Karen

Strategies to Help Your Emails Land in the Inbox | Speaker | Email & Funnel Strategist for Coaches, Creators and Service Providers | Business Coach | WI Native

[Karen @StrategicScribe]

Zero sales.

I refreshed my payment processor multiple times. But it still said zero.

I worked so hard to put out my first course. I went through the entire launch process.

But had zero sales.

I was bummed. I knew my course was good.

[Karen @StrategicScribe]

@stijnnoorman story

[Karen @StrategicScribe]

Honor a veteran this #VeteransDay!

[Karen @StrategicScribe]

Doesn't every business need to pivot from time to time?

Thanks to my friend Michael Morrison of the Small Business Pivot's podcast we talked about funnels, persuasion and more.

The 'Small Business Pivots' podcast is available on Apple, Spotify, and YouTube.

[Karen @StrategicScribe]

Think you're ready to start your email list?
Or maybe you started a list but are struggling...

Most people jump straight into the nitty-gritty:

But here's the truth - they're putting the cart before the horse.

The real key to email list success?

Strategy.

Start there.

[Karen @StrategicScribe]

@stijnnoorman X

[Karen @StrategicScribe]

@danwestworld Profit

[Karen @StrategicScribe]

You need to deeply understand subscriber expectations AND increasingly stringent email scanning systems.

What else tells you an email is spam?

[Karen @StrategicScribe]

You know it when you see it….

[Karen @StrategicScribe]

Email platforms want to protect their users from malicious content, scams, and unwanted bulk email, even if the sender's intent is not necessarily fraudulent.

To land your emails in your subscriber’s inboxes, you can't just avoid obvious no-nos.

[Karen @StrategicScribe]

whatever a win looks like - capture it with a screenshot or copy and paste - and put it into a dedicated file for your brags.

Do you have a brag file?

[Karen @StrategicScribe]

The most important piece of advice

I got from a boss that

I've kept 'til this day...

Create a Brag File 📁

Back then it was an actual folder and I would print off things to put in it.

Her rationale was that most people wouldn't remember your "wins."

[Karen @StrategicScribe]

✅ the client that you helped find the gaps in her funnel to almost double her revenue...

✅ the business friend that you listened to...when they just needed to talk through things...

[Karen @StrategicScribe]

Are you prepared for the April 1st deadline for email authentication?

DM me if you need help.

[Karen @StrategicScribe]

I have One Simple Request

Please be careful about marking your emails as spam

That one innocent click could silence your favorite creators.

Here’s why.

If you signed up for a:
➡️ Lead magnet
➡️ Video masterclass
➡️ Email course
➡️ Newsletter

[Karen @StrategicScribe]

If you get emails that you never signed up for?

By all means, mark them as spam.

But if you voluntarily signed up for something - and then decide you don’t want to receive their emails?

Unsubscribe.