A good offer + good marketing = a lot of sales
A mediocre offer + good marketing = mediocre sales.
Keep that in mind while creating your business to maximise growth.
If you are a beginner and want to get into digital marketing then don't pick the ecom niche.
Most ecom businesses are built to function online and you need to deliver extraordinary results to satisfy their expectations.
And also competition is a whole other beast.
People don’t like talking about money and that’s a problem that needs to be fixed.
Normalize discussing credit, cashflow, side hustles, investments, or anything else that could make your financial life better.
Basic marketing principle that is constantly forgotten:
Create a target customer profile before writing your copy
Include:
- Age
- Gender
- Occupation
- Likes
- Income
- Dislikes
- Pain points
- Goals
- Objections
This will help you understand your potential customer better.