first paragraph, there's a chance that you'll get a full story read, a review, and a recommendation to a friend. Your method is a good one.
This is a text I just sent to someone who asked about my marketing plan for books, specifically why I’m focused on giving away as many copies as possible as fast as possible:
I haven’t found many resources on this approach because, as far as I can tell, almost nobody is thinking this way.
Here’s the logic I’m using:
1. Do I believe this particular book is good enough that, if people actually read it, they will tell other people about it?
2. Is my goal for this book to still be selling well ten years from now?
3. Do I have the money to invest in publishing and marketing this book without needing to earn it back in the first one to two years?
If the answer to all three of those questions is yes, then the marketing strategy that makes the most sense to me is to give away as many copies as possible to people who might realistically read at least the first page.
In the past, we didn’t have the revenue to do this. We could really only promote new books to our own email list and hope for the best.
That’s no longer the case, and we have a book coming out next week.
Here’s how we’re approaching it.
First, we have an existing email list on the training side of our company. That list alone allows us to give away roughly 1,600 copies before the book is even officially released.
From there, we’re planning to run Meta and YouTube ads that send people to a page where they can get a free copy of the book.
Once someone gets the book, they drop into an email sequence that nudges them to actually read it and, if they do, to leave a review within the first month.
The goal is that when we release our next book in January, we’ll be able to give away 10,000 copies just through our list alone.
I’m optimizing for readers, not short-term sales velocity.
Stop trying to shock your readers with random plot twists. Real unpredictability comes from a character's impossible choice—not a surprise dragon in chapter twelve.
🏚️ Rewrite this to show what the character is experiencing instead of telling:
The house was creepy.
Use only sensory details—what can be seen, heard, or felt.
@MatthewBockholt Ya got a point there. I learn something new with every writing project. But if you want to learn faster more efficiently, work under guys like @StoryGrid
Book Review: The Trauma Machine by Brent G Spaulding (published Jan 13, 2026, by @StoryGrid ). An interesting fiction take on time travel. https://t.co/Ntn5kSEWrK #TheTraumaMachine
😳 Telling: Kelly was embarrassed by her mistake in front of everyone.
Use dialogue to show it instead of tell it. Make us feel it without naming the emotion.
Reply with your version.
This is a text I just sent to someone who asked about my marketing plan for books, specifically why I’m focused on giving away as many copies as possible as fast as possible:
I haven’t found many resources on this approach because, as far as I can tell, almost nobody is thinking this way.
Here’s the logic I’m using:
1. Do I believe this particular book is good enough that, if people actually read it, they will tell other people about it?
2. Is my goal for this book to still be selling well ten years from now?
3. Do I have the money to invest in publishing and marketing this book without needing to earn it back in the first one to two years?
If the answer to all three of those questions is yes, then the marketing strategy that makes the most sense to me is to give away as many copies as possible to people who might realistically read at least the first page.
In the past, we didn’t have the revenue to do this. We could really only promote new books to our own email list and hope for the best.
That’s no longer the case, and we have a book coming out next week.
Here’s how we’re approaching it.
First, we have an existing email list on the training side of our company. That list alone allows us to give away roughly 1,600 copies before the book is even officially released.
From there, we’re planning to run Meta and YouTube ads that send people to a page where they can get a free copy of the book.
Once someone gets the book, they drop into an email sequence that nudges them to actually read it and, if they do, to leave a review within the first month.
The goal is that when we release our next book in January, we’ll be able to give away 10,000 copies just through our list alone.
I’m optimizing for readers, not short-term sales velocity.